Marketing Manager | Regional Market Analysis | Digital Operations & Lead Management | Competitive Intelligence
Two years ago, I created a campaign for Swinerton’s Women in Construction Week: SwinHERton: Empowering Women in Construction. It was more than just a hashtag—it was a statement. A series of videos showcasing women in full PPE on job sites, proving that we belong in this industry, not just in supporting roles but leading on-site, in the field, and at every level. As women, we’re often hesitant to take credit for our work. But I’m proud of this campaign. It was my first time seeing the real power of storytelling in action—how a campaign could shape perception, influence careers, and inspire change. Women reached out to tell me they chose Swinerton because of this campaign. That’s when it hit me: this isn’t just about visibility. It’s about responsibility. And that responsibility started with how we built the campaign itself. We purposely partnered with a women-owned business, The Unfound Door to lead the project, ensuring that every step—behind the camera and in front of it—was a reflection of the impact we wanted to create. The hard truth? We’ve inched forward, but barely. Women made up 11% of the construction workforce then. Today, it’s 11.2%. A fraction of a percent gained in two years. This isn’t about celebrating small progress—it’s about pushing harder, lifting others up, and making this industry a better place for the women who come next. Visibility is just the start. Now, we need action. #womeninconstruction #women #wicweek2025
Women only make up about 11% of the construction industry workforce, and only 1 for every 100 employees in the field. At Swinerton, women make up 15.2% of our total workforce and 3.3% of craft employees, and growing. While the construction industry has a ways to go in attracting and retaining diverse talent, progress is being made. Since 2012, the number of women in construction has steadily increased by 54.7%. Swinerton is proud of its employee-owners who are fostering a culturally inclusive environment where all feel safe, respected, and able to thrive. With a strong support system and room for career growth, Swinerton is proud to not only have women in leadership roles all across the nation, but also to provide opportunities for women to shake up our business and help the industry make progress through our Women's Business Resource Group (WBRG) and other opportunities for impact. For Women in Construction Week 2022, we are highlighting women who are making strides—from the field to the office to the community at large—leading, mentoring, encouraging, educating, and empowering the next generation of women in construction. https://bit.ly/3hNIDka #wicweek #womeninconstructionweek #womeninconstruction #women #construction #constructionindustry
Senior Marketing Pursuits Specialist
1 周Love all of this Amanda! And love that you take pride in your work, an inspiration for all of us at Swinerton. Thank you for sharing.