Tough Trucks For Kids ??的动态

so something interesting happened this past week at Tough Trucks For Kids ?? we crossed 100m+ views total for our channel (launched 8 months ago). ???? thanks to this viral forklift reel (below) that's gotten 49m plays in 5 days. ?? we also broke our last record month sales with 6 more days to go. ?? ??? . . . but more importantly, the rev growth has come less from a one-trick pony viral video but more from a consistent fan fare we've amassed from our content. ?? our ugc flywheel has taken off and there's a correlation b/w when a customer posts a story or post of their kids having the best time of their lives in a tough truck, there's an uptick in sales. ?? but correlation is not causation. ?? Shopify's marketing campaign attribution is meh. so if you know a thing or two about marketing attribution and buyer conversion channels in shopify, you may slide into my dm. ???? . . . anywho... here's the funny story of how this video came out to be. so megan trainor liked our reel recently. ?? her son riley is 3yo and screamingly fits our icp. ???? megan's currently touring for her timeless tour and has a new song called "whoops!" ???? we've got our creative hats on right now to delight megan w/ a tough rendition of her song. ???? so i sent out a text blast to our raving customers (moms) if they can film the whackiest and funniest thing their lil truckers have hauled on our trucks. ???? kourtney from idaho texted me this clip of her 4yo picking up his 1yo brother. ???? we all lost our shit at hq. and the internet did too. lol ???? a 49m+ views content was a ugc. $0 marketing spend. $18k sales is what my napkin math says this viral video contributed to the sku ???? . . . create. delightful. content. every. friggin. day. ???? there you go. keep your money in your wallet. you don't need to buy another online course on how to go viral or growth hack your social channels. ?? having a lot of fun with/at work can definitely help with growth as well coz your prefrontal cortex, temporal-parietal-occipital lobes, hippocampus, and amygdala are all firing from all cylinders. ?? okay time to go prep for our giveaway ig livestream this 7/30 2pm est. ps: if you know a thing or two about marketing campaign attribution and buyer conversion channel in shopify, i'd be grateful to nerd out with ya. ???? #viralmarketing #contentstrategy #d2c #startup #growthhacking

Imagine a Jack Russell, ears perked, eyes bright, sitting patiently amidst a vibrant array of freshly picked produce in a wicker basket – that’s the image I’m working with today. And here’s a story for you: remember that time I ran that marathon? The grit and determination it took to cross that finish line? That's the same energy we pour into creating "Customer Success Story Video Series" for our clients. Take, for instance, "Chewbert's Emporium," a small e-commerce store selling artisanal dog treats. They were struggling to stand out in a crowded market. We crafted a series of videos featuring their happiest customers – and their dogs – sharing how Chewbert's treats transformed their furry friends’ lives. One memorable video showcased a formerly picky eater, a fluffy Samoyed, now gleefully gobbling down Chewbert’s pumpkin spice biscuits. The result? Chewbert’s saw a 40% increase in sales within the first quarter. This is because, according to Perplexity, personalized product recommendations based on browsing history and past purchases are a growing trend in e-commerce right now. The Jack Russell in our image? That’s Chewbert's ideal customer – engaged, loyal, and always ready for more. At Content Basis, we're not just marketers; we're storytellers, strategists, and visual wizards. We transform your content into scroll-stopping visuals, compelling audio, captivating videos, and resonant text. Our full-service approach means we handle everything from brainstorming to deployment, ensuring your brand message is not only heard but also remembered and acted upon. Ready to turn your customers into heroes and boost your sales? Let's chat. https://ctb.is/3mnh7zt #ContentCreation #Marketing #CreativeCampaigns #ContentBasis #DigitalMarketing #Branding #ImageMarketing

Where the bloody hell have I been? I've been off LinkedIn for the past 18+ months being a Mum. My little one is a toddler now (shit time flies when you have a kid) and it's honestly been the BEST time ever. I've been working for myself a few days a week (hello random hours & working during Charlie's naps) I've been managing organic socials/paid ads for some close friends and now friends of friends - the word is out! One of my clients, sells ready-made meals in Brisbane's Bayside. Usually,?they cook 400-500 meals on a good week. Last week, we hit a major milestone – they sold 1,000 meals and I had to TURN OFF my Facebook ads early because they hit capacity!?That's the most sales they've EVER had in 7 days. ???? How did we do it? I proposed an EOFY sale for 10 days, and they agreed. Woohoo they never run sales so I was stoked. I handled the TOF & MOF ads, budget management, creative design, product setup in Shopify, website sale banners, the organic social plan, launched the Insta broadcast channel, set up their new Klaviyo email account, created the email template and sent out their first EDM. It was the whole marketing burger with the LOT??? *The only thing I didn't have to do was cook haha??? Why am?I even sharing this update? Because all of this launched the SAME DAY I got my wisdom teeth out!??? Like, what's wrong with me? I really didn't have to suggest a huge marketing campaign to manage... but I knew the potential and how important it would be for their biz. Now we are busy retargeting everyone. Feeling proud that I can still launch a successful campaign from start to finish even when I'm not feeling 100%?and have a toddler. Thanks for listening to my little (HUGE) win since working for myself ?? #Marketing?#StillGotIt?#EOFYsale #ClientWin #WorkingFromHome

Part Two of a 2-Part Series: Wins On Wednesday I shared things that haven’t gone so well since I launched Balloon ?? six months ago. Today we’re talking about the good stuff! P2, Things I’m Proud Of - When I launched the preorder campaign I combined the sparkling water cans with swag. This turned out to be a very smart move because it bumped up my average order value quite a bit and gave me money to spend on packaging/production. - I’m bootstrapping this thing (more on that later) and have been extremely scrappy in a lot of ways. I spent $0 on the Shopify site design, run the social media myself and have personally packed up every order that has been placed. But I paid a handsome amount of money to have custom branded 6-pack boxes made and I don’t regret it one bit. They look awesome ?? - I have been very conscious in avoiding Shiny Object Syndrome. I am focused on nailing the basics before I go down a rabbit hole with extra growth channels like influencer marketing, TikTok, PR, etc. I am aware you can build a business off of these things! But I don’t have the time to do everything at once as a solopreuneur so I have to be extreeeeemely tactical. - I’ve run a good mix of marketing experiments this summer. What happens if I post consistently on LinkedIn? What happens if I donate products to events? What happens if I sample and sell Balloon at West Elm? What happens if I put together my own popup market? I am learning a ton, and that is super fun. - I’ve asked for help when I needed it. This has saved me SO much time and money. If I have a question about strategy that is blocking my progress I have been able to tap into my network to get excellent advice from those who have gone before me. (A special shoutout to Adam Kennedy and Steve Ballantyne for their invaluable retail advice). Okay, enough humble-bragging! Happy Friday, all. I hope you can also take a moment to reflect on your achievements before climbing the next mountain ??

This eCom giveaway took me 84 days to create. 29 DETAILED & EASY-TO-FOLLOW modules! For eCom decision-makers tired of low-ROI Google Ads: This 5-day course equips you, as a DTC eCom leader, to: ? Assess your current campaigns ? Identify opportunities for growth ? Increase lifetime gross profit ? Cut through technical jargon ? Guide your team toward greater profitability Steal our strategies to get a head start in Q1. ?? Here's how to get the link in your DM: 1. Like this post 2. Comment "STRATEGY" 3. Make sure we're connected (Reposting is optional and welcome!)

Running giveaways or contests can be a powerful strategy to boost your brand's visibility and sales. Here’s how you can do it effectively: 1) Choose the Right Platform: Decide whether to run your contest on social media (like Instagram or Facebook) or use Amazon's Giveaway tool, depending on where your target audience is most active. 2) Set Clear Goals: Determine what you want to achieve, such as increasing followers, driving traffic to your listings, or generating email sign-ups. 3) Select an Attractive Prize: Offer a product or service that resonates with your audience. This encourages participation and attracts potential customers who are genuinely interested in your brand. 4) Create Simple Entry Requirements: Keep it easy for participants to enter. Common methods include liking a post, following your account, tagging friends, or sharing the contest. 5) Promote Your Giveaway: Share the contest details across your social media channels, email newsletters, and even on your Amazon listing. Use eye-catching graphics and clear calls to action. 6) Engage with Participants: Respond to comments and messages during the contest to build a connection with your audience. This interaction can enhance brand loyalty. 7) Announce Winners Publicly: Celebrate the winners and thank all participants. This not only builds excitement but also encourages future engagement. 8) Analyze Results: After the contest, review the data to see how it impacted your traffic and sales. Use these insights to improve future promotions. By following these steps, you can create a successful giveaway or contest that not only excites your audience but also drives meaningful traffic and sales for your listings. FOLLOW US FOR MORE USEFUL TIPS! For more information visit us at: ?? Call Now: +13862449569 ?? Email: [email protected] ?? Visit: https://fbaxperts.com/ #platform #clear #goals #goals #branding #promoting #hosting #hosting #hostingweb #giveaways #strategy #boost #facebook #facebookpost #instagram #engagementring #idea #bhai #FlagDay #tips #amazon #Amazon #sellertip #scale #onlinestore #sales #traffic #marketingtips #salestips #businessgrowth

?? When the Right Timing Seals the Deal ?? A few weeks ago, I was looking for a new area rug to bring my living room together. I found one that was absolutely perfect—great texture, the exact color I wanted—but I hesitated. The price was just a little out of my budget. So, I closed the tab, telling myself, If it’s meant to be, it’ll happen. Well, a few days later, as I scrolled through Instagram, there it was again—the same rug, but now with 25% off and free shipping! It felt like the universe was giving me a little nudge. This time, I didn’t think twice. I ordered it on the spot, and now it’s the centerpiece of my living room. That experience got me thinking about how powerful remarketing is—not just as a tool for businesses but as a way to meet customers where they are. ?? Here’s Why It Works: It shows up at the right time, when the product is still on your mind. A simple offer—like a discount or free shipping—can address those little doubts. Seeing the product again reminds you why you wanted it in the first place. ?? And it’s not just personal experience—studies show remarketing ads can increase conversion rates by up to 70%. That’s a huge boost, especially for businesses trying to connect with distracted or hesitant shoppers. For businesses, remarketing isn’t just about making a sale. It’s about understanding when and why your customer hesitates—and finding ways to gently guide them toward a decision. I’d love to hear: Have you ever had a similar experience where remarketing nudged you to make a purchase? #Remarketing #DigitalMarketing #CustomerExperience #Ecommerce

We helped WildBird hit their growth goals & maintain near-17.5% profitability in 12 months with ads. This last year was their BIGGEST growth jump in their history… Despite their competition on 3x sales channels (Amazon, retail, Babylistings) intensifying. Today, I'm revealing the “holistic growth approach” we used to profitability grow WildBird. Strap in - it’s a wild one. First off, some context: ?- WildBird are a baby products brands ?- They’ve been active for 10+ years ?- They didn’t spend a penny on ads for 4+ years when they started ?- Instagram & influences were the bulk of their marketing strategy ?- They struggled to maintain their profitability goals (17.5% per month). They introduced new products & hit a plateau. They struggled to scale their ad spend & maintain profitability at the same time. Their margins were sinking & so they sought help from us. Here’s what we did: 1. Forecasting Our goal was profitability - not a nicer looking Meta, Amazon or Google ad account. We took over those channels & aligned with WildBird’s real financial objectives. We developed a 12-month forecast based on their last 2-years of operation. Taking into account: - Revenue - Costs - Profitability We do this to make it clear what metrics need to be hit to reach their 17.5%?profitability goal. P.S - our forecasting was so accurate that GW Partners (Wildbird’s consulting firm) told us that our forecast was outstanding. 2. Cost controls Our goal was simple. Focus the budget on WildBird’s highest performing products. We identified which SKUs were most profitable & allocated the majority of spend there. During promotions - we increased the cost cap for the most profitable products. We were hands on & dynamic with the spend. Not static as it was before. 3. Creative & paid To scale ad spend profitability, we used a mixture of content for ads: → 50% seeded content from influencers → 30% brand content →10% user-generated content Completely different from WildBird’s exclusive “polished branded content” approach beforehand. Reviews with authenticity (usually unrequested) win 9/10 times. Let’s say you had a stadium full of mothers (Wildbird’s customers). You’d rather they see a raw review from a customer saying the things that “they’d” say. Expressing the pains & emotions that “they” feel. So we dropped the over-polished ad content & pushed authentic content instead. It worked wonders. Results: → Record level ad spend → Biggest growth jump in history over the last year → Maintaining near 17.5% profitability month-over-month. WildBird struggled to grow due to limitations in their ad strategy. After partnering with us, they’re hitting growth like never before. A holistic approach to growth = wins damn-near every single time.

Lately, I'm obsessed with the messages companies send without saying a word. I'm taking notes so I can improve the experience I give my own customers and thought I'd share! Today's observation? It's my third year to buy mooncakes from Eastern Bakery in San Francisco. Ordering is a convoluted process that's FAR from effortless, and you know what? I love it. Why? Because the experience reminds me of all the reasons I like their products. There's congruity. Here's what I mean: ? You need to follow an old school process to order. There's no online cart. ?? It's the only bakery in the U.S. that makes their own filling from scratch. They're focused on quality and tradition over convenience. ? There are no coupons. No mailing list. No advertising. ?? Their confections are superior, and everyone knows it. You're lucky to have found them. Making delicious, fresh mooncakes with lotus paste is complicated, and buying them is a little complicated too. Although the message they're sending is very different from the one I'd choose for my company, it's making me think about what I tell customers when I'm NOT talking, and whether it's exactly what I want to say. Has anyone else gotten a meta message from a company lately? Did it align with what the company's marketing, or did it give you doubts?