At Digital Pharma East, the pressing need for HCPs to see more patients was front and center, leaving them little time to keep up with new treatments, research, or devices. The solution? Hyper-personalized, easy-to-understand communication tailored to their specific needs. Check out our blog post, Enabling omnichannel HCP marketing strategies: Takeaways from Digital Pharma East 2024, for more insights. >> https://hubs.la/Q02WjQnj0 #DPE24 #DigitalPharmaEast #Pharma #AIinPharma #PersonalizationInPharma
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How can you create more meaningful interactions with HCPs and gain deeper insights to help you increase engagement and personalize follow-up? By integrating the entire HCP event lifecycle into your CRM system. From planning and approval to execution and next best action. Whether it's a webinar, congress/satellite symposium, or standalone event. Join Chris Wade and Pierre Metrailler live for just 30 minutes tomorrow at 10 am ET | 4 pm CET to: ?? Find out why and how leading life science companies are integrating their CRM with HCP events ?? Get practical tips on how to overcome the challenges of integrating event data ?? Learn how to use AI to identify HCP engagement patterns and drive effective follow-up Last chance to register: https://lnkd.in/eeXaJrRn #LifeSciences #Pharmaceuticals #Pharma #Omnichannel #Events #EventProfs #PharmaIndustry #EventTech
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EXCITING NEWS! ?? In a brand new publication with the Pharmaceutical Executive, our Founder & CEO, Harshit Jain shares his expert advice on why life science marketers need to build a strategy around Point of Care messaging. Engagement at the #PointOfCare is more than just a tactic — it's an effective driver for patient action that improves patient outcomes. POC messaging stands out as a channel driving script lift and conversion by delivering relevant messages to HCPs during clinical workflows. ?? Discover why POC messaging is key to a brand’s success and how to integrate it effectively into your strategy: https://lnkd.in/gpd429EB #HealthcareInnovation #Omnichannel #Healthtech #DigitalHealth #PharmaceuticalIndustry #PharmaIndustry
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Founder & Global CEO, Doceree | Author- The Next Marketing | MMM Pinnacle Award honoree | PM360 Elite Disrupter 2020 | Member - Forbes Technology Council
Why waste efforts and budgets on regular marketing, when you can make the most of it? Learn how to integrate POC in your messaging strategy; read my latest opinion piece for Pharmaceutical Executive, today - https://lnkd.in/geWnHTES #pharmaceuticalexecutive #pointofcare #endemicmarketing #doceree #HCPs #pharmaceuticals #programmatic #doceree
EXCITING NEWS! ?? In a brand new publication with the Pharmaceutical Executive, our Founder & CEO, Harshit Jain shares his expert advice on why life science marketers need to build a strategy around Point of Care messaging. Engagement at the #PointOfCare is more than just a tactic — it's an effective driver for patient action that improves patient outcomes. POC messaging stands out as a channel driving script lift and conversion by delivering relevant messages to HCPs during clinical workflows. ?? Discover why POC messaging is key to a brand’s success and how to integrate it effectively into your strategy: https://lnkd.in/gpd429EB #HealthcareInnovation #Omnichannel #Healthtech #DigitalHealth #PharmaceuticalIndustry #PharmaIndustry
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Doceree, in collaboration with WPP's CMI Media Group, unveils HIEP UK and Europe Edition, a groundbreaking report empowering pharmaceutical marketers with insights into digital platforms for engaging healthcare professionals and optimizing omnichannel strategies. Read the Latest full News -?https://lnkd.in/dhWYDa-f #martech #martechedge #collaboration #integration #partnership #empowerment #omnichannelstrategy #insights #businessgrowth #innovation #transformation #technology
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Pharma marketing is dead!? Listen to what new drcom Chairman Gwenael Meneux has to say about the evolving trends in healthcare marketing. In this video, pivotal questions are raised? ?? Are pharmaceutical brands taking advantage of the huge potential in digital customization?? ? Can we continue to work in silos as we aim to integrate the omnichannel experience? ? Is there a role for emotions in the data-driven medical communication? Watch the video to learn more.? #FutureOfHealthcare #MedicalInnovation #OmnichannelMarketing #ArtificialIntelligence #drcom
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In the ever-evolving pharmaceutical landscape, understanding the nuances of patient engagement, digital trends, and regulatory complexities is key. This post delves into how leveraging real-world evidence, embracing omnichannel approaches, and focusing on patient-centricity can significantly enhance marketing strategies. Join the conversation on the latest best practices and innovative solutions shaping the future of pharma. #PharmaMarketing #PatientEngagement #DigitalHealth #StrategyInnovation
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The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs. ? Download our latest #SyneosHealth white paper to learn more: https://lnkd.in/epW2wmQP ? #SyneosHealthLife #WorkHereMattersEverywhere #ClinicalCareers
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The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs. ? Download our latest #SyneosHealth white paper to learn more: https://lnkd.in/dQiUWijj ? #SyneosHealthLife #WorkHereMattersEverywhere #ClinicalCareers
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Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation (USA)
Reuters Events: 2024 Pharm Trend Report is now available to download: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://bit.ly/4bWNyu2 In the latest Reuters Events industry-wide survey of 300+ pharma professionals, over 40% of respondents identified digital transformation as their top priority for 2024, followed by strengthening value propositions to stakeholders. Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: ? Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities ? Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets ? Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities ? Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting
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Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation (USA)
Reuters Events: 2024 Pharm Trend Report is now available to download: Reinforce your 2024 strategy – explore our exclusive annual trend report today! https://bit.ly/4bWNyu2 In the latest Reuters Events industry-wide survey of 300+ pharma professionals, over 40% of respondents identified digital transformation as their top priority for 2024, followed by strengthening value propositions to stakeholders. Takeaways from experts at Bayer, Astellas, Otsuka, UCB and more include: ? Meet HCPs, patients and wider stakeholders where they are through advanced data and analytics capabilities ? Cultivate holistic customer relationships through cross-functional collaboration and diversified skillsets ? Reinforce omnichannel strategy by doubling down on digital implementation and personalization priorities ? Evolve Medical Affairs’ role from supportive to strategic through enhanced communication and adopting platforms primed for insight reporting
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