Trend Management的动态

"empty billboard influencers" This term rubs me the wrong way because influencers like Nara Smith are so much more. They have an "it factor" that is differentiated and special vs. your average celebrity. Either way... still a great article by #VogueBusiness with insider insights into what brands are looking for and how certain influencers continue to grow their audiences and personal value exponentially. #InfluencerMarketing #SocialMediaMarketing

Virtual influencers are on the rise - but can they connect? Meet Nara Smith, the digital influencer persona changing the game. Brands love partnering with virtual influencers for more control and less risk vs humans. But audiences crave authentic, relatable personalities and stories. I'm skeptical virtual influencers can build real emotional connections. The novelty factor will wear off. Human influencers still have the edge in creating genuine audience relationships. What do you think - can virtual influencers make real connections? Source: https://lnkd.in/gNPUew-Y ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + ?? for daily marketing news.

Ever wondered who’s really grabbing the spotlight in the digital playground these days? It's the kids! Yes, you read that right. Kid influencers are the new trendsetters, making waves in the marketing world with their authenticity and undeniable charm. We've rounded up the top 10 kid influencers who aren’t just playing with toys; they're setting trends, influencing fashion, and making tech cool again — all while being under the age of 16! Curious how these young stars can boost your brand? Check out the full list and see the magic they bring to brand engagement. https://lnkd.in/eCPKh9qh

Happy Friday! On today's blog, Abena Koomson shares her insights on why influencer marketing is bigger than you might think. "Influencers can and do have a genuine impact on consumer choices. Marketing techniques are changing fast, and influencer marketing/relations has become integral to public relations and marketing strategies. With consumers increasingly seeking authentic and trustworthy recommendations, many businesses and brands continue to utilize influencers, which undoubtedly offer a powerful avenue for brands to communicate their product messages, as they (influencers) wield influence over their followers." Read the full article on the PR & Lattes website: https://lnkd.in/g4BcPu2T #PRAndLattes #Blog #Influencers #InfluencerMarketing #Marketing #PR #PublicRelations

Small Moves, Big Results How TRIANGL created massive buzz in the US without spending on influencers While researching the Australian bikini brand Triangl, I discovered an ingenious influencer marketing strategy that caught my attention. This brand created significant buzz in the US market and managed to get high-profile influencers like Kendall Jenner to post about them – without paying a dime! Here's how they did it: Triangl didn't have the budget to directly approach top-tier influencers like Kendall Jenner. Instead, they employed a simple yet bold strategy: targeting emerging influencers within Kendall's social circle, such as Bella Hadid and Hailey Bieber (then Hailey Baldwin). By gifting bikinis to these up-and-comers who were just starting to gain their own followings, Triangl leveraged the power of social circles and word of mouth. And it worked! Kendall Jenner herself reached out after seeing her friends in Triangl bikinis, asking to get some for herself. This approach not only got Triangl the exposure they were looking for but also gave them a significant foothold in the US market. Despite Jenner not tagging Triangl in her initial posts, the brand smartly capitalized on the situation by resharing her content. This provided credibility and social proof, which lifestyle publications and magazines quickly picked up. This move created a domino effect, leading other Kardashians to also want Triangl bikinis, enhancing the brand's visibility and admiration. Triangl's story is a testament to the power of strategic networking and leveraging indirect connections. It's fascinating to see how offering value beyond monetary compensation can yield significant returns in influencer marketing. What do you think of this strategy?

The recent Vogue Business article on Nara Smith highlights a pivotal shift in influencer marketing towards authenticity and long-term relationships. Smith's approach moves beyond traditional, transactional partnerships, focusing on building genuine connections with both brands and audiences. As we navigate this evolving landscape, it's clear that fostering deeper, more meaningful relationships between brands and influencers can significantly enhance campaign effectiveness. Prioritising authenticity and sustained engagement not only sets us apart from competitors but also drives greater ROI for clients. This trend underscores the growing importance of strategic, relationship-based influencer marketing, and it's something that will guide our future campaigns and partnership strategies. Let's embrace this shift and continue to innovate in our approach! #InfluencerMarketing #Authenticity #BrandEngagement #MarketingStrategy #vogue https://lnkd.in/g5kGiUtF

BRB currently injecting Marc Jacobs influencer programme into my veins. If it isn’t already, it won’t be long before designer brand Marc Jacobs is all up on yo’ social feeds. The legacy fashion house, established in 1984, is owning influencer marketing with a reactive and snappy campaign that should have all of us shaking in our boots (designer or not) and here’s why: ?? They’re talking to a range of influencers that have gone viral for different reasons, global and not picky has meant they’re connecting with a RANGE of audiences via these creators. They’ll forever be the brand that had Teletubbies dance with Tote bags. ?? Their collaborations happen within good time of the creator going viral, just a week or two and the content is out on platforms - no delay, or complicated delivery means more reactive and more relevancy. ?? They let the creators do what they want - put on the clothes, wear the bag but do what makes sense. Marc Jacobs are handing over the product and letting creators have free reign in recreating their viral moments meaning content feels authentic and has more appeal to audiences. That designer bag advertised for best on the arm of a runway model is suddenly wholly more interesting when dressed down and worn by your favourite creator goofing around. ?? It’s internet first - this isn’t about Marc Jacobs, it’s about where they fit in. Relevancy means adapting and they’re putting aside their “high fashion” snobbery to be in on the weird world that is the internet and it’s landing. With the average influence-span of an influencer now at just 8 years in comparison to those that rose in the early 2010s and still have cult following today, the Marc Jacobs influencer campaign has adapted to create a campaign that’s quick off the draw and asserts them at the forefront of online conversations one finely tailored garment wearing moment at a time. Be more Marc Jacobs b*tch. Compilation below ??

The Role of Fashion Influencers in Marketing In recent years, the fashion industry has undergone a significant transformation, largely due to the emergence of fashion influencers as a powerful marketing force. Fashion influencers are individuals who have… #Fashion #fashiontips #Influencers #Marketing #SocialMedia >>> Read more

How Jewellery Influencers Are Disrupting the Traditional Market Jewellery influencers are transforming the market in ways that can be challenging for traditional businesses. Here's how they're impacting the industry: Price Transparency: Influencers often collaborate with brands to offer discounts, share exclusive deals, or promote more affordable options. This increased transparency makes it difficult for traditional jewellers to maintain higher price points, as customers become more informed about the true value of products. Changing Consumer Preferences: Influencers shape trends and tastes by showcasing unique, trendy, or bespoke jewellery pieces. This can lead to a decline in demand for more conventional or mass-produced jewellery, forcing traditional jewellers to adapt quickly to changing consumer preferences. Direct-to-Consumer (DTC) Brands: Many influencers promote DTC brands that sell directly to consumers online, often at lower prices than traditional retailers. These brands, bolstered by influencer marketing, can bypass middlemen, reducing costs and undercutting traditional jewellers. Instant Feedback and Trends: Social media allows for rapid trend changes. What’s popular one month might be outdated the next. Influencers drive these trends, making it challenging for traditional businesses to keep up with the pace of change. Authenticity and Trust: Consumers often trust influencers who offer personal recommendations more than they trust advertisements from traditional brands. This shift in trust can lead to a decline in customer loyalty for established brands. Content Saturation: The sheer volume of jewellery content from influencers can overwhelm consumers, leading to market saturation. This can dilute brand recognition and make it harder for traditional jewelers to stand out. Influencer-Owned Brands: Some influencers launch their own jewellery lines, leveraging their large followings to capture market share. These brands often enjoy immediate success, posing direct competition to established jewellers. Overall, jewellery influencers are shaking up the market by democratising access to luxury, shifting consumer behaviour, and driving intense competition. Traditional businesses that don’t adapt quickly may struggle to maintain their market share.

What Beauty Brands & Influencers Need to Know about Truth in Marketing