Buyers today seek two main things from sales teams: ? Industry Expertise: Buyers want assurance that your team understands their market, challenges, and opportunities. Skill in accurately identifying relevant issues that everyone on the buying side can understand shows your expertise. ? Tailored Solutions: They expect a customized approach that addresses their specific needs, not generic pitches. This now means that sales teams serve as ambassadors who work across silos in the buying organization to uncover pain, priorities, and common ground among critical internal buying constituencies. Many buyers feel they receive transactional interactions instead of the consultative expertise and simplification they crave. Effective team selling addresses this issue by combining the right knowledge and experience, helping the buyer's team understand the problems and the consequences of not solving them. https://bit.ly/4i70dwD
