PR Consultant | Fractional Exec | Professional Development Coach | Reviver of PR teams | 1:1 Coaching | 20k+ followers | Founder, Type A Consultancy
Investing in your owned channels (don’t forget about LinkedIn!) will help you feel less panic every time another media outlet closes/shrinks or a key media contact goes away.
Owned storytelling is going to be the way and our perspective on omni-channel will have to evolve with the changes we're seeing in the journalism world Sarah Kissko Hersh
Mahnoor Agha
9 个月
Maximizing owned channels, like LinkedIn, offers resilience amidst media changes. Great reminder!
Mike Pihosh
9 个月
Absolutely, Sarah Kissko Hersh! How often should we update LinkedIn?
Strategic Communications Leader | CEO & Founder, Munoz Comms
9 个月Indeed! I've noticed many of the "big" LinkedIn creators are over indexing on sending more newsletters. They've captured their audience and can engage (directly) on their own terms. Perhaps a canary in the coal mine?