SMS continues to be a 'hot' channel for marketers in driving engagement, one that has exceptionally good reach, a powerful tool to be considered, especially with Black Friday swiftly approaching, but how do you avoid the pitfalls and follow compliance in your region to ensure maximum impact? Have a read of the following Acoustic article that I collaborated on with Caroline Henno to learn more.. https://lnkd.in/eYDdYucV #SMS #MobileMarketing #BlackFriday #ChannelReach
?? SMS marketing offers a direct line to your customers — and at busy times of the year (did someone say Black Friday and Cyber Monday? ??) this can be especially helpful for driving engagement. But how do you ensure your messages actually reach your audience? Deliverability is key. From opt-ins and personalization to the technical nuances of short codes and sender IDs, mastering SMS deliverability can make or break your high-volume campaigns. If you want to unlock the full potential of SMS, it’s time to sharpen your strategy. ?? Check out our blog from Sr. Consultant Theo Docherty and Account Director Caroline Henno for actionable tips on improving your SMS deliverability. Link in the comments. ?? #SMSMarketing #MultichannelMarketing #MobileMarketing
Product Consultant | MBA, B.Tech, CBAP, PSPO, PSM | Elevating Products with Streamlined Processes & Targeted Stakeholder Collaboration
4 个月Great insights on the power of SMS marketing, especially during high-traffic periods. Excited to see how Acoustic continues to lead the way in optimizing multichannel strategies!