MKG - Experiential Marketing的动态

entertainment industry is so glamorous

We had an interesting discussion internally & you must read through it I consistently emphasize to my team the importance of immediate action once a campaign is closed. There should be no room for delays. Recently, we faced a situation where a brand took an extended time to respond on various matters, including links for descriptions and vetting the video. My team humorously approached me, questioning why we are aligning everything so swiftly while receiving delayed responses. I responded by highlighting that our objective is to showcase our proficiency as swift and flawless executors. We can't afford to deviate from this approach unless the situation is genuinely unfavorable. Always prioritize swift execution to maintain a strong presence with the brands you collaborate with; it leaves a lasting impression. This commitment to rapid execution is one of our major USPs at Grath Entertainment #InfluencerMarketing #GrathEntertainment #Grath #Execution

Strategy. Audience. Delivery. Results.

?? Fall is almost here, and while pumpkin spice and sweaters might be basic, these six trade show and conference trends are anything but. Ready to dominate the show floor? Interactive Entertainment Group has you covered. Dive into the season’s most impactful trends and set your brand apart. https://lnkd.in/d6USTqrV #eventengagement #eventexperiences #corporateevents #corporateentertainment #corporateeventideas #experientialmarketing #experientialevents #brandactivation #eventmarketing #eventexperiences #tradeshowengagement #boothengagement #sponsorshipentertainment #sponsorshipactivation #brandexperience #conferenceentertainment #conferenceexperience

Today, the DCM team are at The Media Leader’s #FOAE. Michael Bensley, our Head of Client, discussed with representatives from Havas and INNOCEAN why Kia UK Limited’s partnership with #cinema has been so successful. Here are a few highlights: ?? This partnership spanned over 3 years, with Kia venturing into a new market (EV) and aiming for their message to stand out amidst competition and resonate with a premium audience. ?? Quick and effective attention capture was paramount; cinema proved to be the channel with the highest #attention levels for brands, making it the preferred choice. ?? Kia acknowledged the potency of cinema and film, recognising its role in shared cultural experiences. They aimed to boost upper funnel metrics, identifying cinema as the optimal platform. ?? Local dealership sales were a priority; partnering with local cinemas facilitated this objective. ?? #Creativity drove their strategy; Kia sought to merge the physical and digital realms, exploring outdoor cinema initiatives to integrate their products. #startwithcinema #cinemaadvertising #thefutureofadvertising

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars