Wish you had someone proactively making the most of your ad spend?
???? See how Mylie Herman-Getchell, our Paid Media Analyst, did just that.
She noticed one of her PMax campaigns was driving double the conversions at a 60% lower cost per conversion compared to her Search campaign.
Without prompt, Mylie seized the opportunity to scale it to other campaigns because it would be a big win for her education client.
We've earned their trust with wins like this throughout, so our client knows we're always working in the background to maximize her budget.
They have a limited budget, so making the most of every dollar is key. ??
The result?
?? A PMax campaign that matched the conversion volume of traditional Search campaigns but at 40% less cost!
?? Key takeaway: Don't be afraid to test your Search campaigns. These wins compound, and the savings funnel to the next highest and best use.
If you're interested in finding a proactive partner to maximize your ad spend, take a look at our Free Paid Media Diagnostic.
?? https://lnkd.in/gCSrNagk
Director, Marketing
4 周Very well deserved!