The Weber Shandwick Collective的动态

We're nearing the end of Q2, which was another fantastic quarter for the reactive PR team at?Distinctly?- particularly amongst our healthcare industry clients.?? We gained coverage placements across a number of reputable regional, national, lifestyle and health trade publications using our reactive PR approach alone. These placements are great for boosting online visibility as well as building trust and credibility in a highly competitive sector! Looking forward to seeing what the next quarter brings. If you're interested in reading more about digital PR in the healthcare sector, please see my blog post on the topic in the comments below, along with a client case study!

Exciting news! Have been asked judge the prestigious PRWeek awards this year. Truly honoured to have been approached for this and to be considered amongst some of the people I admire most in the industry. There have been some amazing campaigns this year and I can't wait to learn more about the work and thinking behind the scenes in making these happen. As a judge - I'll be looking for the things as we all as communications professionals deal with (comment below if you can relate!) - How you keep coverage momentum during quiet times? - How you max your budget (no matter how big or small it is)? - How you link your measurement to ROI? - How you created impact and overcame challenges #PRweekawards?

Loved speaking at the PRWeek UK #pr360 conference today about all things measurement, insights and evaluation alongside the brilliant Clare Stafford. We spoke about best practice for measuring PR impact and proving its value back to the business. My top tips are: 1) Don't do PR for the sake of PR: Everything we do in PR should directly support brand goals. We want to create meaningful behaviour change with PR that supports brand efforts and in turn meets business objectives. Your PR measurement framework should be specifically tailored to support these goals. 2) Think about impact: Reach and volume are not good indicators of good PR. Reporting should look at quality measures such as key message penetration, sentiment and prominence as well as business impact measures like website traffic and sales. 3) Take stakeholders on the measurement journey with you: Make sure the relevant stakeholders understand what each measurement means, why it's important and how it supports your overall brand goals. If they understand it, they can better see the value of your work. Most importantly I survived my first time speaking at a conference... and even enjoyed it! ??♀? ??♀?

Have you considered what awards your organization might win this fiscal year? Awards are a great way to boost team morale, increase visibility, and earn press. Whether nominating your Executive Director for high honors or submitting an especially good marketing campaign for recognition, your nomination needs to be rock solid. The award-winning Scatena Daniels Communications shares some tips on how to make the most of your nomination and this PR opportunity. Check it out! #strategy #publicrelations #branding #communications #executivecomms #marketing #nonprofits #nonprofitmarketing #nonprofitcommunications #nonprofitleadership #executivedirectors #ngos #directorofcomms #comms #marcom #ngos #socialimpact #commsconsultant #marketingstrategy #communicationsstrategy

For any size organisation, planning for and attending national and international events can be expensive - from a time, people, planning and cost perspective. At Knights MPR we support our clients by helping maximise any event investment and attendance through the development of multi-layered communications campaigns that seek to raise their profiles, generate media coverage with industry-critical press and reinforce their key messages and market positions as leaders, experts and innovators. All too often these key actions (and the positive impact of doing them) can be overlooked in the long 'to-do' lists ahead of any major conference and exhibition. You can see how what we do makes a difference here: https://lnkd.in/eHxnKBS9 #PR #mediarelations #brandreinforcement

One month left for nominations! ?? Business Intelligence Group The Public Relations & Marketing Excellence Award recognizes PR firms, marketing agencies, marketing departments, and creatives who have driven substantial growth for brands around the world. Check out this award and similar ones at GlobalHonors.biz! ? #BusinessAwards #AwardWinning #BusinessTools #MarketingStrategy

??? "Enhance your public image and manage your brand’s reputation with our expert PR and Reputation Management Services! At #DigitalSolutionsAxis, we specialize in crafting strategic PR campaigns and managing your brand's presence to ensure a positive image. Our team works diligently to address challenges, highlight achievements, and maintain your reputation in the spotlight. Let us handle the public narrative while you focus on your core business." #PRServices #ReputationManagement #BrandImage #PublicRelations #StrategicCommunication #ImageManagement #MediaRelations #CrisisManagement #BrandVisibility #DigitalSolutionsAxis #ReputationBuilding #PublicAffairs

Got Product or service to review? LMGPR has a process that leads to ????????reviews, downloads and sales. I detail the recommended process in this Forbes Communications Council article. #publicrelations #marketing #reviews #reviewsmatter #productlaunch #pragency #startup #technologylaunch#prexpert

?? MSL Sofia took the gold in the large-scale internal competition of Publicis Groupe CEE - Make It Awards in the category "Best Internal Strategy Initiative" with its PR coverage measurement tool - PR Brand Acceleration. ? This is yet another recognition of #PRBrandAcceleration and its contribution to the development of the PR industry and business globally. #MSLSofia #InfluenceImpact #PublicisGroupeBulgaria #PRBrandAcceleration #InnovationInAction #changewithaction

Here's what Impact Partners clients have to say about us... "Impact Partners are much more than LevelField's reliable strategic communication partner. Sure, they help us answer questions such as 'What is the message?' 'How should it be communicated?' 'Which audiences will most impact our business?' And following through by delivering strategic messages to key stakeholders through the right channels. More than that, they are part of our team for shaping the business, collecting market information, and incorporating our public face into planning for the achievement of our business objectives. In fact, the best summary of how we view Impact Partners is that they are 'our team.'" - Gene A. Grant II, founder and CEO of LevelField Financial #PublicRelations #StrategicCommunications #PR #MediaRelations #EarnedMedia #ReputationMatters