TiVo的动态

In the latest Video Trends Report, we found that a growing number of consumers are supplementing their video bundles with ad-supported services, leading to significant savings. The report highlights a notable 18% year-over-year decline in ad-free #SVOD subscribers, as more users embrace lower-cost, ad-supported tiers. https://lnkd.in/ddAqzcux

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The CTV market is basically a pre-teen??? Social Changes:? CTV came into the market around 2007-2008 with Netflix and Roku but didn’t get popular until around 2016 when ~60% of consumers in the US were subscribed to a streaming service, according to Statista Increased Independence:? It wasn’t until 2022 that streaming consumption first surpassed cable TV. ?? Now, over 2,000 streaming services are available to consumers, and nearly every advertiser is looking to get involved. Behavioral Development: People started with streaming because of the quality content, flexibility and customization. ? People also like that their viewing experience is light or void of ads. On cable, the average primetime show airs 12 to 17 minutes per hour, or 20-28%. ?? On streaming, ad-based subscriptions are determined by the consumer based on how many ads they’re willing to trade for cost. Ad-tiered models still have lower ad loads, with some being as low as only 5 minutes per hour. ?? Financial Implications:? CTV is expensive…..?Just like pre-teens, they aren’t yet out on their own, and their parent/holding companies must put a lot in to help them in the next stage of life.??????? Today, the business model for streaming is about growth and usage, not revenue. With less ad load, greater expectations for original content quality, lower stickiness (aka churn) with consumers because of the flexibility, and more services coming onto the market, the headwinds are enormous. Many recent earnings reports are void of this view, but it’s essential for preparing for the next phase. Growing Up:? Revenue will become increasingly important as more ?? (especially from the financial markets) come onto streaming businesses. But streaming services need more revenue streams. Alternative methods include more/broader sponsorships —> this includes ad integrations within the actual show viewers are watching. In-Show ad experiences are here and ready! Split Screens and Dynamic Overlays provide unique opportunities for advertisers who may not have access to 15/30 spots, are loved by viewers, and earn revenue above and beyond the current ad models. It’s a win/win/win for everyone! Check it out below: https://lnkd.in/gaXF3KK5

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Watch this enlightening panel featuring Gretchen Smith from Ad Results and Sky Opila from Policygenius, moderated by Bryan Barletta of Sounds Profitable. They explore the critical role of reliable, transparent audio attribution measurement and the dynamic duo of audio attribution and brand lift measurement in driving audio advertising success. Learn why you can’t optimize without a solid baseline, and discover how these metrics are shaping impactful decisions that lead to meaningful campaign performance and revenue growth. Watch the full panel here: https://hubs.la/Q02Sxn8l0 #AudioIntelligence #Attribution #BrandLift #AudioAdvertising #CampaignSuccess #MarketingMetrics #ChooseVeritonic

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?? Just over 24 hours to go! ?? Don't miss out on tomorrow's exciting webinar with Mobile World Live! ?? Join us on June 12, 2024, at 8:00am PT | 11:00am ET | 17:00 CET to uncover the latest insights subscriber research, “Subscription Wars – Super Bundling Awakens – European Edition”. ??? Discover evolving subscription trends across the #UK, #Italy, #France, #Germany, and #Spain. Learn strategic insights from consumers about the subscription economy and how to leverage distribution channel partners to increase, retain, and engage with subscribers. #SuperBundling is driving growth in the streaming subscription space, with 20% of all SVOD subscriptions already sold through telcos! ???? Our expert speakers: ?? Tim Green, Journalist, Copywriter and Analyst, Mobile World Live ?? Vittorio Canteri, Global Media Distribution Account Manager, National Basketball Association (NBA) ?? Paul Erickson, Founder & Principal, Erickson Strategy & Insights ?? Giles Tongue, VP Marketing, Bango Why attend? ? Gain exclusive insights into the subscription economy ? Learn how to leverage Super Bundling for growth ? Network with industry experts Don’t miss this opportunity to stay ahead of the curve! Register now and join us for a session packed with valuable insights and strategies. ???? Register here: https://lnkd.in/eRut34Nu #Webinar #SubscriptionEconomy #StreamingServices #Bango #MobileWorldLive #SVOD #Telcos #ConsumerInsights #DigitalTransformation #TechTrends