Houck Agency的动态

During our recent webinar, a discussion between our Head of B2B Marketing, Brandon Griffin, and Digital PR Client Success Manager, Aaron Renfree, highlighted the ingenious use of 'newsjacking' in Digital PR. What exactly is newsjacking??? It’s a way of creatively leveraging trending topics to get your brand’s voice heard! Find out more in the video below ?? Want more tips on boosting your brand's visibility online? You can watch the full webinar for free here: https://hubs.li/Q02Lxp1s0 #DigitalPR #MarketingTips #LOCALiQUK

What makes a #B2BPR campaign ‘good’? And most importantly, how can you ensure yours is successful? ???? In this short clip, our PR Senior Account Director, Zo? Wilkins, gives her #toptips to getting #tradePR right. Want to take a deeper dive into how to use trade PR effectively to build a market-leading #B2Bbrand? ?? Check out our latest guide here: https://lnkd.in/efGvg_H4

Calling all PRs...?? We're refreshing our self-publishing offering and we want to talk to you. If you have B2B clients and want to know more about guaranteed coverage on Bdaily, then do drop us an email on [email protected] #pr #publicrelations #b2bnews #innovation #bdaily

In B2B sectors, the buying process often involves significant education of the potential customer. A big part of your PR effort should be to deliver content through earned media channels that provide valuable, insightful, and educational material that guides customers through the buying journey. By focusing your PR efforts on helping your customers during a purchasing decision, you can effectively shorten sales cycles and enhance conversion rates. Learn more about how B2B publicity is changing public relations for the business-to-business sector: https://lnkd.in/gFhtFTPw #B2BPR #ContentMarketing #PRStrategy #EarnedMedia #RankinPR

Effective B2B PR is all about building lasting connections and trust. In my latest article, I explore key approaches for building strong relationships, enhancing brand reputation, and driving business success. Check it out!

Did you know that press relations (and the content created as part of the programme) plays a crucial role in B2B marketing? ? In my latest blog, I look at the significance of press relations (yes, it really is still relevant today!) in securing coverage in trade publications, industry blogs, and niche media outlets; and how it helps companies reach key decision-makers, establish credibility and authority, educate their market, drive lead generation and sales, and build relationships with industry stakeholders. ? You can read the full post here: https://bit.ly/3Uv3Kek. #PressRelations #Marketing #ContentCreation #ContentManagement #LetsWorkTogether ——————————— Hi, I'm Simon. I regularly talk to people who want to learn more about how press relations, and the content generated from it, is outstripping advertising in terms of both cost and effectiveness. ? Want to know more? Let's have an informal chat so you can bounce ideas off me and ask any questions you have. Drop me a message or click the link by my profile pic to have a chat.?

Check out this great article from my friend Matthew Caiola

How do you approach B2B marketing communications to drive success? Share your strategies and insights for crafting impactful messages in the business world. #B2BMarketing #TheTwo

Level up your B2B game with PR! ?? Strategic PR is all about results. It helps you: ?? Enhance your industry standing. ?? Foster trust with your target audience. ?? And cut through the noise. B2B PR is the perfect way to create meaningful connections and make your business stand out. From navigating market complexities to showcasing your expertise, it's the no-nonsense tool that gets the job done. At Allotts we provide a comprehensive PR service, helping businesses make an impact! Ready to amplify your presence? Contact our company page. #B2BPR #StrategicImpact #NoNonsenseResults

Is your marketing strategy pivoting with the industry?? ? In a recent CHARLIE PESTI?blog, the public relations go-to discusses B2B marketing challenges and opportunities in the ever-changing supply chain industry. It covers strategies for navigating the freight recession, implementing account-based marketing, and complying with new Gmail rules. Emphasis is placed on performance-based lead generation, personalized communication, and adapting to evolving market dynamics. Get advice from the top marketing professionals?here.ttps://https://lnkd.in/guzVH4P6 #b2b #marketing #PR