Announcing our new identity thanks to Acceleration Team and Dan Christian. See below for the story behind the brand. This will be the first of many posts keeping all our current and potential tour operator partners appraised of our progress and attendance at industry events.
Rebranding Success Story: Curated Planet becomes TourOptima At Acceleration Team, we pride ourselves on empowering travel brands and high growth start-ups to meet the demands of a rapidly changing market. Our latest success story is the rebranding of Curated Planet to TourOptima, a strategic move that positions the company for long-term success in the expanding tour category. Our CEO, Dan Christian, has been working with TourOptima Founder Benjamin Sann over the past year and is a big believer in their technology platform. Although he's known Ben for years, it was his in-person demo at Phocuswright last year that convinced Dan that their software solves one of the biggest challenges he's seen Tour Operators face. "I've seen and been involved with technology projects within travel companies for many years and none of them have come close to the operational capabilities of TourOptima. Their platform has been carefully designed to address all the needs of trip leaders and guests. It is quite literally a feature complete, turnkey solution for day tour and multi-day tour operators." A New Identity for a New Era TourOptima signifies more than just a name change. It encapsulates the company’s mission of optimizing guest experiences for tour operators around the globe. Our rebranding effort was designed to align with the company’s innovative software platform, which has rapidly solidified its position as the market leader in integrating and automating communication flows. “The name TourOptima encapsulates our mission of optimizing tour operators’ guest communication, driving every successful guest experience. This new brand perfectly illustrates our relentless focus on eliminating all pain points, from pre-arrival through the guide’s farewell wave. We are constantly incorporating feedback from our clients to fine-tune our features.” Benjamin Sann, Founder & CEO of TourOptima, Join the Journey We encourage Tour operators worldwide to explore the enhanced capabilities of TourOptima. Discover how their platform can elevate your guest communication and drive exceptional tour experiences. For more information, visit TourOptima’s new website, contact their team at [email protected] and check out the details in this press release. Plus, Ben will be at the Arival event in San Diego Oct 1-3rd as they officially unveil their new brand booth. We are thrilled to have played a pivotal role in TourOptima's transformation and are excited to see the company thrive over the next decade as the global tour market expands. #touroperators #technology #touroptima
