Support for unions is growing, but misconceptions about costs and benefits still linger. While 90% of Americans underestimate the lifetime income benefits of union membership, nearly all overestimate the cost of dues. These myths don’t just affect members they influence how businesses view the value of union partnerships. The solution lies in reframing these conversations by showcasing the measurable benefits union labor provides. When decision-makers focus on long-term ROI—such as unmatched safety, reliability, and proven project success—unions are no longer seen as just another expense but as essential partners in driving results. Our guide, ‘Communicating Union Value: A Marketing Guide for Labor Organizations and Partners,’ provides strategies to help unions shift the conversation. Chapter 1, Building Your Value Story, offers tools to: - Correct misconceptions with clear messaging. - Highlight ROI and measurable advantages. - Craft a brand story that sets your union apart. By applying these strategies, you can take control of the narrative and ensure your union’s value is recognized. Download your free copy today: https://lnkd.in/gTMzPYsV
