Attribution isn’t marketing vs. sales. It’s you vs. bad decisions. Did we get that right? ?? Andrew (Drew) Smith of Attributa, is here to break down why most companies get attribution wrong—and what to do instead ?? ?? Why playing the “who gets credit” game is a waste of time ?? The questions you should be asking before dropping $$$ on attribution tools ?? When multi-touch attribution makes sense (and when it’s just a fancy distraction) Start Juicing ?? https://lnkd.in/gPVhqXwf #MarketingAttribution #B2BMarketing #MarketingStrategy
