Thomas Chapman的动态

There's a recent revenue surge among small beverage manufacturers, driven by increasing consumer demand for artisanal and craft beverages. These businesses are not only capitalising on innovative products and effective marketing but are also aligning with growing preferences for sustainability and local sourcing. This trend is transforming the beverage industry, making it more dynamic and competitive. ?? #BeverageIndustry #SmallBusiness #CraftBeverages https://lnkd.in/gZScabry

Limited-time products have become a high-profile feature in the Carbonated Soft Drinks category, making it harder for launches to stand out. However, successful launches can reap sizeable rewards. Did you know that according to Mintel 2024, more than half of category buyers (69% of 16-34s) say that new flavours prompt them to try CSDs from brands they don't usually buy? The buzz around new flavours can translate into purchases, with Mintel reporting that 58% of category buyers prompted to seek interesting new flavours after hearing about them. This underlines the key role of buzzworthy campaigns to support NPD. Cocktail-inspired flavours, retro features, and collaborations with other food and drink brands stand out as opportunity areas given strong consumer interest. Simpsons Beverages are leaders in the science, art and innovation of flavours for drinks manufacturers, brands and companies. Learn more about how Simpsons Beverages can bring your flavour to life: https://hubs.li/Q02nwDp50 #BeverageIndustry #NewProduct #Manufacturing #Beverages #WeBringFlavourToLife

Limited-time products have become a high-profile feature in the Carbonated Soft Drinks category, making it harder for launches to stand out. However, successful launches can reap sizeable rewards. Did you know that according to Mintel 2024, more than half of category buyers (69% of 16-34s) say that new flavours prompt them to try CSDs from brands they don't usually buy? The buzz around new flavours can translate into purchases, with Mintel reporting that 58% of category buyers prompted to seek interesting new flavours after hearing about them. This underlines the key role of buzzworthy campaigns to support NPD. Cocktail-inspired flavours, retro features, and collaborations with other food and drink brands stand out as opportunity areas given strong consumer interest. Simpsons Beverages are leaders in the science, art and innovation of flavours for drinks manufacturers, brands and companies. Learn more about how Simpsons Beverages can bring your flavour to life: https://hubs.li/Q02nwFKp0 #BeverageIndustry #NewProduct #Manufacturing #Beverages #WeBringFlavourToLife

Not all NPD works. But some does - driving footfall and incremental purchases (and excitement in-stores). How do we work out which ones will 'fly off the shelves' going forward? We hope to tell you how - watch this space.... #newtrends #npd #convenience

Let's talk about Functional Beverages. I see low dose THC infused beverages as very much a functional beverage. Especially when blended with other adaptogens. Enter BRēZ. BRēZ is standing out in the functional beverage market by offering more than just a product; they're offering an entire experience. With a foundation built by Aaron Nosbisch, Nick Shackelford, Avin Kline, and Travis Freedom, this brand is shining a light on how innovative thinking can redefine industry norms. Their philosophy is simple yet profound: to sell not just a beverage, but a lifestyle filled with euphoria, calmness, and joy. Their website's call to "Experience it" perfectly captures this ethos. Launching last April (4/20 to be precise) they've been building in public and building quickly. January's statistics (month 9) are a clear indicator of BRēZ's impact: a 53% MoM growth, 4,329 new customers, and a notable rate of repeat orders. Also building a sizable number of subscription customers. You can see their focus on quality versus quantity through their strategic decision to only 3 SKUs and rolling them out 1 at a time. The Double, The Single, and Lion’s Mane Only. They have also positioned themselves on the premium side of the market, they also have a heavy focus on the details and you can tell their heart and souls go into everything they do. As BRēZ continues to grow, their story offers insights into the changing consumer landscape, where the desire for authentic, memorable experiences takes precedence over traditional consumption. Their journey underscores the potential of experiential marketing in creating deeper, more meaningful connections with consumers. Have you tried Brēz? Let me know in the comments. What other brands are crushing it? #FunctionalBeverages #BrandExperience #MarketingStrategy #CannabisBeverages #BRēZ

We recently conducted some analysis to discover the impact of 'fad' products on the convenience sector for our SmartView Convenience (independent convenience market read, in partnership with I-TG International Services Ltd) data platform. 'Fad' products are not only creating noise but they're also driving share in convenience retail. Check out the examples below... ??TAKIS No.7 Growth driver in Crisps ??MOGU MOGU No.3 Growth driver in Soft Drinks ??PRIME No.4 Growth Drive in Soft Drinks ??PUSH POP No.5 Growth driver in Confectionery ??BRAIN LICKER No.9 Growth driver in Confectionery ??AU Vodka No.1 Growth driver in Spirits & RTD Our research shows that fads and social-media-driven products are here to stay, so thinking about how best to work with them (or around them!) should be a priority for everyone in the channel. ?? ?? Find out more about SmartView Convenience here: https://lnkd.in/eSMXkrVm ?? Take a look at some analysis we conducted on the 'Prime' soft drink product here: https://lnkd.in/eUcQiptS TWC Group Tom Fender Jayne Webb Gerry Hooper

Consumers are now more selective than ever when it comes to their grocery purchases. They are choosing between budget-friendly private label products and premium branded ones and this reflects an increasing divide in consumer purchasing preferences and profiles. At #goetzpartners, we understand the challenges faced by food manufacturers in today's market. Contact us to learn more about how we can help you optimize your business strategy and thrive in this new landscape. #goetzpartners #strategyconsulting #privateequity #foodmanufacturers

Check out our latest article on the polarization of consumers between private label and premium brands. #consumergoods #privateequity #food #grocery

“So sad to reveal, that for decades my much-enjoyed Arnott’s Salada Original, has now become almost inedible. They are thinner, colourless and tasteless,” wrote Harry. Interesting example of Shrinkflation. Some shoppers are claiming Salada biscuits recipe has changed so the product is now thinner / has more holes. Arnott's claims it has not changed the size or recipe ... This Salada example (there are many more) highlights the growing influence of digital / online reviews and shoppers perception of 'value'. For example a shoppers perception of Salada 'value' - “Paying for air! Other brands are cost wise cheaper and weigh more in product.” Interesting to note this 1 shopper did not mention taste / flavour ... So what do your brand's shoppers want - flavour or lower price per kg? https://buff.ly/3RMT9uH

Functional beverages now make up about 10% market share of the total U.S. non-alcoholic beverage market - and growing 7% a year. Two things to think about for startups looking to launch or grow their beverage brand: 1. With a tenth of the market now being “functional,” it’s harder to find a white space. What makes your product distinct, why does it matter to your audience, and how are you messaging it? 2. Conversely, if you’re launching a non-alcoholic bev / alch alternative, consumers may have a habit of looking for the function. They may be used to asking, “Ok what does this drink actually do?” - in which case you’ll need an answer for that target audience. With what’s going on with the poppi lawsuit, I've been thinking about this - curious if consumers think functional beverages are fluff / riding a trend, or do you think consumer preferences have truly shifted?