?? Adaptability and the Case for Courage ?? Please watch the teaser of my upcoming project, “Letters of Cascadia.” A multimedia odyssey told through creative storytelling and edited in the Adobe Creative Suite. Featuring unique makeup looks, fashion vignettes and original songs. Think of it as an experiment in brand development, social media, and pop culture journalism. I led the social media marketing, public relations, and creation of “Letters of Cascadia”. My time at the University of Oregon inspired this project. The University of Oregon Lundquist College of Business and University of Oregon College of Design helped me develop the skills to make this project possible. More updates regarding “Letters of Cascadia” soon to follow!! #multimediastorytelling #creativemarketing #adobecreativesuite
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Know your internal audience! ?? Just as marketers segment external audiences, apply this to your employees: Tailor messages by department Consider generational differences Adapt to various roles and responsibilities Result: More relevant, impactful internal communication. How do you personalize your internal messages? Share below! We have solutions for your business. Get in touch! https://lnkd.in/gfzuawEg #TargetedCommunication #InternalMarketing #EmployeeExperience
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Elevate Your Online Presence! Are you craving that "wow" factor that makes your content shine brighter than the rest? It's time to step into the spotlight and captivate your audience with visuals that leave them wanting more. ?? Ready to take your online presence to the next level? Let's dive into the world of eye-catching graphics, mesmerizing visuals, and bold designs that will set your brand on fire! ?? Drop a ?? in the comments and let's ignite your visibility together! Don't just be seen; be unforgettable!
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Happy National Email Week! ?? Here are 5 tips for crafting an outstanding email newsletter for your biz: ?? Catchy subject line: Grab attention with a compelling subject. ?? Personalize content: Make it relevant to your audience. ?? Engaging visuals: Use eye-catching images and graphics. ?? Clear call-to-action: Guide readers on what to do next. ?? Mobile-friendly design: Ensure it looks great on all devices.
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Visual representation in PR means using images, videos, and graphics to communicate your message effectively. Instead of just using words, you add pictures or videos to help people understand and remember what you're saying. It's like showing a graph to explain data instead of just talking about numbers. Visuals catch people's attention and make your PR efforts more engaging and memorable. So, whether it's using infographics, videos, or photos, incorporating visual elements can help you communicate better and make a bigger impact with your audience.
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"A Picture is Worth a Thousand Words.” For?creative?agencies looking to grab media coverage, it's especially true. Not surprisingly, the quote came from an advertising executive. When pitching stories, images provide the wow factor and instantaneous communication. That’s what I did when my client, Xhilarate Experiential Branding, along with Zave Smith Photography, launched MyBkYd, an online exploration of the small businesses and restaurants that feed the soul of the city they call home, Philadelphia. Thanks to Gordon Kaye Kay, GDUSA Magazine, for sharing the beautiful images and story. (link to full story in comments). Studies show that 80% of people remember what they see, compared to ten percent of what they hear and 20 percent of what they read. You can get your story across quicker and more effectively with a picture. Once you’ve grabbed someone’s attention, they’ll come back to the text. With every outreach to a reporter, think about including one of the following: ? Beauty shots of your projects in high-res jpg format ? Graphs and charts for survey data ? Infographics to instantly communicate data points ? Videos of activations or product demos. Yes or No. Do you use images to tell your story? Tell me in the comments below. #creativeagency #storytelling #earnedmedia #visualstorytelling
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"Unlock your business's potential with our LinkedIn expertise! Are you ready to elevate your professional presence and expand your network? Our tailored strategies ensure your brand shines on the world's largest professional platform. From captivating content creation to targeted advertising, we'll help you reach the right audience and drive meaningful engagement. Contact us today to ignite your LinkedIn success story!" "Expressive Imagery: Unveiling the Artistry of Graphic Design"
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Leverage the Power of Visual Storytelling: ?? Utilise high-quality photographs and videos to showcase your completed projects, ongoing construction phases, and the skilled team working behind them. ?? Create virtual tours of completed projects or use time-lapse videos to demonstrate your construction process and efficiency. ?? Share visual media across your website, social media channels, and marketing materials to grab attention and leave a lasting impression. - #construction #digitalmarketing #marketing
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?? The Power of an Image - They say a picture is worth a thousand words, and I couldn’t agree more. Whether it’s in a press release, blog post, or social media campaign, the right image can take your content to the next level! Here’s my son, camera in hand, reminding me of the importance of capturing the perfect shot?? ??As communicators, it’s not just about what we say, but how we visually represent it too. Pairing strong visuals with your message creates a powerful impact that grabs attention and builds engagement. ?? Here are a few tips to ensure your image complements your content: * Relevance: The image should align with your message. It needs to visually support the story you're telling. * High quality: No pixelation or blurry graphics. A clean, sharp image signals professionalism. * Consistency: Make sure your visuals reflect your brand’s tone and identity. * Simplicity: Don’t overwhelm your audience with too much in one image. A clear, focused image works best. When words and images work together, your content becomes more memorable, relatable, and impactful. ???What’s your go-to tip for selecting the perfect image? Drop a comment below! Lizzie - White PR and Marketing #ContentMarketing #VisualMarketing #BrandingTips #PRandMarketing #MarketingStrategy
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?? Elevate Your Online Presence with Expert Videography ?? - In today's digital landscape, your brand's visual identity speaks volumes. - Expert videography offers a unique opportunity to captivate audiences and showcase your brand's story in a dynamic way. - High-quality videos can establish credibility, engage viewers, and leave a lasting impression. - Harnessing the power of visual storytelling can set your brand apart from the competition. - Embrace the digital age and let videography unlock new opportunities for your online presence. - Elevate your brand with professional videography and watch your online presence soar to new heights!
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Workshop to Build Your Personal Brand It’s time to end the piecemeal approach to your personal brand because any lack of clarity in your core messaging or target audience is a hindrance and a drain on your resources. The most successful brands have clear and consistent messaging that's targeted to the right people. This workshop is going to give you that clarity. You will leave with: 1) Brand Foundation that you will act as your Brand Playbook 2) Core Messaging - UVP/Content Pillars 3) Strategy and Plan for Content Creation Get more information here:
Workshops — Kim Conant | Photography
kimconant.com
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