The Office of Experience的动态

Ever wonder why some live streams sizzle while others fizzle? If you’ve ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. ?? Tune in to today’s episode of the Marketing, Media, & Money Podcast, where I engage in a transformative conversation with Tanya Smith, founder of Get Noticed with Video and the host of Stream like a Boss TV. Tanya shares her inspiring journey of overcoming camera shyness to confidently owning her space in the digital world. You'll learn practical tips to seamlessly integrate personalized video strategies into your broader content marketing plans to attract and engage your ideal audience and how to leverage AI without losing your human touch. We also candidly discuss common video mistakes, the significance of consistency, and how to maintain a sustainable video schedule without burning out. Plus, get expert advice on setting up your video production with essential lighting and audio equipment recommendations. Whether you’re a seasoned speaker or new to video, this episode is packed with actionable insights to transform your live streams from crickets to cash-paying clients. ?? Episode Highlights and ?? Key Takeaways ?? Craft an Authentic On-Camera Presence: Tips to foster long-term loyalty and engagement with your audience. ? Transform Your Brand into a Trust-Building Cash Machine: Learn how to create engaging video content that fosters genuine connections with your audience. ?? The Power of Repurposing: Learn how to maximize the impact of your live stream content across multiple formats. ?? Simple Shifts for Lead Generation: Actionable tips to improve your lead generation efforts through video. ?? Embrace AI with Authenticity: Discover how to harness AI's power while keeping your brand's human touch. ?? Overcome Video Production Challenges: Navigating common obstacles in video production and unleashing your creativity. ?? Build Trust and Engagement: Learn how to attract and convert leads through engaging live streams that spark authentic connections. ?? Repurpose Your Live Stream Content: How to turn your live streams into evergreen content that reaches new audiences. Tanya Smith, founder of Get Noticed with Video and host of Stream Like a Boss TV, is a digital marketing veteran with nearly two decades of experience. As a leading coach and video content strategist, she helps service-based businesses master personalized video strategies that captivate and convert their audience. ?? Remember to share, subscribe, and leave us a review on Marketing, Media, & Money Podcast. And if you want more brilliant content, check out our Marketing, Media, & Money Magazine available in the comments below. #VideoMarketing #LiveStreaming #ListenLearnLeverage #M3Podcast #MarketingMediaMoney? https://lnkd.in/gBPhWU9F

I was recently a guest on Bridging the Gap with Matt Reiner, CFA, CFP? and our episode is now live! ??? Join Matt and I as we dive into the world of strategic branding including how to craft authentic brand identities tailored for success in the financial advisory realm. Gain actionable insights on rigorous testing, investing in skilled professionals, and fostering empathy in client communication. Thanks for having me Matt! #BrandStrategy #FinancialAdvisors #BridgingTheGap #Podcast #PodcastGuest #Business #Finance

Really enjoyed my conversation with Dave Barr (MCIPS) on his podcast The Real Life Buyer, worth a listen for my brand strategy clients, students and curious people all over! https://lnkd.in/gTDPyWUs We covered topics like: - How brands can resonate among ever-increasing noise - How to craft a compelling brand narrative that stays with people - How brand purpose should have both heart and legs - How to navigate the risks and opportunities of rebranding - How to establish and maintain trust in a brand - How to teach advertising and brand strategy in a changing world Bluegreen Branding Charles H. Sandage Department of Advertising #brandstrategy #b2bmarketing

Business storytelling for brands plays a pivotal role in shaping success. In this episode of The Brandsters Podcast, we dive into how Sujit Uchil and Kazim Thakur use storytelling to build memorable brand narratives and how brands can leverage storytelling to enhance their marketing strategies. Our discussion focuses on the critical role stories play in connecting with audiences, building brand identity, and fostering long-term loyalty. With insightful questions like how would you define business storytelling and why is it important for brands today? and what are some key elements that make a brand story powerful and effective? also on the "Zero Cost Branding" what you mean by this through the use of Business Storytelling and how it works in practice?, we uncover the secrets behind effective business storytelling, explore real-world examples, and provide actionable takeaways for brands. Tune in to learn how you can transform your brand’s narrative and make an impact in today’s competitive market. Whether you're a marketer, entrepreneur, or brand strategist, this episode offers valuable knowledge and inspiration to boost your brand storytelling efforts. Watch on YouTube: https://lnkd.in/dH4DNYhq #BusinessStorytelling #BrandSuccess #StorytellingForBrands #BrandIdentity #MarketingStrategy #BusinessGrowth #BrandBuilding #InspiringBrands #BrandConversations #TheBrandstersPodcast

??New Episode Now Live!?? Storytelling: Embedding Storytelling Throughout the Customer Journey for Great Customer Experience with Ben Afia Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: ? Embedding storytelling in company culture ? The importance of selecting the right copywriters ? How effective briefing can impact creative work ? #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify? Or on our website:?

I was recently listening to one of my favorite business podcasts (which happens to be Ready Yet?! by my friend Erin Marcus) when she mentioned the need for positioning on purpose, rather than by accident. Something about the term “positioning on purpose” resonated very strongly with me, and I don’t think it was just the alliteration. It was also knowing how important — but also how rare — it is to position on purpose. Consider the fact that every business has goals. Even if it’s just to make enough money to break even this month, that’s still a goal. Do you know what you get when you do an image search for “goals?” A whole bunch of pictures that look like a bullseye. That’s because achieving your business goals should be like playing a game of darts: all the lights on, both eyes wide open and focused on your target the whole time. Everyone knows this, and yet too many business owners end up approaching their marketing like a game of Pin the Tail on the Donkey. They might as well put on a blindfold and be spun around a few times before they start their brand positioning. At the risk of sounding like an infomercial … there’s gotta be a better way! The good news is, there is a better way! The bad news is that it does require time and effort to create a thoughtful, effective strategy before you start creating (much less publishing) content. The other good news is that, if you put in the work before you go to work (another phrase I got from Erin Marcus) your brand positioning will be much more effective because you’ll end up where you need to be instead of wasting a lot of time and resources on messaging and tactics that don’t get the results you need. “That sounds awesome!” says the traditionally good-looking actor I hired to be in my very cool and not at all cheesy infomercial. “But how do I go about creating a brand positioning strategy?”

Ever wonder why some brands soar while others falter? ?? JD Norman, President of Active Engagement, reveals the secret behind brands like Flags of Valor and Seven Weeks Coffee—they master the art of authentic storytelling that deeply resonates with their audience. Their success isn’t just chance; it’s a testament to the power of compelling narratives. But that’s not all. In today's episode, we dive deep into creating brands that are resilient to cancel culture. Discover how these brands not only stand out but stand strong against social and political pressures. Join Kurt Luidhardt and Kristen Luidhardt on the Liberty Spenders Podcast as they uncover the keys to crafting impactful brand stories?and building uncancellable brands.?????Learn?how to forge meaningful connections with your audience, distinguish your brand from competitors, and achieve exponential growth. Don’t miss out—tune in now to elevate your marketing strategy?and bulletproof your brand!????? Listen on Apple: https://lnkd.in/gkWd28e5 Listen on Spotify: https://lnkd.in/gzkGugSP #BusinessGrowth #MarketingStrategy #AuthenticStorytelling #CancelCulture #BrandLoyalty #FaithInBusiness #ConservativeMarket #LibertySpenders #FaithBasedConsumers?

??We are excited to present our branding project for ???Entitled To Nothing - a podcast dedicated to exploring themes around self-growth and the challenges that may arise along the way. The challenge was to create a fresh and captivating logo and branding design that would resonate with the target audience, accurately represent the podcast's content, and establish a strong brand presence in the podcasting community. ?? We conducted in-depth research to understand the podcast's unique content, themes, and target audience. Gaining a better understanding of the program and approach of the podcast, guided our creative process and led us to a logo and an initial brand identity that are straightforward and earnest. More importantly, we created a design system that is capable of expanding along with the podcast itself. The logo symbol reflects the idea of nothingness as framed by the brackets. At the same time, it echoes the ability to counter such nothingness by focusing on ideas of interest - by framing and dissecting them. By doing so, not only did we capture the essence of the podcast, but we also created a symbol that is minimal yet extraordinarily versatile. Together with the bold type, it allowed us to explore various branded applications addressing both current needs and future ambitions. ??We managed to deliver a branding that ensures consistency across various platforms, enhancing the podcast's overall brand image and fostering brand loyalty. ??Read the full project story here ??https://lnkd.in/dpGiFG2c #Branding #BrandingDesign #BuildingStrongBrands #Logo #LogoDesign #DesignProcces #DigitalAgency

You probably don't need a rebrand. However, a brand refresh might be right up your alley. Last week, I was on a new business call with a client looking to refresh their visuals, update their language, and excite their team with a new vibe. There wasn't a desire to change fundamental elements of the business, like the vision, strategy, or mission. This is where the magic of a refresh comes in. Primarily used for established brands and businesses, a brand refresh allows you to update the experience of your brand, built on your insights and what's working. It's a remodel versus a teardown. ???Brand Refresh: Consider this a strategic polish. It enhances what works well—tweaking visuals, voice, and messaging to better mirror the brand's evolved ambitions and realities. It's not about sweeping change but refining and updating to stay aligned with new trends and customer expectations. ????Rebranding: This is for those at a pivotal transformation point. A rebrand dives deep, revamping your brand's foundations—its name, logo, and core messaging—to realign with significant shifts in business strategy or market positioning. It's about profound change, ensuring your brand connects with people and stands out in hearts, minds, and marketplaces. Here are some real-life examples: Airbnb’s 2014 Rebrand: More than a logo change, it was a strategic shift to communicate a sense of belonging, enhancing its global appeal. https://lnkd.in/gM8VHwq6 Pepsi’s 2024 Refresh: A visual update to echo modern tastes, making the brand more relevant and appealing to today’s diverse audiences. https://lnkd.in/gWZScerN Whether it’s a refresh or a rebrand, each serves a distinct purpose in your brand’s evolution. If these considerations spark a thought or if you feel your brand isn’t connecting as powerfully as it could, it might be time to rethink your approach. ___ ?? I'm Maxwell Billings, a creative entrepreneur passionate about helping leaders build the big brands of tomorrow. Learn more about my studio, EightySeven —?We spark brighter futures for businesses through the power of strategy, storytelling, and design www.madebyeightyseven.com #branding #brandrefresh #rebranding #refresh

??:?? ?????????? ???????????????? - Sometimes you just need a little coaching to reach your goal. I provide one-on-one brand coaching on your brand strategy, presentation, public speaking and content on an a la carte basis to help you master one clear goal that you're trying to achieve, including: - Reviewing and practicing your investor pitch deck. - Getting ready for a podcast, video or broadcast interview. - Reviewing and practicing that big sales or team presentation. - Getting clear on your content and why it's not connecting. We meet via video conference and focus on one clear goal to keep you on track. Schedule a complimentary call first to make sure I'm a fit for what you need. https://lnkd.in/eJ2J8iCt