The Science Marketer ?? Helping science marketing & communication professionals get inspired
In case you missed it, last week I published this:
The Science Marketer ?? Helping science marketing & communication professionals get inspired
In case you missed it, last week I published this:
I help Life Science Marketing Leaders 3X Their Content Output in 30 Days With Customised AI & Automation Systems | Former Lab Scientist | Copywriter for the Biggest Science Brands in the World since 2015
2 周Joachim This is the first article (that I can remember) that talks about marketing vs business development. I like the point about not upselling, as most businesses tend to focus on acquisition rather than retention, even though getting a new customer is way more expensive.