TriSpirit Outfitters的动态

With the #Olympics winding down, a few observations about #advertising, #surfing, and watching sports on TV. https://lnkd.in/ei47GD6g

How to watch the 2024 Paris Olympics on?Peacock

Tomorrow is the big day! The start of the Olympics. A wonderful global stage full of passion, excitement, effort, joy and celebration. Incredible super human efforts. Lots of brands are tapping into the Olympics and this week we looked at consumer response to this Corona Cero ad. As uplifting as the event itself. People absolutely loved it. From sports stars to a joyous day at the beach with friends. Beautifully and seamlessly woven together. It is being aired in over 40 markets. We looked at just two of them. And it was incredibly well received in both, which is no easy feat! It was in fact in the top 1% of ads in its ability to create short term effects in both the UK and the US. What can we learn about how to create ads that travel? - have a brand that is known for the same thing globally, has the same stature, used in the same way - tap into shared culture. In this case, it uses three universal elements of culture: Olympics, human connection, celebration - execute in a way that everyone can relate to Learn more in the comments. Congratulations and thank you to Marcel Marcondes Gabriel Schmitt and everyone else involved for an incredible spot to get us all in the mood. #advertising #creativeandeffective #olympics #adsthattravel #consumerinsights #marketresearch https://lnkd.in/gEBRzccC

Big news in sports broadcasting! Warner Bros. Discovery is consolidating it's UK and Ireland sports content under the TNT Sports brand, officially retiring Eurosport on 28th February '25. This move creates a single, premium sports viewing experience, simplifying content discovery for fans! A strategic re-branding that promises more seamless sports entertainment!

Interested to learn more about the broadcast of the #Paralympics and one of the teams behind Olympic Broadcasting Services to produce the coverage of #Paris2024? Ursula Romero and her team at International Sports Broadcasting will deliver the coverage for the Opening and also the Closing Ceremonies, as well as #ParaAthletics, #ParaTrackcycling, #ParaEquestrian, #ParaShootingSports, #ParaAchery, #WheelchairRugby, and #ParaJudo. The production budget that OBS is managing comes from Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 and is based on the TV rights revenues from broadcasters around the world. It is obviously smaller than for the Olympics, but has never been higher as for Paris 2024. As a result, Paris will make another significant step forward and deliver the best and broadest Paralympic coverage ever. The tools and toys that OBS can deploy to manage the Paralympics are on a smaller scale in comparison to the Olympics (true for most other sport events...). This makes the role of good camera work, storytelling and experience even more important to get the best bang for the buck. I have experienced ISB's work in Para Sport in the past and therefore seen the passion and expertise that they bring to the event. It makes a huge difference, if the crew has produced a Para sport event before or if they tell this story for the first time. ISB probably has produced more Para sport events than any other production company. As Ursula put is, "you can have the best equipment and the latest technology, but the people who are operating the equipment and choosing the right moments to go on air are the true heroes. As most of our crews have worked with us on the Paralympic sports we will produce at some point or another, I have no worries about the production." Good to hear ?? Put on a great show ?? We are excited to see it ?? The world will be watching! ?? https://lnkd.in/eXZAJ3RN

The 2024 Olympics are coming to an end this weekend, and there's been some absolutely fantastic marketing around it. ???? Starting with the clever and inspiring Channel 4 Paralympics ad, which personified unchangeable forces and showed how Paralympic athletes overcame their challenges, this creative campaign was a result of collaboration between Channel 4 and inclusive marketing agency Purple Goat Agency. Another great Paralympics ad was the one created by the organisation itself, showing beautifully animated athletes challenging clichés surrounding the games. OMEGA also smashed its Olympics campaign by creating an immersive video that shows athletes 'competing' across Paris's most famous landmarks, or inside OMEGA's watches. ? Aside from the high-production campaigns, there have been plenty of Olympics-style posts across all socials that have gained some really good traction! What were some of your favourite Olympics ads this year? #Marketing #MarketingAgency #Olympics2024 #OlympicsMarketing

?? Via Knix: "What would you say if we told you we’re paying athletes to talk about their periods? And, no, we’re not joking. Period stigma in sports is real—and studies show that 1 in 2 teens skip sports to hide their periods. Soon, many athletes will be competing on the world’s biggest stage during their period, but no one talks about it. So this summer we’re inviting world-class athletes to normalize period talk. Tag your favorite athletes in the comments below so that together, we can take periods in sports from taboo to normal. The rules are easy: talk about playing sports on your period and cash in on up to $2000 for speaking up. Periods shouldn’t keep anyone benched. By sharing, amplifying, and circulating the message to?#SportYourPeriod, we can keep more teen athletes in the sports they love." Learn how to get involved at https://sportyourperiod.com ?? #sports #girlsinsports #womeninsports #womeninsport #sport #olympics #olympicgames #womenshockey #sportsmarketing #sportsmedia #partnershipmarketing #linkedinsports

Shout out to Front Office Sports for inviting me on to talk about Breaking in the Olympics!?https://lnkd.in/gYyZznbs Watching pro bboying events on YouTube like Red Bull BC One and Battle of the Year was how I first got into dance, so it’s awesome to see it included on the world stage alongside other top sports. First thing everyone asks: wait how does that work? How is dance scored?? Here’s a quick rundown. Breaking first debuted in the Youth Olympics in 2018 as part of the IOC’s effort to modernize and attract a younger audience. It got 1M viewers, so it was green-lit for Paris. Battles are 1v1 where each dancer takes turns for 3 rounds. Each round, they have up to 60 seconds to impress 9 judges that score each round as it happens live. Each round is scored on 5 criteria: musicality, vocabulary, originality, technique and execution. Judges have iPads with sliding scales to score who performed each element better. Various qualifying events happened throughout the past year to have the 16 men and 16 women competing in Paris. Shout out to team USA: Logan (friend of STEEZY!), Victor, Sunny, and Jeffro. The 16 athletes are broken up in to groups of 4 to battle round robin, and top 2 from each group will move on to quarterfinals. Then it’s a tournament bracket to crown the world’s first breaking gold medalists. What does this mean for the future of dance? I think it opens more people up to the idea that dance can/will be a sport, where the top pro dancers can live and earn like other pro athletes. We’ve seen more curiosity and energy from brands, especially the ones we’ve worked with like Nike and Honda.

When Do Paris 2024 Summer Olympics Begin? Essential Details Inside When Do the Summer Olympics Start? What You Need to Know Ahead of Paris 2024 Today, one of the most trending searches on Google is "When do the Summer Olympics start?" The anticipation is palpable as sports enthusiasts around the globe eagerly await the commencement of the Paris 2024 Summer Olympics. This article aims to provide a detailed guide on what to expect, including key dates, events, and some additional insights into the upcoming games. For more information, you can refer to the detailed coverage on ABC News here. Key Dates and Opening Ceremony The Paris 2024 Summer Olympics are […] https://lnkd.in/dH-AcA7r https://lnkd.in/g4gQQGip

Critiques abound for Nike’s Willem Dafoe-voiced 'Winning isn’t for Everyone' Paris Olympics 2024 campaign, with its heavy-handed attempt to subvert the 'everyone is an athlete' marketing trope. Compare to Hyundai’s 2024 Olympics marketing offering, 'It’s OK,' which destigmatizes "quitting" and reassociates it with joy and self-discovery. 'It’s OK' explores the topic of competitive youth athletes, encouraging the idea that when sport feels more like an obligation than self-expression, it’s okay for kids (and their parent cheerleaders) to take a break and reassess what makes them happy. It’s incredibly relatable for anyone who had serious avocations as a kid, or even adults who were once passionate about their careers and are looking for the courage to make a change. Which approach, Nike or Hyundai, do you prefer? https://lnkd.in/g79GJt9F INNOCEAN USA Hyundai Motor Company (?????) #parisolympics2024 #paris2024 #olympics2024 #olympics #advertising #brandedcontent #hyundai #nike #youngathletes #athletes #sports #copywriting