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This is serious- AI Chatbots helped increased online holiday sales by 4% year-over-year. This might have huge implications to group purchasing organizations that deploy AI chatbots to boast sales. Similarly, globally centralized categories can use this AI chatbots to increase contract utilization on regional and local levels by promoting contracted products to regions.

As AI sweeps the retail landscape, shoppers used AI-based chatbot services 42% more than a year ago, during the 2024 holiday season, a Salesforce report shows. Social media shops and loyalty programs also helped retailers draw in and retain customers even as discounts were muted. "Retailers that have adapted to AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimize revenue losses on returns and re-engage with shoppers," said Caila Schwartz, ?director of Consumer Insights at Salesforce. Read! #Retail #HolidayShopping #AI #Chatbots

?? #2. ?????????????????? ?????????? ?????? ????????: AI Ambivalence ?? ? Artificial Intelligence is reshaping ecommerce, enabling hyper-personalized shopping experiences, predictive analytics, and smarter customer support. While 60% of consumers value AI-driven convenience, privacy and ethical considerations remain critical for building trust. To thrive, brands must integrate AI responsibly — delivering value through personalisation while safeguarding customer data and ensuring transparency. ?? Leading with ethical AI practices isn’t just a choice; it’s essential for creating meaningful, long-term customer relationships. ?? Reach out and let's discuss.

AI is transforming the way consumers shop, and the recent holiday season is a testament to this shift. According to an article from ESM Magazine, online holiday sales received a significant boost thanks to AI-influenced shopping. From personalized recommendations to smarter inventory management, AI is enhancing the customer experience and driving better results for retailers. Shoppers are not only finding what they want faster but are also discovering products they might have otherwise missed. For retailers and businesses, leveraging AI tools isn't just a competitive advantage—it's becoming essential for growth and sustainability in the digital marketplace. ELMA and its members have always been involved in shaping marketing strategy and digital transformation for their clients, so it is exciting to see how AI continues to transform customer experience. Have you noticed the impact of AI in your shopping experiences or within your retail strategies? https://ow.ly/wUxP50UASA9 #AI #Ecommerce #DigitalTransformation #MarketingInsights #OnlineShopping #ELMA

?? How Google’s AI is Revolutionizing E-Commerce This Holiday Season ?? With Black Frday and Cyber Monday just about under our belts, Google’s AI continues to transform how consumers search, shop, and spend. From hyper-personalized recommendations to smarter search algorithms, AI is making the online shopping experience faster, easier, and more intuitive than ever. In this Forbes article, discover how Google’s advancements are not just changing e-commerce for the holidays—but shaping the future of digital retail. ?? https://lnkd.in/eRwgsDrE #Ecommerce #AI #HolidayShopping #RetailInnovation #DigitalTransformation

How Google’s AI Is Changing E-Commerce for the Holidays This holiday season, Google’s AI is revolutionizing the shopping experience. With Cyber Monday projected to hit $13.2 billion, AI is helping shoppers find products faster and more efficiently. Google's AI now enhances search results by summarizing reviews, integrating videos, and showcasing product carousels. #ai #genai #ecommerce #holidays #googleai

Ever wondered how artificial intelligence will change your shopping this holiday season? In 2025, new shopping strategies will mix tech convenience with community warmth. We aim to turn shopping from a chore into an adventure with AI tools and smart tips. Imagine using Google Lens to compare prices quickly or finding the best holiday gift with Walmart's AI tools. These?changes mean we no longer have to fight crowds on Black Friday. Instead, we can make easy, informed buys from home. Google Shopping's vice president says prices are a big concern, but AI helps us get the best deals without hassle. READ ARTICLE: https://lnkd.in/dUNc6N9z #lauderhillmall #lauderhill #mall #floridamall

Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season, boosting online sales in the United States by nearly 4% year-over-year, according to a report by Salesforce. "Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and re-engage with shoppers," said Caila Schwartz, director of Consumer Insights at Salesforce. https://lnkd.in/eFzMuX8Z #TechNews #Ecommerce #AI #chatbots #Salesforce

Impact of selling through AI agents.Shoppers used AI-based chatbot services 42% more than a year ago, according to Salesforce, which analyzed data from 1.6 trillion page views on its platform. This is a great enabler for Ecommerce. #ecommerce #genai #ai

How much did #AI help Santa Clause this year? Holiday spend up 9% YoY says CNBC (1), and below #Investopedia says, "Traffic to retail sites that came from generative AI-powered chatbots shot up by 1,300% compared with the year-ago holiday season." (1) melissa_repko. “Online Holiday Spending Rises Nearly 9%, as Deep Discounts and AI-Powered Chatbots Fuel Purchases, Adobe Data Says.” CNBC, CNBC, 7 Jan. 2025, https://lnkd.in/gEfH5CKW. #GenAI #GoInnovate