The Very Group的动态

By far the most memorable ad from the?#Superbowl?for me was for?#Disney. Others spent millions on celebrities, and Disney typed black letters on a white screen. It was simple, emotive, and purposeful, and it's the only ad where I remembered both the message and the brand saying it. When an advert is shown surrounded by other brands shouting for attention (which is most advertising, but especially the case at the Super Bowl), the way to stand out is to do the opposite. Disney carefully chose some nostalgic movie quotes, typed them out to a great piece of music, and that was that. Love it. The brands we remember the most are the ones that say the least. (Full ad is below if you're interested ??) #marketing?#brand?#branding?#advertising?#superbowlads

It's time for another blog, and this one sees Disney+ taking "Swift" action ?? ?? Want the inside scoop? You'll also find out which content climbed to the top of the pack, for digital merchandising prominence in March ?? Find the link in the comments?? #Disney+ #Oscars #MarchWinners #Blog #TrendingTitles #TopApps

Nostalgia Strikes the Right Chord for New-to-TV Brands In our recent collaborative report with ITV, “Break Through: How New and Returning Brands Can Grow with TV,” we explored the power of emotional resonance in TV campaigns, especially for brands venturing into television for the first time. One of our standout insights? Nostalgia and heritage can effectively evoke positive emotions and deepen consumer engagement. A perfect example is Terry’s “Deliciously Unsquare” campaign, which embraces British charm, humour, and cultural references that resonate with local audiences. By tapping into personal memories and national pride, this ad quickly establishes a connection, earning an impressive score of 4.6. It’s a testament to how nostalgia can help new and returning brands make a meaningful impact. Download the full report here: https://hubs.la/Q02Wbxvc0 #breakthrough #nostalgia #advertising

Right from the entrance to the popcorn and ticket stand, high foot traffic. This continues as we release new movies every week. Why not advertise in the cinemas where these crowd cannot "skip the ad" or "change the channel"? Your commercials hit the mark, the cinemas control what the audience watch. #advertising #marketing #goals #target #visibility #engagement #conversion #numbers #traffic #leader #growth

?? The Hottest Ticket in Town for Brands This Summer? CINEMA! ?? #SummerCinemaSurge Lights, camera, action! ?? This summer, the real blockbuster is the opportunity for brands to captivate their audiences on the big screen. Grab your popcorn and let's explore why CINEMA is a must-have for your marketing strategy: ? We're serving up a sizzling lineup of hit movies that have been packing theaters all season long. From high-octane adventures to heartfelt dramas, we've got something for everyone – including your brand! ?? The Numbers Speak for Themselves: - 47% of our audience is the coveted A18-34 crowd? - 60% are part of diverse and inclusive communities - Our moviegoers have 2X the spending power ?????? ?? No More Ad-Skipping Woes! Our unskippable ads ensure your message takes center stage, captivating millions of engaged viewers every week. ??? Brand Safety? We've got you covered! CINEMA provides a trusted, brand-safe environment for your campaigns to shine. So, let's embrace the #SummerCinemaSurge and make your brand the star of the show! ??? #CinemaAdvertising #NCM #BlockbusterSummer #AudienceEngagement #MarketingMagic #BrandSafe #UnskippableAds #AttentionMetrics #PremiumVideoBuying #PremiumVideoPlanning #VideoUpfronts

???? Super Bowl LVIII Ads: The Best of the Best I watched all LVIII Super Bowl ads so you don't have to, and here are the best ones: ?? Google Pixel "Javier in Frame": A visually impaired man captures life's precious moments with the help of Pixel's accessibility features. (Emotional storytelling + Product demonstration) https://lnkd.in/dnffvrhu ??? Booking.com "Tina's Getaway": Tina Fey plays with reality, booking dream vacations with unlikely characters like Glenn Close as a mermaid. (Meta humor + Celebrity cameos) https://lnkd.in/dQYytTTm ?? State Farm "Like a Good Neighbaaa": Arnold Schwarzenegger is cast to play Agent State Farm in Agent State Farm the movie. There’s just one catch … he can’t quite nail the slogan. Until his sidekick Danny DeVito steps in. (Pop culture reference + Comedy) https://lnkd.in/dN47f6kz ?? T-Mobile "Audition": Reuniting iconic TV duos like JD & Turk (Scrubs) and Harvey & Mike (Suits) for a hilarious audition with unexpected twists. (Nostalgia + Humor) https://lnkd.in/dgFnYg_c ?? Mr. T & Skechers: Mr. T, known for his tough persona, endorses Skechers with playful self-awareness and classic catchphrases. (Nostalgia + Unexpected brand fit) https://lnkd.in/dWdgG29s ?? Dunkin' "The DunKings": Hollywood runs on Dunkin' in this star-studded ad! Ben Affleck, Matt Damon, Tom Brady, Jennifer Lopez, Jack Harlow & Fat Joe sing, rap, and dunk for their love of Dunkin'. Funny, catchy, and packed with Boston pride. (Celebrity cameos + Comedy) https://lnkd.in/dfpHSJeC It's important to remember that "best" is subjective, no need to argue, what was your favorite ad this year????? #SuperBowlAds #Advertising #Marketing #Humor #Heartwarming #Creative #Unique #SuperBowlLVIIIAds

Disney sold ads for a hefty sum of $1.7 million to $2.2 million for a 30-second spot during the Oscars. But did anyone pay attention to the commercials? I certainly didn't, except for Larry Bird in the attic. The last time I watched the Oscars was when Dana White's Power Slap was on stage. It begs the question, how can we improve our connections with viewers and fans? At Dropt, we have some ideas, but we'd love to hear yours. How can we make an impact beyond just selling inventory. #Oscars #Advertising #Marketing #Connections #Viewership

I’m going to start sharing some of my favourite ad campaigns, once a week. Every week. ?? — Why? Well, imagine it’s 1992, you are 8. And TV is one of the highlights of your day. Thundercats, M.A.S.K, Dungeons and Dragons & He-Man all feature heavily ??, and if you aren’t playing football with your mates trying to be Zinedine Zidane you are weirdly obsessed with TV Adverts. Some cinematic, some attention grabbing, some soundtrack heavy. But ALL that stand out, need to compete, and win airtime. There’s no second chances, no #TikTok or #YouTube remixes, if you missed it, you missed it. You’ve got a short window of time, and stopping someone in thier tracks, starting a conversation and creating an action through the medium of TV was hard. However, today is not about nostalgia. But instead a lesson on simplicity and knowing your market. ?koda Auto placed tiny billboards around Sweden in parking spaces using Christopher Robin Nordstr?m ?? , NORD DDB Stockholm understood where thier careful, savvy customers were looking each day. And maximised it. ???? ???????????????? DM me or comment below . #marketingandadvertising #customerengagement #customerretention

Did you know that billboards first appeared in the 1830s? Barnum and Bailey used them for their circus acts back then, but it wasn't until the 1860s that they became a popular advertising medium. The first movie to advertise on a billboard was "It Should Happen to You" (1954), featuring a plot where a woman rents a giant billboard to gain notoriety. Billboards have even been used as key elements in movies and TV shows, like the holographic billboard in "Back to the Future II" that jumps out at Marty, or the three billboards central to the plot of "Three Billboards Outside Ebbing, Missouri." Even "The Simpsons" had several episodes where Homer stops on the highway to check out the new billboard at the start of each month. #opentowork #openforwork #opentonewopportunities #film #television #filmandtelevision #entertainment #passion #recruiters #recruiting #journeyoflearning #projectmanager #projectmanagement #programmanager #employeeengagement #employeeenrichment #storytelling #creativity #momentsthatmatter #culture #businessoperations #marketing #productionoperations #producer #scheduler #productionengagementdirector #productionscheduler #productioncoordinator #continuitysupervisor #creativeproducer #productionengagement #primevideo Prime Video & Amazon MGM Studios #amazonmgmstudios #amazonstudios #sonypictures Sony Pictures Entertainment #warnermedia WarnerMedia #warnerbrothersdiscovery Warner Bros. Discovery #WaltDisney The Walt Disney Company #netflix Netflix Paramount #paramount Fox Entertainment #foxentertainment

?? It’s not everyday that you see a truck ‘sniffing’ lines off the street with a giant straw. ?? This is not a drug-fuelled truck, it is Netflix’s latest OOH stunt to promote “Griselda”, a series based on the Miami drug lord Griselda Blanco. ?? Some people are calling it controversial, others find it plain hilarious. Where there’s debate, there’s hype - and Netflix has effortlessly got people talking about the show online. #madovermarketing #advertisingandmarketing #socialmedia #digitalmarketing #netflix #griselda #cgi #design #outdooradvertising #advertising #marketing