?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of storytelling.
What do trust, simplicity, emotion, clarity, and versatility have in common? ?? Most businesses don’t realize how much they’re missing without them. Here’s how these five elements can transform your videos 1?? Trust: Talk About Your Audience, Not Yourself A video that solves your customer’s problem beats one focused on your accolades. ????: Flip the focus. Make your audience the hero. 2?? Simplicity: Avoid Information Overload Too much information? Your audience tunes out. ? ??: Stick to one clear idea per video. 3?? Emotion: Lead with Feeling, Not Features The best ads make you laugh, cry, or feel inspired—not overwhelmed with data. ?? Start with a relatable story or aspiration. 4?? Clarity: Include a Clear Next Step Without a call-to-action, even great videos fall flat. ??: Guide your audience with a simple, actionable CTA. 5?? Versatility: Repurpose Everywhere A single video can go much further than your homepage. ??: Repurpose it into social clips, emails, or outreach tools. The best videos aren’t just watched... they’re FELT. How are you incorporating these elements into your video strategy?
