TRAKID的动态

Back in the swing of things after an inspiring week at the European Association of Zoos and Aquaria (EAZA) conference ?? As a first-time attendee, I found the experience both fascinating and eye-opening. While I've previously explored the zoo world as a guest and discussed it from a digital perspective, learning about the inner workings of a zoo, and witnessing firsthand the sheer passion EAZA members have for animals was something else entirely. It really highlighted the deep level of care and consideration that goes into running a zoo ?? With the focus firmly (and rightly) on the animals, it was clear that digital solutions weren’t top of mind for many zoologists, vets, and keepers. While many zoos were embracing digital, I also encountered some skepticism ?? A few expressed concerns that an app might distract visitors from the core zoo experience—especially with younger guests who typically spend more time on their phones ?? My response to this was simple: Look at it from a different perspective. Zoos often share similar goals—sustainability, education, and conservation. Like it or not, smartphones are here to stay, so why not use them as a channel to achieve those very goals? ?? If visitors turn to their phones during downtime, use them to promote your mission. Engage them with content that enhances their visit—providing information about talks, educational content, or behind-the-scenes insights. It's an opportunity to inspire the next generation, one that many zoos are already using. Instead of thinking of an app as something that detracts from the zoo experience, it could be a tool that enriches it ?????? Once I shared this perspective, it sparked a lot of great conversations about how digital tools like the Attractions.io platform can align with what zoos aim to achieve. I can't wait to carry those discussions through in the coming weeks. ?? Lastly, a huge thank you to Zoo Leipzig GmbH for hosting! It’s an incredible zoo and a hidden gem for many—Gondwanaland is also seriously slept on in the UK and worth a spot on everyone’s bucket list! ???? #ZooConservation #DigitalInnovation #Sustainability #EAZA2024 #ConservationMatters #FutureOfZoos #ZooTech #WildlifeEducation #Gondwanaland #ZooLeipzig

?? Dive into Wildlife Whales—part of our "Apps powered by GoodBarber" series, designed to inspire future creators and highlight the unique apps you can build with GoodBarber! Built to capture Australia's whale migration, Wildlife Whales lets users report sightings, book cruises, and stay updated with tips and info on migrations ???? What will you create next? ??

Zoo adventure (part 2). This video features a presentation in the #Yoruba language about some fascinating behaviors of two animals: the #zebra (referred to as "K??t??k??t?? abilà") and the giant #panda (known as "Panda Omiran"). To ensure broader accessibility, the accompanying text is provided in English. #inclusivelearning #indigenouslanguage

Introducing WildPath, the ultimate app designed for zoos and aquariums! WildPath is a cutting-edge solution that revolutionises the way visitors engage with their visit, offering digital maps and exciting games and challenges, such as an animal scavenger hunt. Here’s what WildPath could bring to your zoo: ?? Sustainability Solution: Promotes eco-friendly practices, reducing paper waste with digital maps and guides. ?? Educational: Interactive and informative content about animals, habitats, and conservation efforts, making every visit a learning adventure through engaging content. ?? Visitor Retention: Enhances the visitor experience with personalised tours, real-time updates, and engaging activities, ensuring guests return for more. ?? Commercial Boost: Drives revenue with in-app purchases, exclusive merchandise offers, and tailored promotions for zoo and aquarium shops. ?? Data Analytics: Gain valuable insights into visitor behaviour, preferences, and engagement through a data-driven approach, helping improve operations and optimise visitor experiences. Ready to take the first step? Visit https://lnkd.in/gEvhxCiX to learn more and schedule a demo today! #WildPath #ZooManagement #AquariumManagement #AnimalWelfare #VisitorExperience #Innovation #Technology #B2B #WildlifeConservation #ZoologicalExcellence #ZooApp #AquariumApp #Conservation #Education #Sustainability #VisitorExperience #CommercialBoost

Think about it

Great example of using AI for Product Development. Cracking a dish like this would have being impossible without the use of AI. Marketers and businesses need to see beyond the Generative trend and start to look at AI as technology to innovate their core product and other parts of the mix. #AI #Marketing

At the center of this #themepark lies the tension of capturing the wonder of nature while preserving the well-being of its animals. Animals, beloved by families and children, offer perfect family bonding moments. Nevertheless, how do we share them without compromising the livelihoods of animals? It is suggested that technology provides a solution, moving us towards immersive habitats and away from traditional captivity practices. Yet, what is the extent of technological intervention and its impact on real sensory encounters? The Shark trail entrance smells like the ocean to me; as I watch the swift and finely tuned movement generating little water resistance, I briefly suspend the knowledge that they are only swimming in approx. 280 thousand gallons of limited space. The challenge remains: how do we ethically create #entertainment around animal experiences? #MarineMammalParks #Oceanariums #Animalthemeparks

Lets learn about the Anhinga! Also known as the snakebird, this imcredible bird is ansight to behold! #timelapse #digitalart #animalfacts #25ABCs

?? Keeping Your Audience Engaged, Even When Your Attraction is Closed! ???? Did you know that your zoo or wildlife park can stay connected with visitors even when your gates are closed? With our attraction management software, you can share exciting moments like the birth of a baby hippo through real-time updates and push notifications! ???? Our platform helps deliver behind-the-scenes content, virtual tours, and animal updates, keeping your audience engaged year-round. If you want dynamic video content or personalised notifications, our software ensures your attraction is “always open” online. Discover more about how we can increase engagement and diversify revenue for your zoo or wildlife park. Read the full blog here: https://hubs.la/Q02M0jMr0 #AttractionEngagement #WildlifeConservation #ngage #DigitalInnovation #VirtualTour

Animals of flight have different perspectives and views than those relegated to life on the ground ??. For example, birds ?? have a view from on high, but when necessary, with equal ease, they can come down to earth ?? and enjoy their existence at a different level. On the other hand, snakes ?? and creatures without the option of loft, are limited to land-based experiences ???. Wherever possible, choose the option of the animals of flight ??. - AdeCo #WisdomWednesday #ProfessionalManagementConcepts #PMC