Tyler Esterly的动态

Drag, Drop... Infringe? The Risks of Using Music on Social Media Music makes social media content pop, but using unlicensed tracks can lead to hefty copyright infringement claims. Recent lawsuits, like Sony Music v. Marriott, show the risks brands face, with Sony seeking $139 million for unauthorized use of music in social media posts—including those made by influencers. Key Risks to Consider: - Infringement Liability: Even if a third party (like an influencer) posts content with unlicensed music, your brand could be held accountable. - Music Copyright Basics: You need licenses for both the composition and sound recording. A "synch license" is critical for pairing music with visuals in your posts. - Potential Penalties: Damages can range from $750 to $150,000 per infringed work. Even a single background song in a video can trigger liability. How to Protect Yourself: 1. Always secure proper music licenses for your posts. 2. Educate influencers on using licensed tracks. 3. Monitor content and track license expirations. 4. Without the right licenses, a single post could cost your brand millions. Be proactive and stay compliant to avoid lawsuits. #CopyrightLaw #MusicLicensing #SocialMediaRisks #BrandProtection #DigitalContent

Gregor Pryor and Nick Breen highlight the legal risks of using unlicensed music in commercial content. Read the full article here: #MusicLicensing #LegalCompliance #SocialMedia #Advertising

Why you currently cannot watch/listen to some of your favorite music on YouTube... The performing rights organization ?????????? and ?????????????? have not been able to renew or renegotiate their U.S. licensing agreement. Songs by???????????, ?????? ??????????, ?????????? ??????, ??.??.??., ???????? ??' ??????????, ???????? and potentially thousands of other artists are currently not available to play on the platform. A YouTube rep. recently told Variety... “???? ???????? ???????? ???????? ?????????? ???????????????????????? ???????? ?????????? ???? ?????????? ?????? ???????????????? ????????. ??????????????????????????, ?????????????? ?????? ???????? ??????????????, ???? ???????? ???????????? ???? ?????????? ???? ?????????????????? ?????????????????? ???????????? ?????? ????????????????????. ???? ???????? ?????????????????? ???????? ?????????????????? ?????? ???? ?? ????????????, ?????????????? ?????????????????????? ???? ?????????? ???? ???? ???????????? ?????????????????? ???? ?????????????? ???? ?????? ????. ???? ?????? ???? ???????????? ?????????????????????????? ???????? ?????????? ?????? ?????? ???????????? ???? ?????????? ?? ?????? ???????? ???? ???????? ???? ????????????????.” Although a lot of media outlets are comparing?this to the previous ?????????????????? ?????????? ?????????? vs ???????????? dispute, SESAC currently represents ??.???? ?????????? and YouTube has an estimated ??.???? ?????????? ?????? ?????????? which is more than double TikTok's reported monthly users. How long will it take for some of your favorite songs to be available again on YouTube? Time will tell based on continued negotiations considering YouTube nor SESAC seem to have an answer just yet. It will be interesting to see what type of bump in users this dispute will generate for other platforms like Spotify, Apple or even TikTok. #copyright #licensing #music #YouTube #SESAC #news

Music is a powerful tool that can elevate your marketing video, setting the mood, enhancing the message, and leaving a lasting impression on viewers. But before you hit "play" on that catchy tune, it's crucial to understand music licensing and ensure legal use. To use copyrighted music legally, you'll need a license. Here are some common options: ?? Synchronization License (Sync License): This grants permission to use the musical composition (melody, lyrics) in your video. You'll typically need to negotiate with the publisher. ?? Master Use License: This allows you to use a specific recording of a song in your video. You'll need to obtain this from the record label or artist who owns the recording. ?? Royalty-Free Music Libraries: These platforms offer pre-licensed music for a one-time fee. Read the fine print carefully, as usage rights can vary. Alternative Solutions: ?? Public Domain Music: These are works no longer protected by copyright and can be used freely. ?? Creative Commons Music: Artists sometimes offer their music under Creative Commons licenses, allowing specific uses with attribution. By understanding music licensing and making informed choices, you can ensure your marketing videos deliver the right message with the right soundtrack, all while staying on the legal side of things! #LuckyLionFilms #MarketingMusic #VSoundtracks #Copyright

Marketing with Music: A ‘Note’ of Caution! Branding with a Beat Today, music has become an integral part of the digital marketing strategies found in many diverse products, services, and industries. In fact, it is not uncommon to hear every genre of music, including classical, jazz, rock, pop, gospel, country, alternative, rap, hip hop, etc., being utilized by business owners on their websites, social media posts, videos, and other online content. Playing without Permission However, using copyrighted music without the permission of the copyright owner can expose business owners to costly legal and financial risks, including lawsuits, fines, and jail, but that’s not all. Being accused of copyright infringement can result in removal of your content, negative publicity, and damage to your reputation, all of which can be destructive to your brand’s image and even put it out of business! Play it Safe! So, play it safe and don’t let your brand become a statistic over a single song. Before using music or any other copyrighted material, consult with an attorney to ensure compliance with copyright laws, and secure the necessary licenses or permissions through licensing agencies, directly from the copyright holder, or by using royalty-free music. The future of your brand may depend on it! #marketing #music #wordsperfect???

Two big legal developments this week, both involving the fundamental questions of: Who owns what? Who has the right to do what? Are you actually who you say you are? These three "simple" questions continually plague the music industry. We designed Switchchord to enable digital trust in answering each. Eight Mile Style case (Who owns what? Who has the right to do what?): https://lnkd.in/ge2Urp3v U.S. v. Michael Smith (Who owns what? Are you actually who you say you are?): https://lnkd.in/gFqPx55M #music #copyright #digitaltrust #decentralizedidentity

3?? The third lawsuit I've seen this year from a majors-affiliated music company (APM Music) directed at a Fortune 500 brand (Johnson & Johnson) for using unlicensed music. This is coming behind the heels of Sony vs. Marriot [1] and Kobalt vs. NBA [2] that I've posted about earlier this year. These three actions are just scratching the surface of the infringements out there. Under the "willful infringement" arguments these cases are making ($150k per work), I've found several Fortune 500's who theoretically owe >$100m in statutory damages. One interesting difference I noticed about this lawsuit: the plantiff became aware "in or about 2024", so the brand really couldn't have had more than a few months to adjust. In another case Sony vs. Marriott [1], the plantiff notified the defendant at least four years before the escalation, giving the brand more breathing room to correct it's alleged mistake. Will be interesting to see if that affects the outcome of the case. [1] https://lnkd.in/gSNqyCfB [2] https://lnkd.in/gfMS7MrS

Here’s a quick list of things to avoid when licensing music for your project... Finding the perfect track for your project can be ????????????????, but it’s easy to make mistakes during the licensing process. Overlooking key steps could result in ???????????????????? ???????? or even ?????????? ????????????, potentially slowing down your campaign. To help you stay on track, here are some common mistakes to avoid when licensing music for your brand: ● Not securing the proper permissions for both the composition and the sound recording. ● Failing to review the exact terms for how and where the music can be used. ● Not checking if the song is part of ongoing legal disputes that could complicate licensing. ● Forgetting to secure the rights to use the song across all intended platforms and regions. ● Overlooking potential fees for extending the use of the song in future projects. ● Neglecting to clear any third-party samples used in the track. ● Not keeping accurate records of your licensed music, which can lead to incorrect payments. ● Not having a backup plan in case the chosen song cannot be cleared in time. If you need help finding current music rights owners, I have created a resource guide over on the Musiclerk.com. I will put a link for the guide below in the comments. #music #sync #clearance #tips

Kinda feeling like stirring the pot a bit today...have yall seen the "DO NOT purchase an Artlist subscription" Reddit thread? https://lnkd.in/g5NqrzMy It gives some great feedback on using Artlist, Epidemic, Premium Beat, Envata and others. My favorite quote is "The big problem with Artlist is they don't stand behind any of the music on their platform. Their terms of service state that all the music is provided "as is" and they offer no representations or warranties that they own, control, or have the right to offer the music that they are licensing. So if you use a track in their library that is infringing someone else's copyright and you get sued, you have no recourse against Artlist for giving you someone else's copyrighted music." That's gonna be the same for all of the "online" libraries. What's been your experience? Are you open to talking with me about Megatrax and exclusive music libraries? Let's schedule some time to talk! https://lnkd.in/gFr4TjEH #productionmusic #stockmusic #musiclicnesing #socialmediaproduction #contentcreators #videoeditors #filmmakers #broadcasters #visualstorytellers #podcasters #music

Influencers and everyday users alike should be aware of licensing requirements around music. Instagram’s library limits music use to protect rightsholders. However, the use of songs in the Instagram music library are specific to IG only and does not necessarily cover use outside the platform. That means if you want to use music from IG in a different context such as YouTube or on a podcast, you may need to obtain a separate license. #copyright #musiclicensing #IP