Transcend Ideas的动态

Many of us come from pasts in large global agencies where the Gods of Research and Planning would descend to tell us what the particular character and personality for a brand was, with nuances on how it should behave. And this would extend to how the brand was to interact with customers. Really, we would think - consumers want to have a 'happy' conversation with a headache pill and an 'empathetic' conversation with a laxative? Thankfully, research validates our thoughts. Read Jenni Romaniuk 's work and that of her colleague Byron Sharp at Ehrenberg-Bass Institute and you'll discover that consumers don't see brands in any personified way whatsoever. So you can stop wasting your time on that utter bullshit. #marketing #brand #advertising

How do brands break through in a world driven by authenticity? Hint: it's not all about reach. In my latest Substack article, I dig into why true connection and resonance matter more than raw numbers—and how brands can amplify genuine moments by putting real engagement at the heart of their strategy (with a bit of paid for that extra boost!). If you’re interested to know how to create brand partnerships that don’t just look good on paper- have a read. #InfluencerMarketing #CreatorEconomy #BrandStrategy #Authenticity #2025 https://lnkd.in/dQ43xJDF

This strategic partnership comes at a time when the brand is poised for growth and expansion. Together, they aim to create compelling narratives, drive brand awareness, and engage consumers in meaningful ways. Follow the link in comments to know more. #advertising #marketing #industryupdates

?? In this blog post, we’ll explore how to ditch outdated methods and embrace engagement strategies that build trust and turn skeptical Gen Zers into brand advocates: https://loom.ly/d6EqWN4 #Marketing #Branding

The rules of branding are changing with GenZ's, and brands that want to connect with them need to pay attention. This audience isn't just looking for excellent products. They seek brands that stand for something that will be of great value to them, and it is no longer optional but a must-have. Brands that want to win over Gen Z must be transparent, show they care about their environment and its people, and truly reflect the world's diversity. Gen Z demands more than just marketing. They expect real action and values that align with theirs. If your brand can embrace these values, you'll capture their attention and loyalty. The future of branding is about more than selling; it's about connecting with purpose and the giveaways. #GenZMarketing #Branding #Marketing #InclusiveBranding #Sustainability #NextGenConsumers ?#MarketingWithPurpose

The recent buzz around Travis Kelce and Taylor Swift has put a spotlight on the power of celebrity influence in today’s marketing landscape. This scenario presents valuable lessons on leveraging high-profile moments for brand building. Marketing professionals, how do you integrate celebrity influence into your campaigns to maximize engagement and authenticity? Share your expertise and experiences with us! ???????? ?????? ???????????????????????? ?????? ?????????? ???????? ????????????????????! Read the article here: https://lnkd.in/gnStwD8a #TaylorSwift #TravisKelce #marketing

Many of us come from pasts in large global agencies where the Gods of Research and Planning would descend to tell us what the particular character and personality for a brand was, with expert nuances on how it should behave and interact with customers. Really, we would think - do consumers want to have a 'happy' conversation with a headache pill and an 'empathetic' conversation with a laxative? Thankfully, research validates our instincts. Read the work by Jenni Romaniuk and her colleague Byron Sharp at the Ehrenberg-Bass Institute and you'll discover that consumers don't see brands in any personified way whatsoever. So you can stop wasting your time on that brand personality, brand voice and brand character bullshit. #marketing?#brand?#advertising

A wise man once said "Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand." - Howard Schultz, Starbucks CEO. Growth Spark empowers businesses to go beyond traditional advertising by fostering authentic connections that resonate with their audience. Let us help you build a brand that not only stands out but also stands the test of time, contact us today! https://lnkd.in/gbTxiEw4 #Authenticity #Branding #CustomerLoyalty #Marketing #GrowthSpark

What’s the real value of a strong brand? ?? Red Bull transformed from an energy drink to a global lifestyle icon, proving that strong brands build connections that last. And it’s not just for the big names, Liquid Death have used bold branding to break into new markets and capture audiences. Read our latest blog to learn why brand matters more than ever: https://bit.ly/4eUbrUn #BrandStrategy #MarketingInsights

A sneak peek at our upcoming brand workshop! ?? First up, what is a brand? ?? Ask 100 marketers, and you’ll get 100 different answers. ??♂???♀? Our approach is built on brand influence. If a brand is a reputation, then how can we control it? ?? Well, we can’t. But we can influence it. ??? How? Through how we look ??, communicate ???, and act as businesses. ???? #brandworkshop #brandinfluencer #reputationmanagement #marketinginsights #brandstrategy #businessgrowth #influencematters #marketingtrends #elevateyourbrand #brandidentity #iconiclogix