The CTV Opportunity: Where Pharma's Billions Might Flow if TV Ads Are Banned With pharma brands potentially facing a ban on traditional TV advertising, Connected TV (CTV) platforms stand to gain significantly. Our report examines why regulatory restrictions likely wouldn't apply to streaming platforms, potentially creating a surge in demand for CTV inventory.? Industry experts predict this shift could fundamentally alter pricing dynamics across the digital landscape while forcing pharma brands to embrace more targeted, contextual approaches to reaching patients.? Read our full analysis to understand the strategic implications. #TheCreativeSSP #CTV #Streaming #AdTech https://hubs.li/Q039d-hK0
Kathryn Cevaer
2 周
Very informative! Definitely waiting to see how this plays out ??
TripleLift
2 周
Great work, team! And thank you Michael Shields for this awesome report!
CMO | Executive Board Member | ex-MSFT | ex-trueX | ex-FOX Corporation
2 周Very insightful work Michael Shields!. It's going to be very interesting to see how this plays out!