Tropical Innovation Festival的动态

?? Guess who's ready to bring the party to @Cannes Lions? ?? As always, it’s me. Mark your calendars because I'm about to sprinkle some serious energy and inspiration at this event! ?? Get ready for a wild ride filled with innovation, networking, and epic moments. Are you ready to meet us this year? If so, be sure to DM me to schedule a meeting. ?? Can't wait to meet all the game-changers and dream-chasers of the digital advertising industry!? #canneslions2024 #cannes2024 #advertising #programmaticadvertising #adtech #mediabuying #advertisingtechnology

PATTRNS has been on a rocket ship since 2021, and September 2024 is no different! Over the moon to shout about the teams wins this month: ?? Kara Michael-Brown, Bethany Baxter, Sandra Furmane and Clóda Scanlon produced viral content across Dublin, London & Reading driving measurable footfall uplifts for retailers.?? ???? Jack McLaren flew the PATTRNS flag on 2 podcasts, led the charge on our latest DTC event and is hosting the Sphere Digital Recruitment | Best Small Company 2022 Digital Maturity & Privacy panel! ???? ???? Reyhana Dollie and the Cape Town team successfully onboarded 4 new brands! ???? ?? Zoe Benwell and the retail team received 5 campaign briefs and delivered 6 PCA’s. The real win here is the feedback from the destination marketing manager: “you guys are one of the best and most responsive agencies i've ever worked with, thank you for all you energy and creativity” ?? ??? PATTRNS first THE DTC MARKETING CLUB event is set to be a sell out event! 30 carefully selected brands are registered to attend. ??? ??Most impressive win this month may actually be that our volleyball team secured 2 wins at the BLUE14 Summer Party ?? ?? Not to mention 2 large CPG discovery calls to kick off a huge EMEA step change… more on that next week! #DigitalTransformation #DigitalMarketing #Retail #Placemaking #DTC #FTSE100 #CPG

Join Sportsdigita on April 30th for a collaborative and energetic conversation on the most effective ways to drive revenue through customization. Sports Industry leaders from the Brooklyn Nets, Minnesota Twins, and San Diego Seals will be discussing the best practices for personalized ticketing, marketing, and sponsorship experiences through digital content. Learn about simple and effective ways to transform content while driving revenue. Check out the link in the comments below ? and see you there!

A week ago I had the privilege of attending VidCon on behalf of Event Marketer. It was a blast, and yes I did wait far too long in line to bring home an Aphmau MeeMeow…and then wait again to win another in skeeball. Check out my field report! #vidcon #vidconan24 #eventmarketer #eventmarketing #experiential #experientialmarketing #eventprofs #marketingprofs

Stand out from the crowd ???? Feeling invisible in a sea of digital ads? Every day, your hard-earned marketing dollars seem to vanish into the vast digital marketplace. You post, you pay for ads, but it feels like shouting into the wind — no echo, no impact. It’s disheartening. You’re not just trying to sell; you’re trying to connect, to tell your brand’s unique story. But how can your voice rise above the relentless noise of the online world? You’re not alone in this struggle. Many passionate entrepreneurs share your frustration. They, too, are searching for meaningful engagement, for genuine connections that turn viewers into loyal customers. What if there was a way to break through the digital clutter — not just to be seen, but to be remembered? Imagine a setting where your brand is not just another ad but the highlight of an event filled with eager, engaged attendees. The Mega Festival offers just that: a live, vibrant platform where your brand can truly resonate with an audience already excited and ready to discover new favorites. At the Mega Festival, your investment translates into real experiences, memorable interactions, and powerful stories shared both offline and online. It’s an opportunity to showcase your brand amid the excitement, color, and energy of one of the year’s most anticipated community gatherings. This isn’t just about being visible; it’s about being impactful. It’s about creating moments that stick with people long after they’ve gone home. It’s your chance to turn the challenge of today’s digital frustrations into tomorrow’s success stories. Are you ready to transform how you connect with your audience? Are you prepared to make your brand not just seen but celebrated? Join us at the Mega Festival. Let’s make this year the turning point for your business. Take action today! Contact us today to explore how sponsorship at the Mega Festival can redefine your marketing and magnify your impact. Don’t miss out — spaces are limited, and the opportunity is now. #sponsorshipsavailable #sponsorships #sponsorshipopportunity #communityfirst #community #livemusic #musicindustry #musicandart #musicfestival #northcarolina #georgia #nevada #marketingtips

A big shoutout to Momentum Worldwide for this insightful look at the incredible experiential marketing activations at this year's Final Four! We especially loved seeing their creative concepts come to life for The Coca-Cola Company and Powerade, putting fans in the spotlight and truly capturing the essence of the game. Forget static displays and endless free samples – brands went above and beyond to create immersive experiences that truly engaged fans. Here are some key takeaways that caught our eyes: The Rise of Tech-Powered Experiences: Gone are the days of basic photo booths. AT&T's "Dream Court" with AI-powered gameplay and Capital One's interactive stores featuring Charles Barkley and Magic Johnson showcased the power of technology to personalize the fan experience. Blending the Physical and Digital: Brands like Samsung Electronics and Fierce Lab understood the power of connecting online and offline communities. Their "CreatHER Dinner" fostered real-world connections while empowering women in sports, further extending their reach online. A Nod to Social Currency: From Capital One's branded swag to the chance to win LG Electronics, activations offered fans tangible takeaways that fueled social media sharing and created lasting memories. Celebrity Power: Leveraging star power remains a potent strategy. Shaq appearing with The Home Depot, Isaiah Thomas with Ritz, and Barkley's iconic blimp for Capital One all added an undeniable buzz factor. Community Focus: VISIT GLENDALE's activation, aimed at boosting local tourism, reminds us that successful activations can have a positive impact beyond the event itself. Looking Ahead: The future of experiential marketing at sporting events is bright. As technology continues to evolve and brands become more innovative, we can expect even more immersive and interactive experiences that not only entertain fans but also create lasting brand loyalty. By focusing on personalization, social currency, and community building, brands can leverage the power of experiential marketing to truly connect with their target audience in this competitive landscape. What are your thoughts on the 2024 Final Four activations? What trends are you excited to see emerge in the future? Let's continue the conversation in the comments! #BrandActivation #ExperientialMarketing

It's all about the HYPE. This strategy changes the game. Elevated short-form videos drive engagement and capture the energy of your department across: - Social Media - Gameday Activations - Campus Communications - Donor Engagement - Corporate Sponsorships - Small Business Engagement - Interested NIL Partners - Group Licensing - Giving Campaigns - Commercial Opportunities - Events One premium short-form CAPTURE instantly puts you in front of a larger audience and has everyone engaging! Contact us today to learn more about our digital sports marketing services. Our team is ready for you! #sportsmarketing #digitalmarketing #nil #storytelling #content

If you want to know more about the framework from BAD STAR STUDIOS' SXSW masterclass on how sustainability is a good omen for creativity, comment below or DM me to arrange a chat. #SustainableProduction #UKatSXSW #SXSW

Are you ready for the 2024 Paris Olympics???? This global event isn't just about athletic feats—it's a prime time for brands to unleash their creativity and connect with audiences worldwide through #OlympicMarketing!????? Before we share insights on what consumers think is the secret sauce to crafting a gold-medal marketing campaign, let's dive into the excitement building around Paris 2024!

What do you think you could achieve if you could harness the power of your superfans to drive ticket sales, boost loyalty, and diversify revenue? Imagine a future where every fan is a promoter, every event is a sell-out, and your team’s message reaches beyond the limits of official social media channels. It’s possible with PromoShare ?? When you collaborate with your superfans to share fan-generated content (FGC), you’ll authentically amplify your ticket offers, special and cultural events, and even digital sponsor activations. #FGC #EmpoweringFans #AmplifyingBrands #fancontent #fanambassadors