TV One的动态

A call to action is truly important for engagement. I strategically put one at the end of my posts because I enjoy having meaningful conversations and also just so people can engage with me beyond likes and reactions. A CTA isn’t merely a statement; it’s a catalyst for interaction. Take this for instance: “What’s your take on CTAs in LinkedIn posts? Do you find them effective?” Such a question doesn’t just invite comments—it encourages your readers to share their experiences and insights, creating a ripple effect of engagement. If you’re seeking to elevate interaction on your posts, why not try concluding with a compelling CTA? It could be the key to unlocking a wealth of community responses. #CTA #Engagement #LinkedInGuideToCreating

Happy International Women’s Day 2024! ♀??? At AURA PR, we are over the moon to celebrate this special occasion by introducing you all to our exceptional director Rebecca Green. Becky is a superb example of an inspirational and empowering woman, whose achievements deserve to be recognised and celebrated! From becoming an owner overnight to steering the agency through the challenges of COVID, nothing has stopped Becky from pushing AURA PR to new heights and becoming the director, we admire today #insireinclusion Here’s Becky’s story! ?When did you join AURA PR? - I joined Aura PR in January 2013 as a PR administrator. ?Why did you join the company? - I was about to be made redundant from my previous job and I needed a role that offered me flexibility to work around my two small children. Pre-covid, working from home was not really an option in most jobs and I wanted something that enabled me to stay in the work area I love – PR and marketing. My brilliant boss recognised my experience was above the role on offer and quickly let me work my way up, first as Account Executive and then Account Manager. ?How does it feel to be the director of the company? - In 2019 I very suddenly became the owner of Aura PR and the experience over the last five years has been a rollercoaster of emotions but above all else it’s been incredibly rewarding. When you win a new piece of work or take on board a new client, you know it is all down to the hard work of you and your team. ?What are the key achievements you have made as a director? - There are too many to mention! I’m incredibly lucky because every day brings on a new challenge and a different perspective and I think this is largely down to the diverse range of industries I work with, whether we’re discussing pallet racking, roofing materials or saving wild bees, we cover them all. ?Do you think more women should take on leadership roles? Why? - Yes, but I think there is still more work to do in creating flexibility in these positions. We need to enable women (and men) to have the opportunities to become leaders but also find a process that creates a blend between work and family time. ?What advice do you give to women starting up their own business/agency? - Enjoy it, believe in yourself and most of all remember that being successful in business isn’t about being like everyone else. Set your own personal goals on what you want your business to achieve. #internationalwomensday #internationalwomensday2024 #womeninbusiness #womenempowerment #iwd2024 #womeninleadership #aurapr #aurapublicrelations

#ArdentShares Whether we like it or not, pop culture has already become an inherent part of our lives. We can try to get away from it and swear it off, but somehow, it still always finds a way to sneak into our minds and system. Think about the K-pop bands and their music that are now lording it over the airwaves and are supported by the masses, or the K-drama series on Netflix that Filipinos have become addicted to, especially the younger generation.?? For simply following popular trends and for being so passionate about their choice of music or movies, some will argue that followers of pop culture are simply tasteless or tacky -- and they could be right. But did you know that pop culture, if combined with the right PR strategies, could eventually benefit a lot of people and even prove to be advantageous to businesses and brands? At ArdentComm, we have learned that by incorporating pop culture into our strategies, our activities become more fun, timely and relatable. That's mainly because we're able to give our audiences the impression that the brand isn't detached from reality or what is happening around it. Knowing that a brand "plays along" with trends also reduces any feelings of intimidation from the public. It also smashes ideas that the brand is a "snob." More importantly, we've learned that pop culture is one of the best ways to catch people’s attention and generate engagement and support from fans. If you wish to know more about how your brand can build strong connections with your audience through PR strategies that leverage pop culture, then you better check out this post, https://lnkd.in/giDWsFZW, or reach out to us at ArdentComm, https://ardent.com.ph. ?? #PopCulture #PopularTrends #GenerateEngagement #CatchAttention #PRstrategies #ArdentComm #TopPRAgency

There’s something special about seeing Maeve Hagen, Myles Worthington, Carmella Glover?and Susan Oguche?earn their spot on PRWeek’s 40 Under 40 List. And while I couldn’t see them walk the stage last week, they each deserve a proper toast! ? Susan was a “go-getter” during her time at Procter & Gamble, and hasn’t stopped since. It’s been inspiring to see my mentee continue to impact brands and companies across the country. Hopefully she has forgiven me for moving her to Boston years ago with the promise that the snow wouldn’t be ‘that bad’ (record snowfall ensued). She’s now leading communications for the Cleveland Cavaliers — a full-circle moment filled with home-state pride. ? I first met Myles while he was an AE at Ketchum – and look at him now. A whole CEO of an award-winning agency after pioneering work at Netflix. Let the record reflect when I tried to get Myles to consider a job at P&G, he had a pretty clear “no,” but when he asked me to be one of the first clients of WORTHI, I had a pretty clear “yes.” I guess that’s just the way it works! #BeYourOwnBoss ? Maeve continues to lead a phenomenal team at longtime P&G agency partner Taylor. It’s no mistake that Taylor continues to have strong business growth and employee loyalty because of the tone from the top. #LeadershipMatters ? Carmella and I have become fast friends over the past four years, through her work leading the Diversity Action Alliance. She consistently reminds us of the business case for diversity in our industry as?we ensure our organizations are fully equipped with the talent and perspective that makes us all effective communicators. ? Each of you is making waves, reaffirming?that the future of our industry is in excellent hands. What you do each day shows that when communication is done right, it can move industries, communities and people forward.?#PRWeek #40Under40 ? Read more here:

This article in PRWeek UK Evie Barrett is a great leveller for leaders in our sector. NoTurningBack2020 has been championing and educating 18-25 year olds about the many and varied career paths in PR, Communications and Marketing since 2016. Our Early Careers Outreach programme is delivered by young people working across Comms & Marketing in our sector. They speak at 6th form colleges, Academies and non Russell Group universities across the UK. Their key messages are beautifully voiced in this piece by some of PR Week's 30 under 30. 1. Shine a light on the many and varied careers in our sector "I would love for people to have a deeper understanding of what it means to work in the industry,” said Natalie Phillips Marks and Spencer. Amy Moore account director, influence, Weber Shandwick “When I was at school, I didn’t even consider PR as a job option.” 2. You don't need a degree to get on 'Degrees should no longer be a barrier to entry, argues Lucy Somers, group deputy director of digital PLMR, who reflects on starting her own career and not wishing to go to university, but struggling to find comms apprenticeships. 3. The sector needs more cultural competence Tani Fatuga, Hard Numbers ?? “It’s crucial for PR and comms professionals to develop a deeper understanding of different cultures and communities if we want to effectively communicate campaigns to a diverse target audience. 4. The sector needs more socio economic diversity Méganne Tillay account manager Byfield: “I think there is a systemic issue around privilege in relation to socioeconomic diversity in some elements of the comms industry, particularly at the larger agencies and in the City [of London]. Get in touch with NTB2020 Ambassador Early Careers Outreach team to find out what you can do to help change the face of the marketing communications sector for good. [email protected] Sarah Bishop Adrian St Clair Walcott powered by f1 Recruitment Limited Brands with Values James Hewes Avril Lee https://lnkd.in/eqhhXmGE

Oreo’s timely social media posts during cultural events resonate with their audience. 5 ways Oreo achieves cultural relevance: 1. Embracing Cultural Moments ? Oreo seizes the moment during key cultural events. Harsh truth: ? Brands that ignore cultural relevance risk becoming irrelevant. 2. Real-Time Engagement ? Oreo’s quick responses on social media keep them in the conversation. ? They don’t just post; they interact. 3. Creative Campaigns ? Oreo’s “Dunk in the Dark” tweet during the Super Bowl blackout is legendary. ? It shows the power of creativity and timing. 4. Inclusive Messaging ? Oreo’s posts celebrate diversity and inclusion. ? They connect with a broad audience by respecting different cultures. 5. Consistent Presence ? Oreo maintains a steady stream of content. ? Consistency builds trust and keeps the brand top-of-mind. Those were 5 ways Oreo stays culturally relevant. One final thought: “Being relevant is not a choice; it’s a necessity.” ? Repost to share

Most companies are now utilising their team within the company as part of their ongoing PR strategies ?? By leveraging their personal online presence is becoming a powerful strategy for expanding the company's reach and influence within the industry. We collaborate with the majority of our clients on this initiative and here's just a few facts of what we have found ?? ?? Content shared by individuals receive significantly more engagement compared to content posted on brand platforms. ?? Audiences often find individual posts more authentic and relatable, helping to humanise the brand and make it more approachable. ?? People are more likely to trust and engage with content shared by individuals rather than branded pages. ?? Active involvement of executives and employees online improve brand perception and attract top talent. When team members come together and push from the frontline, sharing their industry insights and more about the brand as a whole, not only does it positions them as experts in their field but also enhances your company’s reputation and significantly extends your audience reach. If this this aint part of your ongoing strategy you are missing a trick! Happy Wednesday ??

I would venture to guess that almost anyone who see's this picture of Jean Luc Picard would have the same one word thought enter their mind - engage! For those that are not SciFi fans, or have no clue who Picard is, don't worry. While I love to have geeky conversations, the past few days I have been thinking about how I engage with those around me. How I can show up more fully for clients, coworkers, and those in my personal life? Engagement isn’t just a buzzword; it’s about being genuinely present and making connections that go both ways. Here’s what I’m working on: Actually Listening: I’m trying to listen with the goal of really understanding. It’s amazing how much clearer things get when we listen to understand, not just reply. Keeping the Conversation Going: I want to be someone who checks in regularly, shares updates, and gives honest feedback. For clients, it helps build trust, and for coworkers, it just makes teamwork flow so much better. Celebrating the Wins: Whether it’s a big project milestone or someone’s personal victory, celebrating those moments keeps everyone feeling motivated and connected. Learning from Each Other: Everyone in our life brings different perspectives and ideas, and I want to make the most of that by being open to learning from them. Building stronger connections with those around us is something I’m actively working on. If you have any ideas on staying engaged, I’d love to hear them!

Just because someone doesn’t comment, respond or engage…doesn’t mean there isn’t impact or influence. I have learned this lesson over and over throughout my life and especially since the advent of social media and being an entrepreneur. It can feel defeating, frustrating and demotivating when you put your heart and soul into content creation and sharing value, especially when folks don’t comment or engage. I have found more often than not, the folks who hire me rarely engage, comment or share my content. They read it, absorb it and often leverage -but they are definitely not the top 50% of those who overtly engage. Think about this with your employees as well. Oftentimes, those who are truly listening and processing, aren’t the ones out in front all sparkly and waving their hands in the air. They are often the quiet ones in the back of the room, who read everything in great detail and only ask questions when they legitimately have a question vs engaging for attention. So remind yourself next time you feel defeated or disappointment due to lack of engagement, it doesn’t always mean no one is paying attention. More often than not, they are influenced by what you’re putting out there…they are just doing it quietly.

#tipalert I often sound like a broken record with my clients: "Your employees do not need you to socialise! Your responsibility as an employer is to help them feel they belong to this community and offer them a role that brings the best out of them. They have friends and family to socialise and have lots of fun!" Point being. Ensure any activity, including your summer party, sends some form of message for it to become an #employerbranding touch point that serves your engagement and retention efforts. And merely your token social media post. 'Sending a message' doesn't necessarily mean long speeches by the CEO, there can be no speech at all or a boring event. Get creative! ?? think of a relevant theme for the party that is aligned with a value or strategic direction ?? create a couple of fun interactive corners that represent your values ?? have written messages / quotations as part of the decorations ?? use your invitation and a post event message wisely This could be the ultimate #employeeexperience which really supports business needs, and still allows for fun and socialisation where memories are created. A lot is spent on such events, why waste the opportunity to make it matter?!