In 2018, I wrote an article for the then-Distilled blog about how the top few results for higher-volume terms seemed to exhibit different ranking behavior to the rest of search. “The two-tiered SERP,” I called it, and hypothesized that this could be caused by the availability of click data.
Fast forward to 2024, and there's this concept of a "navboost query" in the Google leak, and nobody seems to have a concrete definition of it. As you might guess, I have a theory, so I wanted to see how it holds up.
You might be forgiven for saying - even if you're right, this is by definition old hat. Not new. That's somewhat true, but also unfair. Being very confident rather than just speculative about this kind of foundational understanding allows us to build a deeper understanding, and tools, and recommendations, and talk about them in a different way.
If you're interested - https://lnkd.in/eEBVWNMe