The IDEA Center at the University of Notre Dame的动态

#InTheNews | Legacy Gear Brands Face Disruption from Innovative Outdoor Startup. ?When the world was forced to move online, consumers learned to expect to interact with all businesses that way, Lazarov said. People simply don’t want to go back to booking things over the phone, and they want technology to do more for their recreational lives, just as it’s doing in their work and personal lives in other areas.? #OutdoorBoom #SportTechRevolution #InnovationOutdoors #VentureGrowth #RecreationalTech #ActiveLifestyle #TechInSports #ExperienceEconomy #ModernAdventure #DigitizeRecreation [News] https://lnkd.in/d4Gv3KVy via TechCrunch [Infographic] https://lnkd.in/dp6maYug via District of Squamish

You don't need a better product but a different product that meets a different need and the skill to position it to capture your customers imagination. Picture : VW Beetle ad in US , Ogilvy #branding #marketing #startup #idea #productdesign #productdevelopment #ogilvy #vw #beetle

Branding services are little like car shopping. From beater cars to luxury vehicles, prices range from $2K to $90K+. - Setting your budget: For pre-launch startups, investing comfortably is key. Established businesses should set aside 2-4% of revenue (and up to $100K) for a branding boost. - Rebranding projects range from $2.5K for a one-day design intensive to $25K+ for rebranding projects. - Key takeaways: Steer clear of the branding "beater cars" under $2K. You usually end up spending more to fix them later. #branding #rebrand #brandstrategy https://lnkd.in/ehY87gMV

The second OW radar - by my mobility colleagues. Exciting news in the world of mobility investments, based on Oliver Wyman’s mobility radar: Funding for car subscription start-ups has stabilized after a record-breaking year in 2021, reaching an impressive $500 million per year. The continued funding flow into startups globally shows that support and investment has established itself on a high level. Car subscription models will become increasingly relevant especially in B2B plays to enable models in which fleet managers maintain more flexibility compared to classic lease offerings. Have you already used or considered a car subscription model? ? #Mobility #CarSubscription #MobilityInvestment #Digital #OWDigital

KoRo: From Pitch Day Finalist to?SevenVentures?Success Story! Even companies that?don’t?clinch the top prize at?SevenVentures?Pitch Day still benefit significantly from the experience. Take?KoRo, for example. Even though?the?Berlin food brand?narrowly?missed out on?the main media prize at the semi-finals of the 2021 #PitchDay, their potential was undeniable. Fast forward to April 2023, and?KoRo?secured a media-for-equity investment from?#SevenVentures. We recognized the potential to accelerate the brand's growth, helping them reach a broader market, foster brand loyalty, and expand their omnichannel presence. With our support,?KoRo?has significantly boosted their aided?#brandawareness by 66.7%, growing from 21% in June 2023 to 35% in March 2024. The collaboration has also led to over 10,000 points of sale (POS) across the?#DACH region and a year-over-year growth rate of over 150%?in retail. There have also been brand-defining partnerships, such as the recent collaboration with the?German Men's National Football Team?during the European Football Championships which featured co-branded products. SevenVentures?Pitch Day?isn’t?just a golden ticket for the winners;?it’s?a launching pad for participants. Beyond potential deals, the exposure gained from being on stage—especially with this year’s?live streaming on?#Joyn — can leave?a lasting impression?on the?#startup scene and attract the attention of key investors. Don’t?miss the chance to pitch at?SevenVentures?Pitch Day and unlock your startup's full potential. Apply now using the link in the comments! #innovation #futurism #pitchcompetition

#Insipirational #Monday “We #innovate by #starting with a #customer and #working #backwards. That becomes the #touchstone for how we #invent”-#Jeff #Bezos MAVUNOLAB #mavunolab #lowcostpostharvestinnovations #leavingnofoodbehind #unlockingZanzibarblueeconomy #sustainablefoodsystem

There are so many new experiences involved in running a startup routinely. Last week’s new experience was setting up our first proper 6x6 trade expo booth, so I thought to share some learnings from it for others about to do this: 1. If your stall has sizeable space, you’re also going to want to outsource stall design and set up to a professional agency. For us, this ended up being 40% of the final cost. Take this into account when choosing a stall space. 2. A smaller booth in a prime location (either at the entrance, or next to the food stall or bathrooms, or at a central point people have to cross organically) is worth more than large booths elsewhere. A key thing to optimize then is to book stalls very early in the year for the exhibitions you’re sure you want to go to - I will be planning 9 months in advance going forward. 3. Clarity on electrical points from organizers is absolutely key before planning the booth. More learnings tomorrow! PS: Day 2/365 of daily writing :) #startup #exhibition #marketing

Tomorrow! Come see us at DC Startup & Tech Week \(Formerly DC Startup Week\) DMV Startup Showcase + Resource Expo?at International Square Booth 49 #smallbiz #brandidentity #trademarklawyer #brand #brandprotection #marketing #trademark #branding #smallbusiness #advertising #iplaw #trademarkregistration #trademarklaw #makingtrademarksbloom

STARTING UP A NEW CAR COMPANY??WHAT’S IN A NAME? I was lucky enough to see from very close quarters the start up of a car company when drive were invited to be design partners. When the founders of Zenos Cars Limited, Mark Edwards and Ansar Ali started,, they went through a process of deciding what their approach was to be establishing and naming their car company. They considered several options including buying an established company, registering / purchasing a recognised but now dissolved marque or starting afresh with a totally new brand. Looking at the pros and cons they decided that on balance it would be better if they started with a clean sheet and build from scratch. They invested and went to such lengths, involving Mike Taylor of brand advisors Meda from the very start, to ensure they got it right realising how important this aspect of their offering was. They were able to create a strong brand proposition for their new company, to deliver an engaging (thrilling) experience focused around lightweight sportscars – “Experience the thrill of belonging”. The brand values were to be defined by Accessible, Ingenious, True, Rigorous, Passionate and Attentive. It would not necessarily be easy to establish themselves or the brand, however the problems of taking an existing or previously known brand, far outweighed the benefits.? Namely that the baggage brands can carry could hold back the operation.? Anything from die hard enthusiasts of the now defunct manufacturer, through to trying to get buy in from an existing workforce accept a new direction. Perhaps the biggest obstacle being that it can be difficult to shake off any previous assumptions or negativity associated with an existing brand. Perhaps a good example of this is an EV company, who by all accounts have a good-looking product being produced on a proven production line, that launched using a previous brand with not exactly a glowing reputation. There are enough doubters without giving them ammunition. So when starting your company, getting everything right from the beginning is vital, from the name, product proposition and brand identity. Be great to hear from entrepreneurs and founders of start ups their experiences. #drivenbydesign? #TheDriveway? #automotivedesign #nichevehicles #startupstrategies #enterpreneurs #zenos #cardesigners?#cardesign

It's officially proven now...just coming in via the Cannes Lions International Festival of Creativity wrapup: ? DO NOT BE BEIGE. ? Do not waste people's time by being boring. Being dull might cost you serious money. ?? If you're a big brand, it easily is such a big number as displayed here. ?? If you're still a small brand, it is a too high portion of the anyway restricted resources you have. ?? Of course, this applies to any communication or interaction with your brand. *This is also why we have chosen BOLD as one of the core values for OVERW8. Because you need to make sure you get noticed if you're a startup. Which combines nicely with the other two main values: CREATIVE. And CLEVER. If you'd like to know more about that, check out the showcases on our website. #branding #differentiate #clarity #cannes2024 WARC eatbigfish