The Refinery Creative的动态

When the British weather makes for a great campaign… When it rains, we pour! A clever caption and a rain-proof cover, what more do you need? Making light of the curse of the English summer. I do wonder if he stood there all day though, waiting just in case it started to rain. Hope he got a free pint at the end, Stella! Thanks to Marketing Inspiration for sharing. #CleverCampaigns #InteractiveMarketing #OutdoorAdvertising #Wimbledon #BritishWeather #EnglishSummer #MarketingSupport #MarketingConsultancy #MarketingConsultant

Silverpush has always been at the forefront of ad tech innovation. Learn how LLMs are transforming the ad tech space in VideoWeek's fireside chat with our CEO, Hitesh Chawla. Mark your calendars so you don't miss this insightful discussion!

Right. Here we go. THAT Jag Ad... It is seldom that I change my mind as vehemently or as quickly as I just have. Mike Abel is an advertising legend. As he says in the interview below he's been doing motoring specific ad stuff for over 30 years. He has built ad companies, won awards and if there is a T Shirt for "been there and done that" then it has an Abel label in the place stating where it was made. When a heavy hitter like him comes out swinging you would be an idiot not to pay attention. Right about now you're expecting me to say "but he's wrong". Well... Yes. He is. Completely. But he is not alone. Jag have pulled one over on all of us. It's bloody obvious with hindsight and I am a little annoyed that I fell for it. Anyone who is anyone in automotive know that Jag are in deep trouble. The decision to go all electric is an indication of just how up against the wall their backs are. It was taken, in motoring terms, relatively recently and this is important. It's a seismic decision. Jag have done precisely what their brand has always done when under pressure. It's called character and we may not like it but this, well this is the 2024 equivalent of Norman Dewis driving the e-Type through the night to the Geneva motor show in March 1961. It will go into the history books. I roll back my skepticism. The fallout and reaction to the new re-invented Jag is by design, even if the magnitude of the reaction has taken them by surprise. If I were Ken I'd be popping champagne in celebration. And drinking it in terror. I'll bet that every single person who has said they are never going to buy a Jag again probably wouldn't have because it's "only EV" now and Jag know they were likely to lose them anyway. This ad speaks to a whole new market but even that's unimportant. Because... Jag know something that we don't. What Jag are working on, and what they have developed for release is the next e-Type. They bloody know it and they're shoving it in our faces as hard as you please. This ad was planned down to the last meticulous detail. When Mike Abel slated it, the penny dropped for me. The game is up and Jag has pulled off a campaign that I think not even they expected to be as successful in garnering the reaction that it has. If I am wrong I will buy Mr Abel any beer he chooses from my local. But I am not wrong. And those fuddy duddies who are saying right now that they'll never buy a Jag ever again as long as they live? They'll be falling over themselves to buy it. Why? Because it's a goddam Jag! Watch this space. Ken McConomy if I'm right you owe me a beer for putting us all through it. And take a bow. Just... please God, let it be an e-Type (figuratively in case it's not obvious). If I'm wrong I suspect I'm going to have to make a T Shirt. You can hold me to that.

Assembly of new orders is about to begin! ?? ?? ?? ?? ?? ?? #digitalsignage?#advertisingdisplay?#lcd?#lcddisplay?#lcdscreen??#outdoortouch?#touchkiosk?#advertisingscreen?#indoorkiosk

?? "Behind the scenes"?del set up de After Effects para el spot de L'agència Catalana de l'Aigua. --- ?? BTS of the After Effects setup for the L'Agència Catalana de l'Aigua TV commercial. #bts #aftereffects #motiongraphics #motion #design #dise?o #postproduccion #tvad #advertising #publicidad

Evolution of Advertising on Media can be traced across 3 distinct eras 1. Age of the #Conventional - Print, OOH, Linear TV etc 2. Age of the #Contemporary - Social, Programmatics, CTV etc 3. Age of the #Comical - Create something for highly contemporary sensibilities, put it up on conventional media like Print or OOH, and then finally seek attention, affirmation & appreciation by "sharing" images on LinkedIn ?? #iykyk

Consider this an ad for an ad… for an ad.

Indoor small pitch P2, enjoy ultra-high-definition images [Use scenario] Live broadcast room [Product model] P2 [Screen size] 2.97*2.65 [Total screen resolution] 1440 * 1280 #ledscreen #leddisplay #ledeffect #ledlight #event #wedding #advertising

Right from just Advertising to Advertising Right, we bring to you a Product that is no less than a revolution in itself. Harness this power to drive your Brand Big! #ProCAT #BigScreenAdvertising #NewLaunch #BigScreenAdvertisingRevolution #RevolutionaryProduct #UFOMoviez #CinemaAdvertising #Advertisement #NewProductAlert #Cinema #harnessthepower

The latest research from Fiftyfive5, part of Accenture Song, reveals that a single cinema ad delivers the same brand fame as 10 digital spots, 9 BVOD spots, or 6 linear TV spots. The study also found that including cinema in your media plan not only enhances the overall effectiveness of the campaign, but also enriches the brand story across multiple channels, creating a holistic and memorable brand experience that audiences are more likely to discuss and engage with. Click here: https://bit.ly/3KwHdcd to read more, as Val Morgan Australia’s Guy Burbidge unpacks the results of this recently published multi-channel study. #brandfame #ooh #dooh #cinema #advertising #campaign #valmorgan #motivatevalmorgan #research #market #mediamix