Think Company的动态

At Digital Pharma East 2024, we saw that HCPs are overwhelmed by irrelevant information. Think Company’s hyper-personalized, omnichannel strategies—powered by AI—help our clients cut through the noise and deliver more relevant communication to targeted HCP communities. Ready to make your communication more precise and effective? Let’s talk about how Think Co can support.

Changing market dynamics are leading marketers to rethink pharma product launch strategies and design models centred on newly established HCP preferences. A successful pharma product launch today needs to match how HCPs want to engage — both in terms of content formats and channels. For example, while some HCPs will meet with reps, others will now will only engage digitally, and many prefer a blend of in-person meetings and digital content. The art is getting that mix right for each customer. Leading healthcare companies are now applying these more customer-centric approaches to pharma product launch communication to break through in a more challenging pharmaceutical marketplace. To learn more about new pharma product launch models, read our article: https://lnkd.in/dPV_b_Ae Jason Gavin #pharma #omnichannel #omnichannelmarketing #pharmamarketing #strategy

In 2024, pharma marketing has evolved to embrace a dynamic messaging mix, combining digital innovation with personalized patient engagement. The industry's shift towards data-driven strategies and omnichannel communication is not just about reaching wider audiences but creating meaningful connections. Companies that prioritize patient-centric approaches and leverage advanced analytics are set to lead the way. How is your organization adapting to these marketing trends, and what innovative strategies are you implementing?

You know a next-best-action strategy is the most effective way to increase script impact and market share – but where do you start? And how can you measure results? Our new infographic series unpacks the Four Pillars of Next-Best-Action Success - starting with Pillar 1: Omnichannel Integration. This easy-to-understand view shows the relationship between omnichannel reach, EHR presence, and AI-driven dynamic targeting. Download today to stay ahead of the competition and efficiently move your brand from awareness to conversion. https://bit.ly/3Sw3MTe

?? 1 picture is worth a 1000 words. If you ever wondered how frequently are doctors exposed to content from pharmaceutical companies then here is a good visualization. On average a hematologist in Germany is exposed to pharma owned content 52 times - across various channels. And that does not include media impressions... Putting myself in HCP shoes I think that's a lot! Yes, I want to be on top of the innovation and latest scientific data but that's truly overwhelming! I need content that is relevant, personalized and valuable, I want to meet with pharma staff who are knowledgeable, quick to react and respect my time. This and many other valuable insights on omnichannel HCP engagement are presented in latest "Global Trends 2023" report by Across Health. Highly recommend you get your copy. #omnichannel #hcpengagement #pharmamarketing

I had a great discussion with Kevin Rose, executive director of content excellence at Boehringer Ingelheim, about how he’s using modular content for omnichannel engagement. We discussed: ?? Is modular content an enabler or disrupter? ??? What are the key ingredients for success?? ?? When should you start using modular content? Check out the Q&A to learn how to build stronger, personalized relationships with HCPs: https://bit.ly/3YQJfwk #pharmaceuticals #contentmarketing

?? Join us for a dynamic panel discussion moderated by Claude Waddington, focusing on the pivotal role of 1st party data in enhancing customer understanding, engagement, and personalization within omnichannel pharma strategies. "This panel discussion focuses on the critical role of 1st party data in driving customer understanding, engagement, and personalization across omnichannel pharma strategies. Our expert panelists will explore various aspects of leveraging 1st party data, including best practices for data collection, ethical considerations, activation in omnichannel strategies, measuring success, and future trends. This theme emphasizes the importance of a customer-centric approach and the potential of 1st party data to revolutionize omnichannel pharma marketing." Key Talking Points:? ?? Data collection and management ?? Activating 1st party data in omnichannel strategies and Measuring Success ?? Future trends and innovations ?? Q&A and Conclusion The Lineup: The 2nd Pharma Omnichannel HCP Engagement Conference Lineup ??Claude Waddington - The Palindromic ??Estelle Dierckx - UCB ??Morgwn Shaw - Bristol Myers Squibb ??Rick Hollis - Ipsen ??Florian G?ng - Bayer ??Adil Khan - Boehringer Ingelheim ??Daniel Viriato - Novartis ??Martin M?ller - Novo Nordisk ??Jorge Pérez - Daiichi Sankyo Europe GmbH ??Francesco Michienzi - MENARINI Group ??Mathieu-William Gilbert - ADOCIA ??Rodolphe Janssens - Gilead Sciences ??Maria Nieves Alvarado - Astellas Pharma ??Sergio Cortes Abad - Ferrer ??Pierre Metrailler - SpotMe ??Nataliya Andreychuk - Viseven ??Spencer Wilcox - Everybody Eats ??David Schofield - Fluence World ??Christian W. - Sanofi ??Hugo Barbosa, - ViiV Healthcare ??Sponsor - Fluence World ??Sponsor - Viseven ??Sponsor - SpotMe ??Sponsor - Domo ??Sponsor - Inphabot ??Last seat available: https://lnkd.in/dusTvy3R ??Full program here: https://lnkd.in/dBi9tCkR #pharmaomnichannel #1stpartydata #pharmaconference

There’s a gap in knowledge and understanding of commercial productivity at the board level at pharma, especially compared with what the market and landscape dynamic looks like down in the trenches of omnichannel and NPP delivery and engagement. #pharmamarketing #medicalmarketing #healthcaremarketing #hcpmarketing

Content is key component of enabling medical omnichannel... … but delivering personalized medical content via preferred channels at opportune moments requires a unique operational approach, different from traditional models. See below for a step-by-step guide on building a specialized framework for your omnichannel content journey. Reach out to my colleague Shai Blackwell if you want to discuss further! https://bit.ly/3Rfrpi0 #pharmaceuticals?#medcomms #medicalomnichannel #medicalcontent

Are you ready for explosive growth? Too often, pharma product launches are presented as an academic exercise, while they are more like a street fight in which the strongest and fastest succeed ?? . ?? Strategy matters immensely, but it is just one factor. Launch excellence is achieved when all elements are optimal: ?? Strategy ?? Branding ? Content planning, ?? Omnichannel execution, and the MarTech stack.??? Anthill works with you to ensure you have the necessary marketing muscle in all areas. In this way, we achieve the launch results you need and leave your organisation stronger when the project is complete.? Read more below. #omnichannel #omnichannelmarketing #pharma