Tinsley Advertising的动态

?? Only 6% of global advertising is effective. So what are we actually going to do about it? ?? Thanks, Kerry Collinge, for sharing this! This issue has plagued my marketing career for over 20 years! My son, at 8, summed it up perfectly: "Why do you want me to sit here and watch TV when I could be playing, talking, and being creative on Fortnite with my friends?" This sums up the reality of a world demanding engagement, interaction, personalization, and trust—something the current ad world has not caught up with. For decades, outdated data has dictated decisions, wasting billions on ego-driven, award-chasing creatives that fail to deliver results that actually mean something. The marketing industry needs a wake-up call. We are now amidst the next biggest con: Digital Media. Almost 50% of reported results are generated by bots, not real humans (47% of internet traffic is from bots, with 30% being harmful or malicious). It’s baffling how this blatant fraud persists. Why do so many intelligent people let this go by? Because these "results" get you promoted, win awards, and make you a hot commodity in the job market. Agencies demand hefty payments for their so-called creativity. It’s high time marketing and sales tore down their silos and started working hand in hand. The ultimate goal should be clear: driving sales and building genuine brand loyalty. So what can we do about it? ? Brands need to pivot towards creating authentic, engaging experiences that resonate with real humans. The decline of linear television is stark, but digital media is not the perfect alternative. ?? We need to learn from the success of gaming and Gamification, which shows us how to keep people engaged. Gaming now generates over $150 billion annually. ?? AI can help us work more efficiently and creatively. ?? Brand experiences allow us to tell better stories and, with technology, gain real data. ?? Gated communities allow us to rebuild trust and loyalty. Data from Forbes shows 85% of consumers are more likely to trust brands offering secure, exclusive interaction spaces. Harvard Business Review notes a 60% increase in customer trust and loyalty within well-managed exclusive communities. ?? The advertising industry con needs to stop. We can no longer afford to create content that caters to awards juries rather than consumers. We need to focus on delivering tangible results, building brand equity, and fostering real connections. ?? Let’s advocate for a future where marketing and sales collaborate seamlessly, driving growth and innovation. ?? The time for change is now. ?? ?? It’s time we stopped listening to the echoes of the past and started forging a path to a future where marketing is not just seen but felt, where results are not just reported but realized, and where creativity is not just celebrated but truly impactful. #MarketingRevolution #DigitalMedia #Gaming #AI #BrandLoyalty #CustomerEngagement #MarketingAndSales #Innovation #CreativityThatWorks

??? Today on the Middle Ground Radio Show with host Tom Letizia, we welcomed the legendary Sig Rogich! ?? Sig shared incredible insights into his groundbreaking work with R&R Advertising, including the historic acquisition of the Las Vegas Convention and Visitors Authority (LVCVA) account in the early 1980s. One of the most fascinating highlights? How Sig revolutionized billboard advertising. By strategically negotiating with multiple companies, he slashed costs from 96 cents per thousand impressions to just 40 cents—tripling the billboard reach for the same budget! The savings also allowed R&R to launch a powerful TV campaign that helped secure a resounding 10-to-1 vote victory for LVCVA. And guess what? Sig accomplished all of this at just 29 or 30 years old, handling a $25 million account—the most coveted advertising contract in Nevada at the time. For perspective, today's LVCVA budget is estimated at over $150 million. Catch this incredible conversation on Middle Ground Radio and learn how Sig’s strategies transformed Nevada's advertising landscape. ?? #MiddleGroundRadio #AdvertisingLegends #SigRogich #LasVegas #R&RAdvertising #LVCVA #MarketingSuccess #BillboardAdvertising #VegasHistory

Today is the day! Join the American Advertising Federation – Broward + Palm Beach’s “All About the American Advertising Awards” informational webinar, hosted by AAF Orlando’s Executive Director and District 4 Competition Chair, Tiffany L. Ryan! DM me here or email me at [email protected] and I will send you the meeting link! Don’t miss this opportunity to gain valuable insights into how the program runs, and how you can best prepare your entries for competition! #aafbrowardpalmbeach #americanadvertisingawards #webinar

What an insightful article in Campaign Middle East by Aseem Bhandari, our Head of Media Investments & Partnerships! ?? ? Aseem breaks down the psychological principles that transform billboards from ordinary signs into unforgettable brand stories. From the power of simplicity and emotion to the importance of strategic placement and timing, his insights provide brands with a roadmap to stand out and highlight what makes outdoor advertising so impactful in today’s fast-paced world. ? Check out the full feature here:?https://lnkd.in/gn236t3P

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

The 2024 edition of Cannes gave the advertising industry a wealth of insights and announcements. In our latest blog post, we've broken down the top 4 major takeaways! ?? Learn more: https://lnkd.in/e7X7HvE5 #Cannes2024

What could be better than fall in NYC? Attending Advertising Week 2024 during fall in New York City! If you are here drop us a note so we can catch up and connect. ?? #advertisingweek2024 #adweeknyc #advertisingweek #awnyc2024

At RG Media, our values aren't just words, they're the foundation of everything we do. Honesty, integrity, and transparency are the cornerstones of our identity. When you partner with us, you can trust that we'll always stay true to our values and deliver on our promises. With RG Media, you're not just getting an advertising experience – you're gaining a trusted partner committed to your success. Reach out to us for more information and let's turn your advertising goals into reality! #AirportAdvertising

Advertising Week New York is less than a week away, and we can't wait to be back! Come meet our team there to discuss all your latest digital challenges - looking forward to seeing you there! #AWNEWYORK24 #AdvertisingWeek

Time is ticking away! Have you submitted your entries for the 2024 American Advertising Awards, yet? All entries must be submitted by January 8, 2025. Get your entries together before the holidays, so you don’t have to worry about it later. Do you know someone that could use a reminder? Forward them this information. See all the deets and dates at the link below. https://lnkd.in/gxMZPCpm #KeepItSA #advertising #AAAwards #winanaddy #SanAntonio