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Listening to the voice of the customer is essential to business success, but getting leadership to see the need for ongoing customer insights can be a challenge. Our blog post dives into strategies for effectively communicating the benefits of customer research and influencing decision-making. #VoiceOfTheCustomer #CustomerInsights #CustomerResearch

Think you have a winning idea? Building a minimum viable product (MVP) is key. Learn how to pivot or iterate an MVP on based customer feedback to ensure product-market fit. Read the full blog: https://bit.ly/3VeMtbd #SMB #blog #mvp #customerfeedback #business #insight

Incorporating Voice of Customer research into your strategic planning process is essential for making informed decisions that drive business success. By defining clear objectives, selecting the right methodologies, engaging with your customers, analyzing and interpreting data, integrating VoC into decision-making, monitoring and measuring success, and iterating and improving over time, you can ensure that your strategic planning efforts are customer-centric and data-driven. In this blog post, we explore practical strategies for incorporating VoC research into your strategic planning process, helping you make informed decisions that drive business success. cc: Anna Lawton, Kevin Shane https://lnkd.in/e4arEhBk #research #qualitativeresearch #design #designresearch #innovation #empathy #voiceofcustomer #VoC #userresearch #UXresearch #collaboration

?? The Importance of Customer Insights in Driving Product Innovation: A Complete Guide Understanding your customers deeply can be a game-changer in product innovation. In my latest blog, I dive into what customer insight really means, why it matters, and how you can turn it into a competitive advantage. So, what exactly is a customer insight? It’s more than just data or surface-level trends. True customer insight combines: 1?? A fundamental truth about your audience 2?? An understanding of motivations and behaviours 3?? A disciplined approach to discovery 4?? A focus on actionable outcomes ?? In the blog, I also cover essential tools and methods for generating disciplined insights that can help you create products that resonate. Curious? Read the full guide here: https://lnkd.in/dAuQzuyj Let’s connect in the comments! How have customer insights shaped your product or strategy? #ProductManagement #CustomerInsights #ProductInnovation #MarketResearch #GoToMarket

4 Equations to Crack the Business Code: Customer Value, Revenue, Cost, and Viability I was recently contemplating on what could be the equations/framework that are generic and effective for building, monitoring and running a business. While we have Alex Hormozi's Value Equation for the customer's perspective; I thought this when supported by Business value, Cost aspects of running business will make it holistic. Thus I have created 4 equations that I wanted to share and get feedback on. What are these equations? In today’s competitive landscape, business success boils down to understanding a few core equations that help navigate customer satisfaction, revenue generation, cost management, and profitability. ? Customer Value Equation – What really drives value for your customers? It’s all about balancing the desired outcome with the effort and time they invest. Customer Value = (Desired Outcome) x(Perceived Likelihood of Achievement)/{(Effort) x(Time Delay for Gratification)} ?? Business Revenue Equation – A powerful way to look at revenue beyond just sales; it factors in new customers, retention, and additional streams. Total Revenue = (Average Revenue per User) x (Number of Active Users) + (New Customers) x (Customer Lifetime Value) + {Additional Revenue Streams} ?? Cost Equation – Don’t let hidden costs sink your ship. Understanding fixed, variable, and operational costs is key to maintaining healthy margins. Total Cost = Fixed Costs + (Variable Cost per Unit) x (Total Units) + (Operational Expenses) + (Marketing Expenses) ?? Viability Equation – Profit margins are the ultimate litmus test for long-term viability. Are your efforts paying off? Viability Factor = {(Total Revenue - Total Cost)/(TotalCost) Viability factor should be positive and preferably >1 Check out my explainer video below, where I dive into real-world examples and how these equations shape business strategies across services, products, and even social media platforms. ?? Key Takeaway: No matter your industry, getting these calculations right means driving sustainable growth and value for both your customers and your business. Would love to hear your thoughts and experiences with these concepts in the comments! ?? #BusinessStrategy #CustomerValue #RevenueModel #AI #ProductManagement

?????????? ?????????? ???? ???????????????? ?????????? ???? ???????????????????????? ???????? ????????????:? ? In Customer Experience, Product Management, and Marketing, focusing on outcomes over output is a game-changer. But what do we mean by “outcome”? Here’s a breakdown of the three types of outcomes that every CX professional should know about: ? ??. ???????????????? ???????????????? These are the high-level metrics tied to your organization’s goals. The are often financial. Examples include: o???Profit margin increased by 5% o???Churn rate reduced by 10% ? CX, service or product teams can’t impact these directly but must translate them into actionable product and CX outcomes. ? ??. ?????????????? ???????????????? To influence business outcomes, you need to focus on product-level changes that drive user behavior. For example, increasing engagement could help reduce churn. Measurable examples include: o???Customers spend 30 more minutes watching videos per month o???Self-service in a portal rises by 10% ? Product outcomes are all about changing how customers interact with your product. Check out Teresa Torres' work for more on this. ? ??. ???????????????? ???????????????? Customers don’t care about your features—they care about solving their problems. These metrics are about your customer experience, and are often called ‘perception metrics’. Examples are: o???An increase in a Customer Satisfaction Score o???A reduced Customer Effort Score ? To hit the mark, teams need to collaborate to align Business Outcomes, Product Outcomes and CX Outcomes. Outcome-driven thinking is the key to real impact. ? What outcomes are you focusing on? ? Enjoyed this post? Follow me for more insights on Customer Experience or Product Management, or DM me if I can be of help. ? #CX #CustomerExperience #ProductManagement #Outcomes

12:04 EST | 16x9 X-HQ ???????? As A Human Centred, CX Design Inspired Agency, Our 16x9 Practices Teams In Aviation, Transportation & Mobility, Regulated & CPG Are Seeing A Continued Trend In The Evolution Of CX Design | Customer Experience. Interesting Article From Our Friends At Fast Company Validating That While Tempting To Get Lost In 'MMM' Models, New Innovations, Products Or Services... If You Want To Truly Transform Your Business Start With The Customer Experience As They Will Tell You Everything You Need To Know It Is A Real Time Evaluation Of Your Brand Promise, A Loyalty Program, Redefined And Research Lab That When Nurtured Properly Will Drive True Transformation For Sustainable & Accelerate Growth. Simple Right ? ..... But Surprisingly Not That Common. A True Test Is The Next Time Your Are In The Board Room Ask Yourself Did Your Team Think and/or Even Talk About The Customer? Those Who Do - Are The Categories Leaders Of Today & Tomorrow Want To Learn More About Human Centred | CX Design To Transform Your Business - Send Us A Signal And #MeetMaarty #agency #managementconsulting #marketing #strategy #cxdesign

?? Mastering CX Outcomes for Business Success ?? In the world of Customer Experience, understanding and driving the right outcomes is essential for growth. Diederick Theunissen shares insightful thoughts on the three types of outcomes every CX professional should focus on: 1?? Business Outcomes – Tied to the overall goals of your company 2?? Product Outcomes – Driving user engagement and behavior 3?? Customer Outcomes – Solving real customer problems and improving perception metrics At EY VODW, we believe aligning these outcomes is key to delivering exceptional customer experiences and driving real impact. Let’s continue to focus on what truly matters! ?? What outcomes are you prioritizing? #CustomerExperience #CX #BusinessGrowth #Outcomes #CustomerSatisfaction #ProductManagement

The customer experience is built on hundreds, even thousands, of journeys that start at the beginning of the customer lifecycle, when people first identify a need or a problem to solve, and typically end when they exit the relationship. Journeys are often grouped into categories based on where an individual is in the lifecycle. Within each of those categories you’ll find hundreds of journeys that make up that stage. In this article, Annette Franz, CCXP takes a look at some of the primary journey categories: prospect journeys, buyer journeys, customer journeys, user journeys, and churn journeys. What are they? What’s the difference? Why are they important to customer success and sales/revenue leaders? #customerexperience #customerjourney #buyerjourney #prospectjourney #userjourney #userexperience #customersuccess https://lnkd.in/evstbuae