Tournated的动态

?? How Can Lesser-Known Sports Leagues Attract Fans? Sign Star Players! ?? The Japan SV.League ?? did it well this summer, by signing high-profile players from Big Championships. T.Defalco: Asseco Resovia ? JTEKT Stings R.Lucarelli: Gas Sales Piacenza ? JTEKT Stings A.Sliwka: ZAKSA K?dzierzyn-Ko?le ? Suntory Sunbirds A.Nimir: Halkbank Ankara ? Wolfdogs Nagoya Here’s why this strategy works: 1?? Instant Buzz & Media Attention: A star signing gets people talking! Announcements, interviews, and media coverage bring your league into the spotlight. 2?? Access to a New Fanbase: Big-name players come with loyal fans. Use this momentum with branded merchandise and fan engagement campaigns. 3?? Increase Ticket Sales & Viewership: Fans love to see their favorites live. More star power also leads to better streaming or TV deals—essential for growth. 4?? Attract Sponsorships: Popular players appeal to sponsors. Leverage the player's visibility for partnerships and cross-promotional opportunities. 5???Build Long-Term Engagement: Get creative with fan experiences—behind-the-scenes content, meet-and-greets, or youth clinics led by the star. ?? Signing a star is more than just a name on the roster—it’s a strategic move that drives growth, engagement, and credibility for the league. Would you watch a championship you are not used to if your favorite player joined it? #SportsMarketing #BrandBuilding #FanEngagement #Sponsorship #GrowthStrategy #Leadership #SVLeague #Volleyball

Heading to the Sports Business Journal Innovation Summit next week. Loving the agenda planned for the week and looking forward to connecting with a lot of great people from top Brands around the Industry! #SportsMarketing #SportsTech #SportsBusiness #SBJ #SBJInnovationSummit2024 #Innovation #SportsPartnerships #FanEngagement #Chicago

It’s disheartening to see what was missed in the long-term management of the club. It’s clear that while #innovations, #technologies, and #sportingsuccess each play a critical role, they also need to be managed in tandem to keep a sports organization profitable and thriving. Balancing these elements effectively could have made a significant difference. #fans #loyalty #revenue #business

?? What happened to Bordeaux FC? For the first time in French football history, Bordeaux FC, Zidane's home club and one of Europe's leading teams, has filed for bankruptcy. What went wrong? And what is "Innovation Anemia"? Beyond the usual financial issues and poor management, we wanted to dive deeper into the root cause of the problem and discovered a major reason for this downfall - we named it the "Innovation Anemia". Full article: https://lnkd.in/d3zTzbPS HYPE Sports Innovation #sportstech

Sport unites communities like never before – blending digital innovation with real-world connection. ?? https://lnkd.in/eREh3PHa Top sports brands, like FC Bayern Munich and Juventus Turin, are changing how we connect with fans, using data-driven engagement and animated series to reach global audiences. Explore how digital and physical spaces are shaping the future of sports. #ISPOMunich2024 #ISPO #loveeverycontact #ISPOMunich

Jamie Ryder discusses the rise of esports and the potential impact of sports on tourism in the September issue of Finance Middle East. Read the full article here: #esports #MiddleEast #Technology

Another big and important step towards our mission of transforming the sports ecosystem in Brazil! LiveMode #sportsbusiness

Here’s a little recap of my experience at ATHLOS Here are a few takeaways from this event that stood out to me: The Experience: Track and field doesn’t usually get the spotlight like basketball or football, but ATHLOS changed the game. The energy, music, and high-stakes atmosphere made it an exciting spectator experience. It wasn’t just another event—it was a full-on experience that made you want to stay engaged. The Collaborations: ATHLOS gave these athletes a platform to shine, offering them opportunities they don’t often get. With smart collaborations and strong social media presence, they’re helping athletes build their brands and connect with wider audiences.” The Purpose: ATHLOS wasn’t just about competition; it had a bigger mission—to provide more opportunities for athletes who deserve the recognition. This purpose added a layer of meaning to the whole event. : #sportsmarketing #womenssports #olympians #marketing The GIST | TOGETHXR | Just Women's Sports

Investment in sports from the Middle East is not a new phenomenon, in both the public and private sector.?The region has a rich (and growing) history in hosting large scale events and a deep love for sports.?I recently shared some thoughts with Finance Middle East on future sports investment (both in-bound and out-bound) from the region.?Great to see Azhar Muhammad-Saul also quoted as Paradigm Sports continue to makes waves in the region and beyond.?I share his excitement!?Comments linked below. #sports #investment #MiddleEast

After the high of Paris 2024, how do sports like athletics pursue sustainable audience growth? The Olympics brought stars like Noah Lyles, Keely Hodgkinson and Mondo Duplantis to global attention. Over a million tickets were sold to athletics events and traffic to World Athletics’ own channels rose 40% on Tokyo 2020. But back in a crowded media marketplace, how can athletics turn that excitement into a lasting connection with fans? New properties like World Athletics Ultimate Championship and the Michael Johnson-backed Grand Slam Track aim to better reward athletes and give track and field a more consistent presence in the calendar. Projects like the Netflix series Sprint are also expanding the stories of competitors like Gabby Thomas and Sha’Carrie Richardson. Will that be enough to help an accessible Olympic favourite reach its potential? Where can sports and sponsors find opportunities for growth after Paris? At GSIQ, we’re combining data and deep expertise to help our clients understand their place in the changing world of sport and sponsorship. So if these are the kind of questions your business is asking, get in touch. https://lnkd.in/eXaJbBPZ #sportsmarketing #fanengagement #sponsorshipstrategy