Path to Purchase Institute的动态

Prep for the week ahead with a deep dive into the digital wave transforming the #CPG market in 2024 ?? Check out edition 2 of #RetailRecap to take a closer look at the #retail strategy and #tech trends led by Procter & Gamble and Kraft Heinz: in #digital integration initiatives, #pricing solutions, #supplychain innovation, and more ?? https://lnkd.in/gk_irw9M

Your success is our priority. From sourcing materials to securing retail space, we offer tailored solutions for emerging brands ready to grow. #ProductDevelopment #EmergingBrands #RetailSuccess #CPG #HonestPartners #BusinessGrowth #BrandStrategy #SustainabilityInBusiness

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification. Read more https://lnkd.in/eJ6w8fFx

"It’s certainly true historically when it comes to private label that what goes up doesn’t come back down... If retailers are making better margins from these products, that can start to make the future very uncertain for the branded players." - CEO & Founder, Guy White Read our full blog on the rise of private label goods in the FMCG landscape and discover why, following recent consumer price hikes, now is the time that brands should be focusing on innovation - more than ever. Link in the comments below! ?? #FMCG #CPG #ConsumerInsights #PrivateLabel #NewBlog #Catalyx #ConsumerInnovation #MRX #Consumers #InnovationDevelopment #ProductDevelopment #NPD #ThoughtLeadership #Thinkpiece #Innovation #PriceIncrease

In today's ever-changing consumer goods landscape, it is imperative for brands to respond quickly and efficiently to changing consumer and market demands. Today, innovation - be it a completely new product or a variant - tends to take a long time, because of disconnected processes, information and disciplines. Integrated Lifecycle Management (ILM) compresses the innovation process significantly and leads to more successful product launches. Watch the video to learn more. #CPG #Private Label #Consumer Goods #FMCG #Brands #Retail https://sie.ag/3iPDVS

3 Tips for Breaking into Retail Shelf Space Getting on retail shelves is a critical milestone for emerging brands. Here’s how you can make a lasting impact: 1) Invest in eye-catching, sustainable packaging 2) Build a strong relationship with retail partners 3) Stay agile to adapt quickly to consumer trends. Let’s make your product the one that stands out! #HonestPartnersGroup #RetailSuccess #CPGStrategy #EmergingBrands #PackagingTips

This article explores the rise of challenger brands in the retail sector, with a focus on the potato industry. Highlighting...

CPG Brands: imagine being less reactionary and more proactive in your planning and operations with this guy leading the way. He's your path to a more profitable business. He's smart, experienced and cost efficient. Walid Nasserdeen CPG Brains #cpg #cpgexperts #cpgbrands #cpgindustry #cpgday

Right up to Q3 2022, both private label and SMB brand growth stayed close to the global FMCG value median. Right after, in Q4 2022, the picture started to change—private labels were gaining ground.? By 2023, private labels had grown so much that they were competing with manufacturers of all sizes, becoming a strong contender for SMBs. While the growth trajectory for private labels might have fluctuated between a couple of percentage points, it remained consistently above the FMCG market growth rate. #fmcg #cpg #smb #privatelabel #manufacturing #retail #markettrends #consumerbehavior

Supply chain collaboration has been used so often in the CPG space that it has practically become a buzzword. But, the tide is shifting from promise to progress for both CPGs and Retailers. And nothing drives progress like results ?? Check out the front page of today's CGT - Consumer Goods Technology featuring Unilever and Juan Carlos Parada to learn more?? https://lnkd.in/e4fUenJJ __ #CPFR #CPG #Supplychain