??♀? New Formats, Bigger Reach: Why Sponsoring UCI MTB Is Smarter Than Ever
The Union Cycliste Internationale (UCI) has significantly transformed the MTB World Series over the past two years. With expanded race formats, enhanced sustainability practices, and improved digital broadcasting, the series has increased its global appeal and deepened its commitment to environmental responsibility.
At Clarity Sports, we recognise the UCI MTB World Series as a prime opportunity for brands looking to make a significant impact. Here’s why:
?? Global Reach & Diverse Audience: The series broadcasts in over 200 countries and reaches 130 million monthly sports fans on platforms like Eurosport. The audience includes educated, affluent decision-makers, offering a valuable demographic for brand expansion.
?? Sustainability and Responsibility: As part of the "United Nations Sport for Climate Action" initiative, the series aims for net-zero events, appealing to consumer preferences for environmentally conscious brands.
?? Innovative Brand Platforms: The series provides numerous opportunities for creative brand activations, from on-ground visibility at races to digital engagement via live broadcasts and social media.
?? Economic Impact and Media Value: Historical data shows significant economic benefits for host regions, enhancing brand visibility and fostering long-term associations with major international sports events.
?? Engagement Beyond the Event: The series serves as a continuous engagement hub with exclusive digital content and interactive social media campaigns, ensuring ongoing visibility.
?? Festival Atmosphere and Community Engagement: Each event combines high-level competition with a festival atmosphere, including expos, seminars, and family activities, creating an ideal environment for audience engagement.
For brands targeting an active, passionate audience, the UCI MTB World Series offers an unparalleled platform. By sponsoring the series, brands can leverage thrilling sports action, a commitment to sustainability, and extensive global coverage.
Linkedin posts are limited in length. For a more in-depth read check out our blog at www.clarity-sport.com
#UCIMTBWorldSeries #SustainabilityInSports #GlobalSportsMarketing #DigitalEngagement #EconomicImpact #CommunityEngagement
Supporting meaningful strategic and creative growth within the cultural sector.
3 个月Technically they’re not over. We still have the Paralympics to enjoy! Please continue with the series. I hope that there is also room for those who see themselves in Paralympians to participate in this too.