Tony Burke的动态

Excited to share our insights in the Skift State of Travel report — a guide for travel brands navigating the complex 2024 landscape!??? ?? Grab your copy and learn from Koddi's Deep Kohli, VP of Client Services, as he dives into the untapped potential of travel media networks. While the industry is just scratching the surface, the opportunity to drive significant revenue and profitability is immense. "With robust loyalty programs, rich market data, and unique supply inventory, travel brands have a largely untapped opportunity to deliver targeted advertising within highly personalized content, generating new revenue while also improving traveler experiences. These form the building blocks for travel and hospitality companies to create what are known as travel media networks." Link to download the report in the comments??? ? #travelmedia #travelinsights #travelmarketing

?? Optimize Your Travel Offers! ?? Triggered messaging based on browsing behavior can significantly increase your revenue. Learn how top brands use personalized offers to re-engage customers and drive conversions. Check out our report for more insights on effective travel marketing strategies. ?? #TravelMarketing #Personalization #TriggeredMessaging https://ow.ly/rqjc50SzyWP

Just as retail media revolutionized the industry, travel media is poised to do the same. With 80% of travelers booking online and rich first-party data and content, travel media is uniquely positioned to drive innovation and personalized experiences. ?? ?? Here's why travel media is the next retail media ?? #retailmedia #commercemedia #adtech #travelmedia

Spring is in the air and, according to Criteo's latest insights, so are the world’s travelers ?? Register for Criteo's upcoming webinar "“Navigating the Dynamic Landscape of the Travel Industry in 2024 and Beyond” to learn: ?? How to build a successful digital advertising strategy across the travel vertical? ?? The factors travelers consider when planning trips—including the impact of rising inflation? ?? ?Expert advice on embracing sustainability and its impact on global traveling decisions Here's the link: https://lnkd.in/dFBpnTUc

Good questions. Is your business ready? And … is your business using first party traveler audience data to find your customers? If not, then you’re missing a massive revenue opportunity. There are literally millions of travelers making purchasing decisions right now — Navigator will work with you to build a long term strategy to reach and convert these audiences into a consistent revenue stream for your business. Guaranteed. If your business sells to travelers, then we need to talk. PS — nice insights from Statista. *cough* Kit Foong *cough*

Unlock new growth opportunities for your brand with Tripadvisor for Business! ???Discover how Tripadvisor's wealth of first party data, extensive reach and trusted platform can help you connect with global consumers, drive engagement, and boost your brand's visibility. #Advertising #Firstpartydata #TrustedBrand #Tripadvisor

It’s the small thoughtful things that brands can do for their customers that builds brand loyalty and gives that feel good factor. When travelling with OROKO Travel as well as their personalised tailored travel approach, you also receive a travel documents pouch, vouchers for free Butlers coffee at the airport and personalised luggage tags. A really nice touch and a lovely synergy between two Irish brands. It feeds back into the concept that clients these days want a tailored experience and not just an anonymous online interaction with a brand. #tailoredtravel #bespokeexperience #experientialmarketing #brandloyalty #marketing #customerexperience #brandtouchpoints

Based on a recent report by Statista, 76% of total revenue in the #travelandtourism sector will be generated through #onlinesales by 2027. It's currently at 72% of total revenue in 2023. Is your travel business ready for online sales? If not - visit TRAVLR.com #travlr #onlinebusiness #shopifyoftravel #traveltech Skift PhocusWire Travel Weekly

Instead of trying to nurture their customer through the path to purchase, I see too often that brands and agencies try and execute campaigns far to close to the event they are trying to target - like summer. ?? News alert ?? Not many people buy from last minute ads. One of our clients saw a 30% increase in sales by promoting 8 months before the summer. Proof is there if you have the time, patience and dedicate to execute excellent marketing.

Looking forward to speaking at ABTA's Travel Marketing Conference today alongside our brilliant Head of Business Strategy at THE FIFTH, Robert Stevenson. We'll be sharing some new consumer research we conducted and how travel brands can navigate social media in the face of significant attitude changes. Its apparent that The Cost of Living Crisis has led to significant changes in the psyche of British travel consumers. Wild audience divergence has led to consumer alienation. Today we'll reveal: - Guilt around non-essential spending and its impact on the middle funnel - Changing places where travel purchase decisions are being considered - How travel brands can capitalise on these changes strategically through social media If arent attending today but want to find out more, please do DM me #travelmarketing #socialmarketing #consumertrends #research #socialstrategy