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Here we go....the first of many holiday shopping forecasts for this year from Zachary Russell and Chain Store Age. The author notes that despite rising living costs, most holiday shoppers plan to maintain or increase their spending, according to Salsify's 2024 Consumer Holiday Shopping Report. Key findings: - Stable Spending: 65% of consumers will spend the same, 15% will spend more. - Self-Gifting Trend: Millennials and Gen Z are likely to buy items for themselves. - Shopping Preferences: Gen Z and Gen X prefer physical stores, while millennials and boomers favor online shopping. - Shopping Timeline: October starts for 27% of shoppers; Black Friday and Cyber Monday are significant, especially for Gen Z and millennials. - Top Gifts: Fashion, personal care, electronics, and food. Consumer engagement will key for retailers over the the holidays. Salsify's report indicates a strong consumer willingness to spend during the holidays, suggesting opportunities for retailers to enhance engagement through targeted offers. #retailtrends, #holidayshopping, #consumerbehavior

??? ???????? ?????????????? ???????????????? ?????????????????????? ?????? ????????! ?? As the holiday season approaches, brands need to be prepared for consumer behavior shifts! According to recent data, this year is shaping up to be one for the books. ?Here are some key takeaways: ?? ????% ???? ?????????????????? still ???????? ???????????? ???? ???????? ???????? with deals and discounts—yes, ???????? ???????????? ?????? ???????? ???????????????? ????????????! ??? ??? ????% ???? ?????????????? ???????????????? plan to start earlier this year, ???????????? ?????????????????? ???? ??????????-???????????? ??????????. ?? ?? ????% ???? ?????????????????? are expected to ???????????????????? ?????????????????????? ???????????? when shopping for gifts. ?? ?? And here's a ??????????????: ????% ?????? ?????????????? ???? ?????????? ???????? ???? ?????????????? ?????????? ???? ???????? ?????????????? ???????????????????????? ??????????????????????????????. ?? Want to get ahead of these trends? Read the full predictions to supercharge your holiday marketing strategy! ?? https://lnkd.in/gWZpiKxr #HolidayShopping #eCommerce #SMSMarketing #2024Trends #CustomerEngagement #Holiday #Sales

As marketers gear up for the 2024 holidays—certainly one of the busiest and most lucrative times of the year—they’ll need to understand what will make this year’s shopping season different. ADWEEK | #ConsumerBehavior

Did you know that your holiday shopping habits are more predictable than you might think? According to Google, there are four distinct mindsets that we cycle through during the festive season: deliberate, deal-seeking, determined, and devoted. In July, we're deliberate, planning our holiday purchases and wishlists. Come October and November, we're deal-seeking, hunting for the best bargains while prioritising quality and value. By December, we're determined to complete our shopping ahead of the holidays. And in January, we become devoted, continuing to shop past the peak season for our own enjoyment and less out of gift obligations. Retailers, take note! There's an opportunity to build long-term brand loyalty, especially post-Christmas when almost half of shoppers say they shop for brands they love. And with the rise of omnichannel experiences, connecting with customers across multiple touchpoints can make your brand stand out. For more insights, check out the full article here: https://lnkd.in/gtm3pAwt Happy Friday, everyone! Casey Jones #HolidayShopping #ConsumerBehaviour #BrandLoyalty #GoogleTrends

As we wade deeper into the all-important holiday shopping season, many businesses are still adjusting their marketing strategy in search of ways to best connect with consumers, drive foot traffic, and boost sales. Our own James Berry recently shared insights with Loyalty360 about which reward types will resonate most with consumers this holiday shopping season:?https://lnkd.in/gTyB74Hs?#HolidayShopping #ShopperReward #BlackFriday #ShopperTrend

??96% of consumers will search for savings before holiday shopping, and 46% will do so before every single trip. ??Is your brand on consumers' shopping list? ??Does your loyalty program drive consumers to purchase more online or in-store? There is still time to enhance your customer experience before the holiday season. Read below for insights! #LoyaltyProgram #ECommerce #Incentives #ConsumerBehavior #ShopperJourney

As holiday shopping approaches, brands face the challenge of connecting with shifting consumer mindsets. In our latest blog, Anne-Lauren Fratesi dives into how brands can better understand these mindsets to maximize Q4 return: https://lnkd.in/gCdmDxXg

??Unlocking Holiday Shopping Insights: How Itemized Receipts Drive Smarter Card-Linked Offers ?? The 2023 holiday season saw a surge in card-linked offers, with over 97 million cardholders utilizing them to save! A recent study by PYMNTS and BANYAN reveals the power of item-level receipt data in crafting highly relevant offers that resonate with consumers. Here are some key takeaways: ?? 9 in 10 card-linked offer users were satisfied with their savings.?Personalization is key! ?????? Gen Z, millennials, and high-income consumers were most receptive to these offers.?? ? Nearly a quarter of cardholders used them for most holiday purchases.?Convenience matters! The data suggests that card-linked offers are a win-win for both businesses and consumers. By leveraging itemized receipts, businesses can create targeted campaigns that increase engagement and drive sales, while consumers enjoy significant savings and a more rewarding shopping experience. ?? Find out more here: https://lnkd.in/gU_xXySj #retail #marketing #fintech #customerengagement #loyaltyprograms

Today I heard an interesting stat about holiday shopping. 50% of people are not done with their holiday shopping and that number is even higher for Gen Z. There are so many ways to make the most of this stat: ??Target Gen Z: Make sure your ads and campaigns are mobile friendly, speak to Gen Z, and have an offer that's valuable to them. Depending on the brand, it may also make sense to target them more directly with personalized, age based campaigns ??Add urgency to campaigns: Create a sense of urgency with limited-time offers, countdowns, and exclusive deals. "Still need a gift for mom?" or "Time is running out" can drive last minute orders ??Emphasize convivence: Grab the attention of last minute, panic shoppers (guilty) by calling out fast or free shipping, easy returns, and hassle-free gift solutions. Convenience is key S/o to Stephen Bacchia for sharing! #holidaymarketing #ecommerce #marketingstrategy

The mantra for 2024 holiday shoppers? Shop early, spend wisely, and treat yourself ?? — that is, 61% of shoppers plan to buy something for themselves while shopping for others this year. Inform your strategy with more insights from the "2024 Holiday Shopping Trends" report including: ?Data from U.S. and U.K. shoppers across generation groups; ?Last year's spending patterns and predictions for this year; ?Trending gift ideas from 10 different verticals; and ?What channels shoppers choose to buy and discover gifts. Explore highlights in this post and download the full report?? https://hubs.li/Q02zPPMn0