TRIPTK的动态

The Heartbeat of Purpose-Driven Business ? In today's world, businesses are realizing that true success extends far beyond profits and growth charts. It's about finding a deeper meaning, a purpose that resonates with both employees and customers?? When a company has a strong sense of purpose: Employees feel more connected and motivated. Their work becomes more than just a job; it's a contribution to something meaningful?? Customers become loyal advocates. They connect with the values and mission behind the brand, leading to lasting relationships?? The company thrives from the inside out. A shared purpose fosters a positive culture, fuels innovation, and drives long-term success?? Purpose can be anything from making a positive impact on the environment ?? to empowering underrepresented communities ????, to simply creating products that bring joy to people's lives?? It's about finding what makes your company unique and using that as a guiding light for all your decisions and actions?? So, what's YOUR company's purpose? ?? #PurposeDriven #BusinessValues #Impact

Embracing neurodiversity can only make marketing more meaningful

This morning, I’ll be presenting at IMPACT A+BES alongside the amazing Shai Roos, AICP and Amirah Shahid!?Together, we’ll lead a dynamic workshop on creative, equitable solutions for positive community change. Here’s what to expect: ? Inclusion vs. Equity – Understanding the difference and why both matter. ? The power of engagement – How equitable community engagement shapes project outcomes. ? Creative approaches to engagement – Think approaches tailored to specific communities like pop up events, block parties and more. ? Tackling challenges – Strategies to overcome power imbalances, lack of resources, and more. ? Interactive breakout session – Dive into real-world scenarios, identify inequities, and collaborate on equitable solutions through stakeholder mapping, and engagement planning. This session is packed with practical tools and hands-on activities.?I can’t wait to connect with HDR colleagues and explore ways to make engagement processes more equitable and inclusive. If you're attending, come ready to think big, collaborate, and create impact! #people #passion #planet

Brands are more than just products. They're voices in our society. But when should they speak up? And how? Stay tuned for our take on what works (and what doesn't) #brandpolitics #socialimpact #publicrelations

Exciting News! Launching December 9: The First Issue of Radical Creativities In just one month, we’re thrilled to launch the first issue of?Radical Creativities, a platform dedicated to amplifying the voices and stories of people and organisations who believe in the power of culture to drive just and equitable transformations in our communities. Our ambition is to celebrate those who act on this belief, bringing tangible change through diverse cultural expressions. With?Radical Creativities, we welcome a spectrum of perspectives from all backgrounds, fostering a space where stories are told through a variety of languages, mediums, and forms. We see plurality as essential to understanding the layered complexity of our world—and through this understanding, taking responsible and meaningful action. In naming the project?Radical Creativities, we are underscoring the importance of a multiplicity of creative practices, histories, and lived experiences. Academic research, cultural practice, and art are not separate worlds, but interconnected issues that shape our understanding of ourselves and our communities. Together, they help us explore who we are, across time and space, in constant transformation. Stay tuned as we prepare to share?Radical Creativities?with you, presenting work that crosses boundaries and disciplines, embraces diversity and different creative practices, and seeks real change through cultural engagement! #RadicalCreativities #CulturalTransformation #CreativeAction #Launch #ChangeThroughCulture

Dear friends and colleagues, Culture Action Europe has launched a State of Culture survey. It’s a part of a larger research initiative?on the?State of Culture in Europe.?We aim to create a snapshot of cultural policy affairs in Europe and understand how national and European priorities align with the concerns and aspirations of the cultural sector. This is especially important as 2024 will see European and many national elections, likely bringing new policy priorities and shift the general discourse. At this turning point, we want to ensure that culture holds its rightful place in this evolving landscape. As part of our research, we invite you to participate in the?State of Culture Barometer. This survey seeks your perspectives and opinions on various topics: What role does culture play in society and policies? Are cultural and creative sectors valued by policymakers in the ways they should? How do you personally feel about the current state of culture in Europe? We call on people working in or with cultural and creative sectors and industries to share their insights. Please help us out and take some time to complete this survey by midnight CEST on?May 18, 2024.?The sooner the better. The survey should take approximately 15 minutes and consists mostly of closed questions, requiring you to choose from given options. Your responses will be anonymous. The findings will be published in the State of Culture 2024 Report this autumn. Feel free to share this survey link widely! https://lnkd.in/dW_23bPV

As we step into the New Year, every social feed seems packed with what’s in, what’s out, and must-follow trends for 2025. While these can be inspiring, they can also leave you feeling like last year’s version of yourself wasn’t enough. That’s why, instead of focusing on what needs to change, I’m choosing to celebrate the great things from 2024 that I’ll proudly carry into 2025: ?? Delivering work that surpasses industry benchmarks for our clients ?? Building meaningful relationships with exciting and diverse creators ?? Fostering a team culture that brings out the best in all of us ?? Creating unforgettable memories with colleagues through incredible experiences that strengthen team bonds As we set new goals for the year ahead, let’s also acknowledge what’s already working. What’s something you’re celebrating and keeping with you in 2025? #NewYearReflection #CelebrateGrowth #InfluencerMarketing

Digital natives. The Truth Generation. Community-driven change-makers. Gen Z demands transparency, thrives on dialogue, and is redefining how we shop, share, and connect. From valuing access over ownership to championing inclusivity and social justice, their influence is reshaping businesses, cultures, and societies. Ready to meet the future of consumer behavior? #GenZ #DigitalNatives

In a hyper-growth environment, where challenges come fast and frequently, our company values serve as the guiding star for both leadership and the team. These values are not just words on paper; they help us navigate complexities, make decisions, and maintain our integrity, ensuring we stay true to who we are as we continue to grow and evolve. In today's world, companies need to take a values-driven approach and connect the idealistic and visionary nature of company values to practical, tangible activities that engage the entire employee base - implementing them into their vision, business strategies, and internal practices to drive diversity, inclusion, and people growth. The way we, both as individuals and as a company, uphold these values is the most significant driver of our impact. It is inspiring to see how our focus on values empowers us to leverage our content, technology, and global platform to make a meaningful difference within our workforce, our communities, and the industry at large. We are committed to ensuring the authenticity of our efforts by first implementing our impact-driven initiatives internally, before extending these efforts externally. Today, we are excited to share our first impact report, summarizing 2023, as a testament to our commitment to these values. A few examples detailed in the report, which I am very proud of, include: ? Establishing mentoring programs to support the growth of women into leadership roles ? Creating an Interactive Inclusive Writing Guide for our brands ? Amplifying underrepresented voices in sports through our #HereToStay campaign? ? Fostering inclusion in sports through partnership with Special Olympics? ? Tutoring youth from underserved communities through our partnership with Hinuch Le-Psgaot I believe that one of the things that make all of that so inspiring is the fact that there are so many people across the company who are committed and actively contribute to this incredible impact: My true partner, our CEO, Asaf Peled, our CMO,Andres Cardenas and the rest of the executive team who lead the way, our brands who tell the authentic stories, The Players’ Tribune, 90min, FanSided and Mental Floss; our ERGs (Natalie Zamora; Katherine O'Malley Randall; Sarah Recinos; @Luis Tirado) and my People & Culture team that I'm so proud of and who stand behind so many initiatives making these projects possible (Mor Green;Sarah C.;Maya Shavit;Tom Spada;Hillary Bystedt;Serena Muniz; Hila Shrama;Yoav Stern; Nofar Nuri Poterman; Adam Ahmad Masry; Nikkita De Cesare (Assoc CIPD) and Tohar Kait). And last but not least, our Head of Impact, the incredible Ayelet Mavor, who consistently drives impact initiatives and helps us tell our story through the creation of this first impact report. Looking forward to the work we will accomplish as we integrate our new teams from STN Video and Sports Illustrated into our purpose-driven work. Read the full report here: https://lnkd.in/d69RdPkY

In today’s world, impactful marketing isn’t just about reaching the right audience—it’s about including everyone. ?? Embracing diversity, equity, and inclusion (DEI) isn’t a checkbox; it’s the foundation of a brand that truly connects, inspires, and uplifts. ?? You’re not just building campaigns—you’re building trust, belonging, and long-lasting impact. ??? #DiversityInMarketing #InclusiveBrands #EquityAndInclusion #ImpactfulMarketing