Spiro的动态

FutureBrand Index ‘season’ is almost here and it’s honestly turning into one of my favourite times of my working year ?? With much of what we do about transforming brands so businesses can grow, FBi is the tool we use to understand and respond to those changing times. I’m planning to dig deep into the data and can’t wait to share some bite-sized insights on what’s driving this year’s strongest brands –?and the leaders and risers across consumer, tech, fin services, healthcare and energy. #brandtransformation #brandstrategy #brandidentity #brandexperience #brandmeasurement #brandmetrics #futurebrandindex #futurebrandau

The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus

The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus

Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers. Read this article from the 2024?#KantarBrandZ?Global Report, as?Graham Staplehurst, Thought Leadership Director, Kantar BrandZ, reveals the secret of Meaningful brands:?https://loom.ly/RkEfANI

How can brands acquire the crucial quality of being more Meaningful to more people? #KantarBrandZ legend Graham Staplehurst talks us through it in this new article: https://lnkd.in/eHu8JrXd

Thank you Prof. Raafat Youssef Shehata, who led a lively panel discussion on effective strategies for brand equity at Brand Sync event. ?? His questions sparked deep insights and great conversations. Stay tuned for more post-event coverage and key takeaways from our incredible speakers. #RaafatYoussefShehata #BrandSync #YouGovBVEvent #BrandMovers #BrandEquity #Strategy #BrandingCurrency #MarketingExperts #YouGov

As we’re wrapping up 2024, I’m grateful for the opportunity to amplify brands, build stakeholder trust, and connect stories that matter. This year was about turning bold strategies into visible impact, whether through multichannel campaigns or meaningful collaborations. ? Here’s to a new year of innovation, engagement, and elevating every voice. What are you most proud of this year? Share your wins in the comments! I want us all to win 2025??. #YearInReview #StrategicCommunications #NewYearGoals #prgirl #girlbossquotes #sundayinspiration #businessgrowthstrategy #entrepreneurmindset #businessbesties #girlbossquotes #leadershipcoaching

Absolutely great piece by my colleague Tanya Thomas! Not only can consumer perceptions assist in how your brands evolve, they are essential in understanding how to sustainably grow through innovation. In particular, my work at #SSG has leveraged them to identify innovation white spaces and develop terrains for targeted innovation, driving incremental brand growth over the long term and gaining share from category competitors. SSG has a tried and true approach to innovation growth, which we have leveraged across CPG including food / beverage, household care, and personal care. #InnovationStrategy #GrowthTerrains #ConsumerInsights

?? What’s Holding You Back? Many purpose-led brands fall into the trap of niche thinking, limiting their true potential. But here’s the thing—there’s a way to break free and scale without compromising your values. ?? In this article we reveal proven strategies to help brands punch above their weight, reach broader audiences, and build sustainable growth. ?? Learn how to: * Expand beyond your niche * Align purpose with profitability * Cultivate a loyal and expansive consumer base ?? Read the full article and unlock the keys to scale your brand now! https://lnkd.in/g6UJNaST Don’t let your brand stay in the shadows—step into the spotlight and become a market leader! ?? #CPG #BetterForYou #BrandGrowth #PurposeDriven #RetailStrategy #ConsumerBranding #MissionDriven #Dust

???Most Valuable Global Brands 2024 – Insights from Kantar The 2024 rankings of the?Most Valuable Global Brands?are in, and they spotlight some fascinating trends in brand leadership and growth. These rankings serve as a powerful reminder of the influence a strong brand holds in shaping consumer behavior and driving business success. ?? From tech giants dominating the top spots to fast-growing challengers making waves, the list reflects how innovation, customer loyalty, and emotional resonance contribute to a brand's value. It's not just about what a brand offers; it's also about how it connects with its audience on a deeper level. Take a look at the infographic and share your thoughts below! ?? #GlobalBrands #BrandValue2024 #CustomerLoyalty #BrandInnovation #BrandStrategy #MarketInsights