How does a 171 year-old brand stay forever young? That was just one of the questions I had the honor of exploring with the inimitable Tracey Panek from Levi's on the main stage at The Gathering summit. From her unique vantage point as Historian, Tracey shared valuable insights for marketers and brand leaders, like the importance of continually evolving how your brand connects to culture. She also highlighted the importance of sharing stories inspired by the product, whether it's Freddie Mercury's 501s or a lad in Tbilisi, Georgia trading his family cow for a pair of Levi's. And of course, we talked about the Beyonce ad and how it's a modern take on a classic commercial from back in the day! ?? Great inspiration for any brand that aspires to last a decade, let alone 171 years. Thanks to Mandy Balak, Ryan Gill and Chris Kneeland for their leadership of The Gathering, where moments like this can happen. More to come!
I’ve worked for much of my career for iconic brands such as Coca-Cola 132yo, Valvoline 158yo, Clorox 101yo, and Blue Cross Blue Shield 85yo…and have always loved and respected 171yo brand Levi’s! Congratulations Colin Chow and Tracey Panek ??
Colin Chow thanks for moderating! It was a terrific conversation.
Love this Colin Chow?- this is a rare example of a brand that is still in touch with with its soul.
I wish I got to sit in on this session! I’m grateful for the opportunity to meet you!
Oh how I wish I could have listened to this conversation - can't wait to hear all about it!!
Looking like a natural up there. What a legendary company! ??????
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Great photos Colin!
Rocket Companies CMO. Co-Founder & Chair TwentyFirstCenturyBrand
1 个月Levi’s was my first #brandcrush