Truthset的动态

Are you making these mistakes in your ad operations? Find out how to fix your workflow: https://hubs.li/Q02HRnW10

New Mediaocean Survey Affirms Resounding Call for Paradigm Shift in Ad Verification to Foster Trust and Drive Positive Value Creation in the Advertising Ecosystem https://lnkd.in/eqzaqVj6

Did you know that we usually begin to spend more money as the days get warmer? ?? Read along to find out how to take full advantage of the increasing consumer spending in spring and get your advertising efforts ready for summer with innovative, high-impact ad products: https://hubs.li/Q02xhDP30

I am so curious to get brands, marketers and agencies opinions on this. Does MRC accreditation factor into your decision when picking an Ad Tech partner? How important is the transparency of where your ads run and at what fees you really pay? We believe it should and look forward to supporting more brands that do as well. #brands #marketers #agencies #programmatic #rtb #digitalmedia https://lnkd.in/eXkJBVKg

#Statistics ?? WARC recently released "The future of programmatic 2024", a report which explores key trends and topics set to shape programmatic advertising over the next 12 months. "Brand safety tops list of programmatic concerns:?Recent reports have shown advertisers are spending millions of dollars on low-quality ad placements that?violate brand safety standards.?Over 56% of the advertisers and agencies surveyed selected improved ad verification capabilities as a top priority." ?? Adloox brand safety solution safeguards your brand by ensuring your ads don’t end up alongside inappropriate content and don't appear in unsavory environments. Our brand safety solution ?? https://lnkd.in/eqnGZ6Wq The report ?? https://lnkd.in/gmZ9UA8a

Discover the game-changing insights from a new attention study by Yahoo and Amplified Intelligence in this article from Mumbrella. It unpacks the hierarchy of device, format, domain, creative, and brand, with findings that can help you supercharge your advertising strategy no matter your brand size or campaign goals. Discover more here #AmplifiedIntelligence #AttentionEconomy #Yahoo

I found the new WARC ‘Future of Programmatic’ report insightful, highlighting key industry concerns: - 60% prioritized brand safety and suitability. - 56% emphasized the need for better ad verification. - 51% highlighted viewability and accurate measurement challenges. The Trade Desk is addressing these issues by focusing on quality, premium inventory, and privacy-conscious solutions like Unified ID 2.0. Despite programmatic's dominance in digital ad investment, only 21% of advertisers are very satisfied with its impact on business results. To combat ad fraud and enhance campaign effectiveness, we are actively cleaning up the media supply chain. Our commitment to evolving digital advertising needs is unwavering. More insights in Campaign US, shared in the comments ?? https://lnkd.in/gkFfhFNr

New Mediaocean Report Reveals 2025 Advertising Trends Read more:- https://lnkd.in/gBpF7DsY #advertisingtrends #news #latestnews #martechcubenews #mtc #marketingtechnology #martechcube

Part of the issue is frequency. What are your frequency limits and can you control it? Sometimes it may be a trade-off of programmatic buying - less control. Ask questions of your media channel.