The Woodshop转发了
It’s the process that makes it all work out. Its funny when people see some of our prior work and think, ‘well I want that’ and just expect it to all show up on the first look. The reality is the design comes together through process. At this stage, we shared the moodboard (portion of which is here) and sought to tease out how these colors, shapes and mocks made the client feel. Then, dive deep into why they feel that way, and now we have some true insights on how they want to see their brand. So it’s not just ‘do you like?’ But ‘How does this make you feel?’
