Introducing, Florian Beuren, Global J?germeister Manifest Ambassador, J?germeister UK Ambassador and this week’s incredible #IndustryInspiration ! ??
Florian embarked on his journey in hospitality in Germany, entering his first classic cocktail competition in 1998! A few years later, Florian decided to move to London to follow his passion for bartending! In 2009, Florian won the Bacardi street fight championship in Bratislava, resulting in him travelling the world and meeting some incredible bartenders. All of these experiences led to his current position at J?germeister.
Delving into his role, Florian explains, “My role is to focus on the liquid and education but also some events like the Meister Hunter and our Hubertus Circle. Education for example is very important as a lot of people know J?germeister but not so much how it’s made or how to drink it. Our Hubertus circle is our J?germeister bartender program which is in 19 countries around the world and in the UK. Our HC is supporting our sales force and marketing team at every event, festival and also at training sessions! Last but not least I started our J?germeister Meister Hunter cocktail competition 7 years ago and this year’s competition is taking place in Finland, Ireland, Austria, Switzerland and the UK with the Final in London on the 11th of November.”
Speaking on his love for the brand, Florian shares, “First of all it’s the people I work with which make it a lot of fun. Plus J?germeister is a cool brand and when I was working behind the bar it was my shot of choice! We are still family owned and I love the freedom and creativity I can add to my work.”
The future looks bright for Florian, as he shares his goals, “For me it’s important to be close to the bar industry and to grow things like our Meister Hunter competition further, plus support our Hubertus Circle bartender’s to achieve their goals. As well as, focusing on my two roles the UK and the global role and make sure everyone knows all about what J?germeister, J?germeister Manifest and the portfolio is and how you serve it, how versatile the liquids are and what it can add to your drink.”
To conclude, Florian offers some words of advice to fellow hospitality professionals, stating, “I think bartenders are the perfect ambassadors as that is something they do already behind the bar; you make great drinks, you sell, you advise and educate your customer. If you work hard and enjoy what you are doing combined with the drive and passion to succeed then I believe good things will come!”
Commercial Director at CLASS Magazine (Cocktails, Liqueurs and Speciality Spirits) Agile Media
7 个月The Lost Explorer thank you for your support with CLASS! It’s been amazing working with you and I’m so glad you enjoyed the evening