TripleDart - Extended B2B SaaS Growth Team的动态

Transcript

I think the big role that Triple Rod played in the whole process was helping us design the strategy for LinkedIn. So we, I think we're, I mean, we have ideas, but triple Rods truly the expert was truly the expert in this process and they helped us design A strategy which, which essentially layered, you know, basically strategy that had layers around top of the funnel sort of awareness kind of campaigns. And then middle of the funnel kind of campaigns where you engage the audience with more content and more consideration content, more product like content. And then we had bottom of the funnel strategy or campaigns where we led with content that we would think would lead to a demo or a book. Book demo or meeting request with the company. So Triple dot helped us design ads for all the three layers of the campaigns and across the strategy and very happy to report first month was extremely successful. We I think first month we were generating close to 7 to 8 times of our spend in pipeline. So which is above benchmark. I think most companies are seeing 3-4 X of pipeline generation on spend. We were close to 9 or 10. And and we really like the approach and the collaborative aspect of working with.