Trailblazing Sports Group的动态

TVOT CONNECT: Jon Giegengack will join myself and Colin Dixon of nScreenMedia to talk about The #Evolution of #Sports #Media! Register for this session:?https://lnkd.in/g-RDG3Yq Or, subscribe as a member:?https://lnkd.in/g3NmaB4A TOPIC: It is a common belief that one genre of content continues to drive passion and demand: sports. What’s the Score? We will explore how fans and consumers value sports – including sports-adjacent content. We will discuss sports fandom vis-a-vis consumption platforms. How ‘sticky’ is exclusive content on a platform for subscribers’ or viewers’ retention or acquisition? Does it differ by major US sports? Does fragmentation impact the overall fan experience? The potential impact of *Spulu,* the controversial proposed sports streaming service from The Walt Disney Company, Fox Corporation, and Warner Bros. Discovery.

It’s no surprise that digitally-native Gen Z audiences consume 67% of content on their mobile. However, 30% of Gen Z’ers consume all of their sports content on handheld devices. This means that sports broadcasters not only need to serve up compelling content, but deliver it to Gen Z audiences in the way they want it - on mobile. Speaking to SVG Europe, hear from our Head of Sports, Andrew O'Neil, who explains how essential it is for broadcasters to provide dedicated graphics and content that is?optimized for vertical ‘on mobile’ consumption, or risk losing Gen Z viewers altogether. #SportsBroadcasting #GenZ #SportsStorytelling #ViewerEngagement #FanExperience?

Ready to Revolutionize Your Sports Broadcasting??? As summer is buzzing with world-class sports events, excitement and performance, we wanted to focus on the Behind the Scene aspects of covering Sports events! Because Digigram and Auvitran share some pretty solid expertise on Sports Broadcasting, Installed Sound and Live Commentary, we have gathered our stories in one eBook. Available now, it is time for you to dive into the pulse-pounding world of sports commentary with our exclusive and Free Sports Retrospective 2024 eBook! Discover the AoIP and network technology that powers live broadcasts from the world's biggest events. From Wimbledon to the Paris Games, see how Digigram and Auvitran ensure seamless, high-quality audio, no matter the challenge. Curious about the tools behind the scenes? Want to know how we bring the roar of the crowd and the tension of the game to your listeners? The secrets are just one click away. ?? Download the eBook now from the link in the comments and get ready to transform your sports coverage! #SportsBroadcasting #LiveCommentary #Digigram #BroadcastingTech #SportsEvents2024 #BehindTheScenes #DownloadNow

Delighted to have been invited for an insightful conversation on Sports Broadcasting by Anuj who’s currently working on a research paper for Christ University. It was a great opportunity to exchange ideas and explore the evolving landscape of sports media. Discussions like these help us understand the challenges and innovations in the industry and provide fresh perspectives on how broadcasting impacts sports at various levels. Looking forward to seeing the final research! #SportsBroadcasting #SportsJournalism #SportsMedia

Sports marketing offers a powerful platform to reach highly engaged audiences. Fans are passionate, loyal, and they associate their favorite teams and athletes with a sense of community and identity. This makes consumers more receptive to brands that are visible during sporting events. Interested in being a part of this wonderful time of year? Message me and we can come up with a plan to get you in front of that audience! #marketing #sportsaudience #advertise

An insightful article on mastering ground-to-cloud migration by one of our very own #amagians. Thanks, Marko, for sharing your expertise! ?? ??

It's #Superbowl Weekend! As one of the most watched sporting events in the world, it's fascinating to see how sports consumption has evolved over the years. At #Canvas8, we've been tracking #fandom and sports consumption for a while now and the results are in – it's changing rapidly! Our latest research on how families watch sports at home revealed some interesting insights. Only 37% of fans globally have attended a sporting event in the past 12 months compared to 80% in 2019! The rise of home-based sports viewing is undeniable. With streaming services and over-the-top (OTT) platforms, fans have access to diverse viewing options. This allows fans to watch every game of their favourite teams regardless of their location or schedule constraints. Technology is being utilised to enhance the sports viewing experience, with 68% of fans using tech for game/player information on their smartphones while watching live. There is a decrease in in-person attendance, which is attributed to the growing popularity of at-home sports viewing. The convenience and comfort offered by home-based sports viewing is driving this shift. Organisations are recognising the importance of engaging younger audiences and are introducing tailored programming that appeals to them. #Paramount's upcoming Super Bowl broadcast on #Nickelodeon is a great example of this. The broadcast promises a slime-filled, guest-reporter-studded spectacle catered specifically to children's interests. This trend highlights the need to foster the passion for sports among younger generations. What are the implications for brands and sports teams? How can teams get fans back in stadiums? How can tech brands and broadcasters tap into the appetite for more fan-based tech and engagement? Check out our latest research report to learn more about how families are watching sports at home. Give me a shout if you want access to the research! #superbowl #sports #fandom #consumerbehaviour

Sports is going to be what changes our viewing habits. What other type of content do you know that makes people scream at the TV? Its got the money on all sides of the table to change the game and there is shed loads of tech being poured into sports all the time. It's the type of entertainment that people are most passionate about. It's the ONLY form of entertainment that people follow for their whole lives and, importantly, that they will pay crazy amounts to view Thats why subscription-based platforms, which is the way all viewing will be, love sports and can fund significant developments from its revenue The interview below is with 3 superpowers in this arena who know what's going on in OTT and Sports. Carlo De Marchis, James Walmsley and Alexis Ga? speak to me about The Sports Revolution and cultivating loyal followings #Streaming #OTT #sports https://lnkd.in/dt6yrPG6

Monday Madness: This weekend of NCAA basketball had the highest viewership EVER. An average of 9 million viewers tuned in across the weekend and Saturday had the highest first round tune in volume ever with 10.8 million people watching across the broadcast stations. This shows that live content is still very much alive and well, and consumers are craving content that doesn't force them to scroll through a long list of shows and movies to pick what to watch. The beauty of live TV and especially sports is that it takes the choice out of TV. You turn it on, you watch, you enjoy. We expect the trend to continue beyond sports with a shift more towards FAST streamers who provide more of a sit down and tune in solution than the premium streaming platforms that require curation and drive choice paralysis. We'll be watching to see if the trend continues and next weekend's games drive the needle up even higher!

#WWE is trying to pivot so hard away from the stigma of sports entertainment. Meanwhile they still give us various storylines of sports entertainment that are not doing well. Full episode of kingofpodcasts.com or watch on my YouTube and please like comment share and subscribe!