Toby Desforges的动态

Great explanation, yet Retail Media, be it on/offline, in/out-of-store can only serve a purpose as long as as retail partners (mfg) have access to the data in order to derive actionable insights and make sound recommendations.

???“It’s important to look beyond just?short-term metrics and more towards the longer-term?impact retail media can offer.” Earlier this week, our Group Partnerships Director, Georgia Martin, joined a panel of Retail Media experts at IAB Europe’s The Great Debate: Retail Media H2 2024 live webinar. During the discussion, Georgia shared interesting insights around retail media's point of difference, in-store trends, and objective-led planning. ICYMI, here are the key takeaways… ???Point of difference - Retailers have access to rich first-party data, offering a unique understanding of the customer and their?subsequent purchasing behaviour. ???In-store trends - It's?important not to forget about in-store advertising! Retail Media Networks are investing more in their in-store estates through digitisation, allowing for true omni-channel campaign planning that links online and in-store audiences. ???Objective-led planning - Brands need to be clear on their?objectives upfront. Retail media should be seen as more than just a short-term ROI driver; it is also really effective for attracting new?consumers to brands?and can significantly increase brand equity.

Been having a lot of conversations lately with retailers who are just embarking on their retail media journeys - and the questions always come back to; 1. What’s the size of the prize; 2. How do we go after over and above marketing budgets without impacting our trade marketing; and 3. Where to begin? My thoughts; budget constraints are a daily reality in marketing - requiring careful allocation and prioritisation of resources. Media channels must prove their worth and deliver on their promises, and retail media must offer a distinct and valued proposition to stand out in the market. If you're a retailer with a retail media network, or if you’re looking to get started, here's what you should consider: - Innovate across online, offsite, and in-store channels, especially the latter. - Clearly define your differentiation: Is it your audience, ad units, or data offerings? Marketers need clear reasons to invest in your channel. This is an assessment framework that I’ve found really helpful for retailers to begin mapping out their networks and assets to start to define where the gaps, opportunities and value sit. If anyone would like a copy, happy to share! #retailmedia #marketing #retailmedianetwork

In 2024, Retail Media evolved from a niche interest to a focal point of discussions in retail, marketing, advertising, and advertising technology globally. Working with Colin Lewis and Editors at InternetRetailing and RetailX, we have diligently compiled insights, stories, and curated essential content for marketers, retailers, and technology vendors. Click the link in the COMMENTS box below to read. While Retail Media narratives may shift, certain enduring themes persist, culminating in the Retail Media Almanac. This compilation showcases the most impactful columns and thought leadership of the year, offering a valuable resource for industry professionals. Introducing the 'Retail Media Annual 2024,' reminiscent of traditional Christmas annuals, this collection features the finest content on Retail Media from 2024 by Colin Lewis and InternetRetailing. Dive into this compendium to reflect on the past year's trends and insights as you shape your strategies for Retail Media in 2025. #retailmedia #retailmedianetworks #commercemedia #dooh #instoremedia

A powerful Retail Media strategy allows you to: ? Align the goals of brands and retailers: Both can benefit from a successful collaboration. ? Optimize advertising investment: Analyze how Retail Media fits into the brand's overall media strategy to obtain more efficient results and avoid unnecessary expenses. ? Enhance shopper experience: Create a more personalized and engaging ecosystem for shoppers. ? Increase sales: Both retailers and brands can significantly boost their revenue. Discover how we can help you enhance this strategy to meet tangible results. Contact us today ?? [email protected] / www.beonglobal.co #RetailMedia #DigitalTransformation #AdvertisingStrategy #ShopperExperience

Did you know that a strong #retailmedia strategy can significantly boost your brand's visibility and sales? BeOn Digital Transformation Partners just published a straight-forward piece highlighting the key benefits, including: -Enhanced shopper experience + Increased brand awareness -Improved customer engagement -Higher conversion rates & sales Read the full article below! What are your thoughts on retail media? Share your experiences in the comments! ?? #retailmedia #marketingstrategy #retail

?? Retail Media is Winning Big – Here’s Why ?? As national brand dollars shift towards retail media platforms, budgets are being reallocated to reach consumers at EVERY stage of the purchase funnel. Why? Because brands know that this is where customers are shopping ??. Two key takeaways as this trend continues: 1?? Incrementality is everything – Brands are investing, but they want proof. 2?? Measurement is critical – Profit, media, and sales metrics are the new KPIs driving campaign success ?? Brands are pushing for less reliance on media metrics and more focus on the metrics that matter – profit, sales, and impact. ?? For retailers to capture more ad spend, it's simple: Provide stronger analytics + in-flight optimization. Retailers who prioritize these areas will win the battle for brand dollars ??. Is your retail media strategy ready for the next level? #RetailMedia #BrandMarketing #Advertising #CampaignSuccess

Rethinking retail media measurement is imperative as this channel takes more marketing investment each year. Retail media is booming, but is it reaching its full potential? While closed-loop measurement has been a game-changer, it’s only part of the story. To truly unlock value, brands and retailers need to embrace broader, more dynamic approaches to measurement. In this insightful article, Co-op's Dean Harris explores how retail media can evolve beyond closed loops to drive greater accountability, efficiency, and growth. ?? If you're looking to future-proof your retail media strategy, this is a must-read ?? https://lnkd.in/eQk_XZMb #RetailMedia #MarketingInsights #BusinessGrowth #Innovation

FYI: Retail media is growing fast but lack of measurement is a concern (Marketing Week): By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. However, as retail media expands, it is undergoing some growing pains – one of which is a lack of […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media is growing fast but lack of measurement is a concern (Marketing Week): By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. However, as retail media expands, it is undergoing some growing pains – one of which is a lack of […] #DOOH #digitalbillboards #digitalsignage