The Simlai Foundation的动态

In this week's Simple Freelancer newsletter, I asked a bunch of PR reps over on Twitter (X) about their approach to sending samples. When I started getting approached about PR samples, I really didn't know what I was getting into. ?? Was I guaranteeing coverage? ??Do I send them something in return (I did do this once)? ??Am I letting them down if I don't find a placement? ??What if I don't like what they sent? They were so generous in their answers, and I broke it all down in this post. So if you're wondering what to accept, what to pass on, and how to build your relationships and network, this is the newsletter for you! The Simple Freelancer Post ?? https://lnkd.in/gzRSWFr3 Twitter thread ?? https://lnkd.in/g35di5KT

LinkedIn is pushing a Tiktok-like feed and vertical videos very soon. Here's how jobseekers or anyone trying to build a personal brand can use it to their advantage. I have spotted at least 4 videos in as many days from Li's editorial and community staff presenting their usual content in video format. The Tiktokification has begun! So, if you are a jobseeker, humanised video-based storytelling can help you cut through the clutter of shoddy AI-generated posts and lots of made-up stories that didn't happen. So jobseekers... Trying to land a job in marketing? Why don't you do a react video about a campaign you liked and why you liked it. (look at Ruoyun Xu Killian) Show me day in the life of a jobseeker in Denmark. Show me how you spend your time volunteering in Denmark. Do video memes, do skits about your field or experience. Something Joanna Parsons is shining at with her internal comms skits. Note - Initially we will see a lot of over-rehearsed, over packaged videos but good storytelling will prevail like it did on Tiktok and IG. If this is what all social platforms are going to evolve into, then I say bring it on. LinkedIn Get Hired by LinkedIn News Europe LinkedIn News

Back-to-school season isn't just for students — it's also a great time for marketers to brush up on their social media skills! ?? In the latest post on the Scooter Media blog, learn four tips for writing #SocialMedia copy that will take your posts to the top of the class: https://lnkd.in/gSQiQp9D

Content writing, social media management, community engagement... unless it's your full time position, we doubt you have time to do it all! That's where we come in. We can pick up on anything you don't want to do and leave you with the things you enjoy. Hate blogs but love socials? We'll get writing! The other way around? Your socials are safe in our hands! If you want to find out more please pop us an email on [email protected] or phone the office on 01952 951263 #socialmediamarketing #blogwriting #publicrelations

???????? ???????? ???? ???????? ???? ?????????? ?????????????? ???? ???????????????? I am approaching my one-year LinkedIn-nniversary in a couple of weeks. And I know the struggles of creating content and how hard it is to create a simple post. I can be overwhelming. I was intimidated for a long time. I didn't even know where to start. But I can tell you there is no other way than ???????? ???? ??????????, that's it. You will get better with time. But if you are ready, here are my biggest lessons I have learned along the way: - you will improve as you go - learn from the experts - engage with others - build meaningful connections - kick your inner critic to the curb Bonus Tip: WHO you are is more important than WHAT you do/offer don't loose sight of it. = Hi! I'm Rachel. I am a Latina creator with my personal brand and freelance side hustle intertwining together through the content and social media world. As I navigate my own journey to amplify my voice as a Latina creator, my mission is to inspire and encourage other Latinas to do the same. Follow along my journey with posts on:?Social Media, From Career to Creator?, Growing My Personal Brand and Audience on LinkedIn. Find my Featured section to connect, would love to meet you.

INSIGHTS REGARDING MY RECENT LINKEDIN EXPERIMENTS Over the past ~2 weeks I've been posting jokes, tips, long, short--all over the place and engagement has been pretty sporadic. My best-performing post was a unique take on how good writers can discern patterns in AI-generated writing. --JOKES ARE HIT OR MISS I think this is less about algorithms and more about audience--people can't tell if I'm making a joke or not, and that's not working. If I'm consistently joking or consistently serious, that helps cue the audience when to laugh. --ANECDOTES WERE EFFECTIVE, BUT NOT MORE EFFECTIVE Instead of giving advice directly to freelancers, I shared a conversation I had with a business mentor who was giving me direct advice. I thought maybe making myself the subject of humiliation/learning, would avoid making audiences feel criticized by my unsolicited advice. This post seemed to perform about as well as when I just give advice directly. Maybe people on LinkedIn like being told they suck at marketing? Should I test that? --MORAL AND POLITICAL POSTS DID NOT PERFORM WELL And the worst outcome from dipping my toes into that realm has been a plethora of emotional, moral, and political content that I don't want to engage with. I much prefer to learn interesting things or laugh with other B2B jokesters, so that's probably what I should be putting out. I'm not being apolitical--I'm going to the capital next month to speak with members of congress about insulin accessibility issues--and that will be worth talking about on a different channel. In 2025 I'm trying to embrace the fact that we're not necessarily censoring ourselves or refusing to stand up for what we believe in if we distance ourselves from political discourse on LinkedIn, we could be using that distance to strategically direct our expressions to where they're more effective. I can say that absolutely nothing good has come from it for me, but creating a TikTok channel dedicated to my activism has been extremely effective, profitable, and fulfilling. --THESE INSIGHTS POSTS HAVE BEEN PERFORMING WELL My takeaway is people are interested in learning about how the algorithms are responding to peoples' content. I run these experiments because I'm curious how humans on LinkedIn will respond to my posts, and noticing things about the algorithm along the way. I think it's not worth worrying about the algorithm because LinkedIn is experimenting--constantly presenting posts from people I don't recognize and asking me if they're helpful/interesting/etc. That indicates to me there's some sort of testing going on behind the scenes that we can't predict any better than the stock market. That's why I think it's more important to try to understand how humans are responding to your content--the algorithms tend to chase engagement, not relevancy signals.

Social media is often a love/hate relationship, but hear me out! After feeling let down by many social media platforms, I decided to test LinkedIn in October 2022 for three months. The results were more than I could have imagined—I secured a four-figure client, was invited to lead a virtual workshop, and made some incredible new connections. I had no idea what I was doing. In some of my direct messages, I admitted that I was new and still figuring out LinkedIn's etiquette, features, and rules. By 2023, I committed to showing up consistently every week, testing different content, and learning from what worked and what didn't. Over time, I found my rhythm and continued to secure clients. LinkedIn became my testing ground for content. Some posts evolved into email newsletters; others expanded into blog posts, LinkedIn newsletters, or podcast episodes. Last week, LinkedIn recognized me as a Top Voice. I'll be honest—I didn't even know what that was. "LinkedIn Top Voice" is an invite-only program that recognizes 300 users yearly for their content and active participation on the platform." I accepted, thinking, "What will I do with another badge?" But the additional free perks, private community, and more—were a welcome surprise. So you might be wondering, "Why her?" Me, too! My posts could use more comments and shares; I'm not a collaborative article contributor and don't have a considerable following. All I can say is that for nearly 24 months, I've consistently shown up—writing, testing, making mistakes, but always trying to provide value. Like many of you, I'm hitting the guardrails, but if you remain consistent, you can secure clients as you make imperfect progress on social media. If you're looking for help creating your content on LinkedIn, as a copywriter, I'm always eager to take on new challenges. DM me.

When writing content for LinkedIn versus Instagram or Twitter, it’s important to understand the nuances of each platform, as the audience, tone, and format expectations vary significantly. LinkedIn: Professional and Thought-Leadership Focused LinkedIn is a platform for professionals, so the content shared here should reflect expertise, industry insights, or career-related topics. LinkedIn posts often dive into in-depth discussions, sharing lessons learned, challenges faced, or trends in your industry. The audience expects well-thought-out, informative content that adds value to their professional lives. Here, it's common to see longer posts, sometimes even articles, that break down complex topics. Storytelling works well if tied to a career experience or learning moment, and the language should be more formal or semi-formal depending on your industry. Including data, case studies, or actionable advice enhances your credibility. LinkedIn is a networking platform, so positioning yourself as a thought leader is crucial. Instagram: Visual and Relatable Instagram is visually driven, and the success of your content often depends on how well you can engage through images, videos, and concise captions. Here, people want to connect with your personality, lifestyle, or brand more personally. The content tone is much more casual and creative, designed to entertain, inspire, or evoke emotions. Captions are generally shorter on Instagram, but they can still pack a punch when combined with a strong visual. Hashtags are essential for reach, and the focus is on making your content aesthetically appealing while still delivering value. Infographics, quotes, behind-the-scenes content, and visually striking tips are popular. Twitter: Fast-paced and Conversational Twitter thrives on brevity. Tweets are limited to 280 characters, so being concise and direct is essential. The platform is a hub for real-time conversations, trending topics, and quick updates, making it ideal for sharing news, opinions, or quick tips. Twitter’s tone is casual and often witty or punchy, as people scroll quickly through their feeds. Engaging with trending hashtags, participating in conversations, and asking questions works well here. While LinkedIn is for showcasing your expertise, Instagram is for sharing your lifestyle and connecting visually, and Twitter is all about brief, real-time engagement. Each platform demands its strategy to maximize impact. #Leadership #CareerGrowth #BusinessStrategy #ProfessionalDevelopment #Inspiration #MotivationMonday #Lifestyle #BehindTheScenes #VisualStorytelling#TrendingNow #MondayMotivation #Thoughts #ProTips#InTheNews

We all want to be the best, right? ?? The truth is, you’re the only person who can make your social media better. ?? But you know I’m not going to leave you in the dark! Every one of us can benefit from a helping hand every now and again. Based on my experience in the industry, here are 3 tips that will make your social media better, if you’re willing to put in the work: ?? Tip #1 – Study the work of other social media manager. You don't have to be a social media manager to get great ideas from others whose main focus is social media. What do they do that really works?? ?? Tip #2 – Try out different writing and posting styles whether you like them or not. This is a great way to adapt your skills. Don't overthink it or make it too complicated. ?? Tip #3 – Don't make mistakes. I know that's easier said than done. Run your posts by another set of eyes. You don't want to be that person with a really great post that has an unfortunate spelling or punctuation error in it. Do you think my advice will be helpful?

I'm a nosy person. I like asking questions and delving deeper. It's probably why I studied journalism ??♀? I used to think that I was alone in my curiosity, but I've come to realise being nosy is part of the human experience. We all like knowing the BTS and getting a glimpse behind the curtain of other's lives (or businesses). With a loving of 'knowing things', it's probably no surprise that I've been neck deep in POV personal brand content for the past couple of months – particularly videos and long-form posts from entrepreneurs. Essentially, the trend is simply people showcasing the nitty gritty details of their day in a candid and unfiltered way. It's every day habits and behaviours that are normal to them, but interesting to everyone else. Creators like Daniel Dalen and Jai Howitt are building enormous momentum with their POV content. And through research as part of our recent strategy projects, we've found it's delivering more than just vanity metrics. It's really turning the dialling for these growing business owners. And I know that it was my own POV content that helped me land projects with Google, Facebook, YouTube and WhatsApp when I first started freelancing. Because fun fact, the article that scored me my first project with Facebook was about navigating the every day of learning how to walk and talk again in my teens. Sure, it wasn't a direct business learning. But I pulled back the curtain and shared my POV with the audience in a way that built trust and connection. It helped me build credibility so that I could begin to write about other topics that mattered to me. I thought my POV was 'boring' and 'normal' because it was just my life, so I certainly wasn't expecting it to catch the attention of a Facebook recruiter. If I've learned anything from the past few months of binging POV personal brand content and sharing my own, it's this – Don't be afraid to pull back the curtain. You might just be surprised who's watching on. Cheers to being nosy ??